
Once again, 3 of the 4 major networks, NBC, CBS and Fox, got a ratings boost from football on Sunday, and once again NBC easily topped the night with Sunday Night Football. SNF is wrapping its red-hot season in style, with the game between the Seattle Seahawks and the St. Louis Rams drawing a 12.6 overnight rating/19 share, the best overnight rating for an NFL season-ending game in 9 years (since Min-Bal’s 13.4/21 on ABC in 2002) and highest ever for SNF, up 11% from last year. With a big NFL overrun, Fox is expected to finish second in adults 18-49 despite airing all reruns for the rest of the night. (Its fast national averages are approximate because of live sports.) ABC, the only network that didn’t get ratings help from football, was No. 3 in 18-49 (2.7/7) and total viewers (9.4 million) with its lineup returning to first-run episodes. America’s Funniest Home Videos (2.1/6) was up 11% from its most recent original on Dec. 5, Extreme Makeover: Home Edition (2.7/7) was up 13% from its last original on Dec. 12 to hit a season high. Desperate Housewives (3.8/9) was up 6% vs. Dec. 12, while Brothers & Sisters (2.4/6) was down 4%. CBS’ primetime lineup was pushed to 7:16 PM by a football overrun. Its fast nationals were as follows: 7 PM (NFL Overrun/60 Minutes): 2.7/7; 8 PM (60 Minutes/CSI:Miami): 2.1/5; 9 PM (CSI: Miami/Undercover Boss): 2.9/7 and 10 PM (Undercover Boss/CSI:Miami rerun): 2.1/6. At 8 PM, CSI: Miami appears to be on par with its most recent original airing in its regular 10 PM slot (2.3/6 on Dec. 12), while Undercover Boss is down from its last first-run episode (3.1/7, also on Dec. 12).
Meanwhile, Saturday’s 2011 Bridgestone NHL Winter Classic, broadcast on NBC in primetime due to a weather delay, drew 4.5 million viewers to become the most-watched Winter Classic ever, up 22% vs. last year’s game and the most-watched NHL regular-season game in 36 years.
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How did NBC do with the Winter Classic on Saturday?
NBC might be getting good ratings, but that Dan Patrick, Tony Dungee, Rodney Harrison studio segment is just plain uncomfortable. I imagine it will be even further retooled next season.
The NHL’s Winter Classic may henceforth be a prime-time game every year.
And it did well despite mthe fact it probably faced local broadcasts/cablecasts of hometown NHL teams in five or six U.S. cities.
FYI: The last time a regular-season NHL game was broadcast in prime-time by a U.S. broadcast network was January 4th, 1974, when the game between the Boston Bruins and New York Rangers aired on NBC from Madison Square Garden.
It was a Friday night, and the game started at 8:35 P.M. EST, right after NBC’s top-rated show of the era, “Sanford and Son”.
That particular game was in prime-time because:
(1) Boston defenseman Bobby Orr was the NHL’s best player of the era (and is still considered by some to be the greatest hockey player ever), and,
(2) The home team (New York Rangers) were in the nation’s number-one TV market, and there was no blackout of the game there.