On Sunday, it will be one year since Betty White stormed into pop culture with a memorable Super Bowl ad at last year’s Super Bowl, which led to a Saturday Night Live hosting gig, a hit sitcom, awards and more. A year later, the Betty White express is not slowing down. Last night, at age 89, she won her first comedy actress SAG Award for TV Land’s Hot in Cleveland and delivered CBS’ best TV movie ratings in years. The Lost Valentine (2.3/6 in 18-49, 14.5 million viewers) marked a big rebound for The Hallmark Hall of Fame franchise, which has been languishing in the ratings, drawing the largest audience since Jan. 2007 (Valley of Light) and highest 18-49 and 25-54 ratings since Dec. 2008. (Front of the Class). Appropriately, Betty White faced NFL competition, the 2011 NFC-AFC Pro Bowl on Fox (7:30-10:30 PM), which won the night with a 7.7/12 rating in 18-49 and 13.4 million viewers, the franchise’s most watched game in 14 years.
The CBS movie was the only original scripted offering last night. ABC saw strong showings from reality veterans America’s Funnies Home Videos (2.2/6, up 57% from last week) and two back-to-back originals of Extreme Makeover: Home Edition boosted by an appearance of Justin Bieber (2.4/6 and 2.9/7 in 18-49, up 26% and 53%, respectively, from last week’s 8 PM episode). ABC closed out the night with a Desperate Housewives repeat (1.1/3). NBC aired a new Dateline (1.3/4), followed by the movie National Treasure 2: Book of Secrets (1.4/3), while CBS opened with 60 Minutes (1.4/4) and an Undercover Boss repeat (1.8/5)
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