
Despite built-up anticipation, it was a ho-hum night last night, with no shows breaking out, no shows tanking big time and NBC’s The Biggest Loser and CBS’ Live to Dance splitting the bragging rights from 8-10 PM. Several series were down though, led by Fox’s Million Dollar Money Drop (1.3/3 in adults 18-49), which was down 24% from its last telecast at 9 PM on Dec. 23. (The game show followed a Glee repeat (1.7/5) last night.)
NBC’s season premiere of The Biggest Loser: Couples (3.3/9) was down 28% from its midseason premiere last January. Still, the reality show was up 14% from its fall premiere, which had posted an all-time low debut numbers for the veteran franchise. At 10 PM, Parenthood (2.3/6) perked up, posting a 21% increase vs. its last original on Nov. 23. Helping things twas the fact that the family dramedy didn’t have to face CBS’ female-driven drama The Good Wife, with CBS airing an NCIS rerun (1.7/5) in the hour. NBC won every half-hour of primetime in the 18-49 demo, finishing No.1 with an average of a 2.9/8 and second to CBS in total viewers with 7.8 million.
CBS (2.2/6, 10.2 million) aired the two-hour premiere of Live to Dance (2.4/6 in 18-49, 10.2 million) from 8-10PM. The Paula Abdul-starring dancing reality series won the slot in total viewers but finished second in the demo to Loser. It did maintain its numbers throughout the two-hour telecast, not adding many new viewers but not losing any either.
ABC’s freshman No Ordinary Family (1.9/5) returned to the 8 PM slot flat with its most recent telecast at 9 PM and up 6% vs. its last airing at 8 PM. At 9 PM, V picked up where it left off last season. The sci-fi drama’s second season premiere (2.1/5) was flat with the show’s first season finale in May, but it was down whopping 60% from the show’s debut in November 2009. In total viewers, this was V‘s most watched episode since March. At 10 PM, struggling freshman Detroit 1-8-7 (1.2/3) was down 14% vs. its most recent original on Dec. 7 to hit an all-time low. The CW aired reruns.
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the premiere of “southland” on tnt was excellent. more please.
Too bad ‘Live To Dance’ wasn’t a bigger success… It was fun to watch!
Parenthood is one of my favorite’s and IMO one of the few good shows on NBC. Craig T. Nelson’s pretty fantastic.
To whom it may concern at ABC,
You’ll get waaaay better ratings for V if you actually make it available for streaming via abc.com, Hulu and iTunes so that those of us who miss an episode for one reason or another (like, say, not realizing last night that Caprica was higher than V on my DVR priority because the shows hadn’t ever aired head-to-head before.)
Because viewing patterns have changed over the past 3-5 years with the advent of Hulu and iTunes, withholding streaming rights is considered by viewers to be *exactly* the same thing as deliberately trying to kill the given non-streamed show. I repeat: the default interpretation by the viewers of a network withholding a show from streaming is that the network is *deliberately* trying to kill the given show, whether you really mean to kill the show off or not.
Withholding a show from streaming is one thing that you absolutely CANNOT do when marketing a show. I mean, period. I think it’s one of the most stunningly obtuse moves that a Big Four network can make short of premiering a show in March or April.
Why would you do this anyway when this move to actively discourage a viewer from catching up on a show works — ie: makes the viewer decide to stop watching the show and thereby make the show less desirable to advertisers as the show’s ratings don’t just decline, they show no potential to recover or even — shudder! — grow to new heights?
Dear ABC,
Thank you for NOT making V available for streaming, netflix, itunes and Hulu. If you also forget to show it on your network, we’d be okay with that too.
Yours,
ABC viewers
V was terrible, I just don’t feel a thing for those characters. Detroit 1-8-7, on the other hand, is far and away one of my favorite shows and probably my favorite new show of the year. Going up against Southland probably hurt it last night.