UPDATED: The Golden Globes last night were an award show producers’ dream, with a hugely popular movie (The Social Network) and series (Glee) dominating the awards. Did that translate into ratings? According to NBC’s time zone-adjusted fast nationals, last night’s three-hour ceremony drew 17 million viewers and a 5.2 rating in adults 18-49, winning the 8-11 PM slot in viewers and adults 18-49. That was pretty much in line with the award show’s performance last year: down 5% in 18-49 (5.2 vs. 5.5) and up a fraction in total viewers (16.998 vs. 16.984). That was consistent with the metered-markets overnight ratings released early in the morning that had the Golden Globes averaging an 11.8 rating/18 share, retaining 99% of last year’s 11.9/18.
Once again, the coverage of the NFL divisional playoffs bled into primetime and is expected to push CBS to a nightly win in adults 18-49. It buoyed 60 Minutes to a 4.1/10 in 18-49, up 173% from last week. Undercover Boss (3.3/8) was up 10%, while CSI: Miami (2.3/6) was down 8% from its airing at 8PM last week. ABC and Fox took a ratings hit. With no big football lead-in this week, Fox’s series were down across the board. The Simpsons (3.1/8) was down 46%. Bob’s Burgers (2.6/6) was down 42% from its premiere number last week (though it improved its Simpsons lead-in retention to 84% from 79% last week). Family Guy (3.7/9) was down 21%, and The Cleveland Show (2.7/7) was down 25%. ABC’s Extreme Makeover: Home Edition (2.0/5) was down 26%, Desperate Housewives (3.1/8) was down 21% for a series low, while Brothers & Sisters (2.1/6) was down a more modest 5% to tie its season low.
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