The coverage of President Barack Obama’s State of the Union address was the main attraction on the Big 4 networks last night, which also marked the return to originals for the CW’s series after a long winter hiatus that was only briefly interrupted for the two-hour finale of Life Unexpected. In its new Tuesday time period previously occupied by LUX, freshman Hellcats (2.2 million, 1.1/3 in 18-34) drew its largest audience since September and was up 10% in viewers and 18-34 since its last original on Dec. 1. Its lead-in, veteran One Tree Hill (1.9 million, 1.3/4 in 18-34), was down 14% in viewers and the demo since its last original on Dec.7. With Hellcats replacing the underperforming LUX, the CW posted its most watched Tuesday of the season.
The only entertainment original on the Big 4 nets was NBC’s The Biggest Loser (3.0/9 in 18-49, 8.7 million) from 8-9 PM, easily the highest-rated program of the night in the 18-49 demo, which matched NBC’s best 18-49 rating in the hour with non-sports programming since June 1. NBC also earned the highest demo ratings among the broadcast nets for its State of the Union coverage but reliable, time zone-adjusted numbers for all State of the Union coverage will be available later this morning. Everything else on the broadcast nets was reruns, with NBC expected to win the night in 18-49 and CBS in total viewers.
TV Editor Nellie Andreeva - tip her here.