
A lot is riding on American Idol at Fox, which usually turns from also-ran to a ratings leader overnight when the reality juggernaut hits the air. The pressure is not as great this season and the network has the Super Bowl. But the scrutiny has never been greater because of the judge overhaul in the wake of original star Simon Cowell’s departure that played out in the blogosphere over the summer. Overall, new judge Steven Tyler is getting good grades for his debut as is new (old) showrunner Nigel Lythgoe for focusing more on the good singers and less on the sideshows. As for the ratings, the question was “How much down will the show return without Simon?” We just got that answered. In the fast nationals, the two-hour American Idol Season 10 premiere drew 26.1 million viewers and a 9.7 rating/26 share among adults 18-49. That was down 13% in viewers and 18% in the 18-49 demo from last year’s premiere and the reality veteran’s lowest-rated season opener since the show’s inauspicious debut in summer 2002. (historical data below) It also represents the show’s biggest ratings drop between seasons. The numbers are expected to get adjusted up in the finals, so the demo decline is projected to be 16%. (The decline is bigger in the demo than in the total viewership because the Idol audience skewed older this year. Hey, one of the judges, Steven Tyler, is 62.) Even with those declines, Idol is poised to remain the highest-rated non-football program on TV by a wide margin, so Fox executives are probably relieved. Last night, Fox beat the combined 4-network average in 18-49 by 47%.
ABC’s Modern Family (4.6/12, 11.1 million) proved its mettle against Idol. The hit comedy, which last night had one of its best episodes this season, was actually up in the demo 10% from last week when schedules were disrupted by the coverage of the Tucson memorial. Also holding up well was ABC’s 8PM anchor The Middle (2.7/8, 8.7 million), down 10% from last week. Both shows posted their best ratings ever against Idol. As expected, worst hit by Idol were the vulnerable shows, CBS’ dancing competition Live to Dance (1.0/3, 5.2 million), which stars former Idol judge Paula Abdul. It barely registered at 8 PM against Idol. Ditto for NBC’s struggling freshman drama Chase (1.0/3, 4.3 million), which flatlined at 9 PM and was down from its Minute to Win It (1.6/4) lead-in.
It was a competitive field at 10 PM. The veteran, NBC’s Law & Order: SVU (2.3/6, 6.9 million) won the demo battle but not by much. In its second regular airing new ABC medical drama Off the Map (2.1/6, 5.8 million) was down 9% from its premiere last week, which was impacted by the scheduling disruptions. In its first tryout on Wednesdays, CBS’ Friday freshman drama Blue Blood (2.0/6, 12.2 million) didn’t pop but drew big audiences and improved The Defenders‘ demo performance in the hour (1.5/5 last week)
Here is historical data for the American Idol season premieres (this year’s ratings are fast nationals, all others are Live+same day)
1/19/11 26.1 million 9.7/26 in adults 18-49
1/12/10 29.95 million 11.8/29
1/13/09 30.45 million 11.7/28
1/15/08 33.48 million 13.8/32
1/16/07 37.44 million 15.8/36
1/17/06 35.53 million 15.3/34
1/18/05 33.58 million 14.0/33
1/19/04 28.96 million 12.9/30
1/21/03 26.50 million 12.4/30
6/11/02 9.85 million 4.8/14
TV Editor Nellie Andreeva - tip her here.


Do we know how Hot in Cleveland and Retired at 35 did last night on TV Land?
I thought IDOL was fresh and exciting, and I didn’t miss Simon at all. Couldn’t take my eyes off Jennifer Lopez. Steven Tyler has still got it going on. I predict they’re just getting started.
I could not agree more! Of course, this is Deadline, so we’re both going to be accused of being flacks or whatever, but I loved it. When Stephen Tyler said, “What we have here is a failure to communicate.” I almost fell out of my chair laughing. I even rewound it and made my husband (who HATES Idol) watch it and he laughed, too. Lopez was sweet, Tyler was smart, Randy was kind of useless and there was so much less Seacrest that I could not have been happier. Wish they had shown more people singing (and less personality videos), but that’s okay. The best part of the show is Hollywood Week, and with so many more people getting through, that looks like it’s also going to be great. Hope they keep it at 3 episodes.
American Idol gets props for “focusing more on the good singers and less on the sideshows.” Really? The early auditions are the only episodes I watch, and it’s specifically for the train-wrecks. Once it turns into a bunch of fresh-faced little hopefuls singing distilled versions of my favorite songs, I tune out. I’m sure I can’t be the only one.
Chuck R,
You aren’t alone. The only point to Idol is to watch poor souls who reduce themselves just to be on television.
Couldn’t be less interested if I tried. I’m doing my best to not endure even one SECOND of Idol this season…I don’t even want to see it as I flip thru the channels.
Who’s with me?!
Idol is for TV fans who hate TV and for music fans who hate music.
I agree with you 100% without both Simon and Paula what’s to like?
Yes, I won’t watch Idol this year either. I think people tuned in last night out of curiosity. The last few years have been a joke (hiring a 4th judge, not keeping Paula, overpaying Ryan, hiring Ellen). God, can you even name who won last year?? (and I’m from Chicago!).
But, the show will probably continue ratings in the upper teens (13 – 19 million) so it will be on for long time to come. But can they continue to overpay people who don’t deserve it (JLO and Ryan for starters)?
I tuned in now and then, but it was missing something??? SIMON and is it me or am I the only one that found Lopez always looking into the camera annoying? Anyways poor choice of judges
I would give last night a B-. Steven Tyler was surprisingly good (and entertaining) but the loss of Simon is evident – they put through some 50+ people and not all talented! If the judges are taking it seriously, the should realize it’s not a job to please people, no matter how big a sob story they have. Yes, all these people have dreams but part of constructive criticism is steering them to the best direction possible, not passing it off to Hollywood week in case they survive.
PLEASE MOVE THE SHOW UP TO ALASKA, GET SARAH PALIN AS A JUDGE AND IT ALL DONE….REMEMBER, DEAL OR NO DEAL…..HOPEFULLY GOODBYE TO AMERICAN IDOL….SAME OLD BORING STUFF….