
In his heavily publicized debut last night, CNN’s Piers Morgan Tonight drew 2.1 million viewers, 520,519 of them in the 25-54 demographic. Morgan couldn’t dethrone the reigning king in the 9 PM slot, Fox News’s Sean Hannity (2.4 million, 599,800 in 25-54), who had Sarah Palin on, but crushed MSNBC’s Rachel Maddow Show (1.1 million, 342,013), which had been Hannity‘s runner-up in the 9 PM hour. Morgan’s premiere, which featured an interview with Oprah Winfrey, came very close to the farewell episode of his predecessor, Larry King, who averaged 2.2 million for the final Larry King Live last month, and is head and shoulders above CNN’s primetime average, including Larry King Live‘s 674,000 viewer average for 2010.
Morgan is getting a great lucky break in his premiere week. A previously scheduled interview with British comedian Ricky Gervais, slated to air on Thursday, has the potential to become a big newsmaking event following Gervais’ much talked about hosting performance at the Golden Globes. Could Gervais do for Morgan what another Brit, Hugh Grant, did for Jay Leno, fueling a ratings upswing? And speaking of noisemakers, Morgan has Howard Stern tonight.
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his highest ratings of the week will come with Howard Stern tonight! baba booey baba booey!
Love him or hate him, the guy is a great interviewer. Not luck that he is getting great guests, his newspaper training is coming in handy. It’s nice to see anything new work on tv, it’s good for the business.
You mean that newspaper experience of making up stories and getting fired….then doing it a second time??? I’ll pass.
I am curious to watch Stern tonight. Saw the Anderson Cooper interview he did and then watched Oprah. He appears to be like a world class athlete bringing a different game to each guest. He could have been harder on Oprah, but he played it right and let her leave feeling she had been probed but not violated. Let’s see if he mixes up with Stern “the King of all media”. Like any musician knows it’s all about dynamics and reading the room. Piers seems to understand the nuance of the interview better than anyone I’ve seen in a long time.
No where to go but down from here. He’s a great interviewer but he won’t have a great line-up of guests week after week that will sustain the ratings.
But he’ll definitely average higher numbers than LKL, which is good news for CNN.
An audience of 675,000 out of a total U.S. population of 350 million indicates where Larry, Piers and CNN fall in the relevance scale.
I am sure Piers will do well, but obviously, no one really seems to care as they are mostly viewing something else or nothing at all.
I watched CNN for the first time in ages.
Larry King stopped asking followup questions ages ago. It was as though he wasn’t listening to the guests. If he wasn’t interested enough to pay attention, why should we?
He could have beaten his predecessor’s ratings with just the curiosity factor. Oprah… Howard Stern… It’s only going to down hill from there. Piers Morgan Tonight should have started with less impressive guests. The critics will bash him as the ratings slide down to the normal levels of a routine television viewing experience.
I hope things settle out with ratings higher than Larry’s.
He didn’t ask Oprah what kind of tree she would be, so that was a positive. However, the “How was I?” at the end was cheesy, but fun.
I look forward to checking the show out from time to time.
Why didn’t Piers ask Oprah about her feelings toward the Kitty Kelly book? I’m glad however he asked her about the IRS, something Larry King would never dare to do.
In all honesty, I did not have much faith in CNN’s decision in hiring Mr. Morgan but after watching last night’s interview and premiere with “Lady ‘O,’” I felt that the show was captivating and refreshing. Sort of like a modern day version of the “William F. Buckley” show, only hipper. Continued good luck and ratings fortune. I was impressed and that is saying a lot….
Hipper usually means dumber.
I’m sure many like myself tuned in purely out of curiosity. However, it was a snore fest and I won’t be checking back anytime soon. Unfortunately for CNN and Piers Morgan, Howard Stern became yesterday’s news many years ago. Is there anything Piers can ask him that we don’t already know? I agree with a previous comment: “No where to go but down from here.”
CNN needs to revamp its entire programming schedule, drop Anderson Cooper or at least minimize his exposure and search for respected pundits and journalists (if any exist). Fox News has populated its schedule with personalities previously seen on CNN and all the other networks. People are tuning in because of familiar faces, interesting debate and a more “fair and balanced” approach to the news than one can find anywwhere else on cable or broadcast television. Yes, I know you libs are gonna get your panties in a bind over that comment, but liberals are given way more time to state their viewpoints on Fox News than you will find conservative viewpoints on ABC, CBS, NBC, CNN, PBS and MSNBC combined.
In the tradition of Brits with awful teeth, he added nothing special, asking Oprah questions she’s answered a million times over the years. Ho hum. I think he’s more suited to be a bit thug in one of Guy Ritchie’s movies since Morgan also can’t be understood without subtitles. CNN may get a bit of a curiosity bump, but this guy’s going down fast and will take the network with him.
Piers Morgan doesn’t have a great reputation across the pond, he is such a tabloid hack, he gleefully published false photographs, intended to promote the lie that British soldiers were abusing Iraqis. It’s why Morgan was fired by the Daily Mail. He couldn’t get a new job, because he’d known the photos were photo-shopped, and was exposed. His name is mud, why do you think he came over here and did the Donald Trump thing. CNN hired him, because Morgan will lie for them, and cover up for whatever crooks CNN wants him to. I didn’t watch, have no intention to. I’ll never give any support to CNN ever again, as it treats it’s viewership with utter contempt.
I am no CNN fan, nor a Piers Morgan fan for that – but do get your facts right.
On a minor note Morgan was editor of and fired by the Daily Mirror – not the Mail.
More significantly, whereas it is true he was sacked for pritnting phoney pictures to support a story about UK soldiers’ bad treatment of Iraqis – it was acknowledged that he did so in ignorance. His failure was not to carry out the due diligence on stories expected of an editor. He was too eager to be duped but at teh time of publication he believed the pictures were genuine.
By all means castigate him for naivety but your accusation of his being a serial liar is not justified.
Morgan’s interviewing style much better and more intelligent than hannity and less screaming-show therefore get people who respond to piers style-Palin interview should be coming and that will be something else
I started out liking Morgan, However, when he attempted to steer public opinion in the Travon Martin case and trying the case on TV instead of just reporting the news my opinion of him went south like a lead window weight. The same goes for all other reporters who chose to go the same route on other channels
Pted