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EXCLUSIVE: I’ve learned the new WME Entertainment logo is being placed on the WME Building in Beverly Hills today after the old one was removed last night. So we can kiss that chemical formula goodbye.
NEW: 
OLD: 
WTF: 
Editor-in-Chief Nikki Finke - tip her here.
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Put some skyscrapers in there and it looks like the beginning to Fraiser.
ha ha ha. comments like this is why i love this site.
this is incredibly ugly. but i guess they went from worse to bad…
Definitely a step up from the old logo
Another two steps back for the big W!
Still sucks. First WMA had the trash removal company logo, then the science experiment now a japanese brush painting. Sometimes simpler is better.
Lateral move. It’s still stupid.
The logo looks like it came from the art deco look of Miami Vice. When are they moving to South Florida? Honestly, it gives them an old school logo to make them feel like they have been around 100+ years, but I thought companies want to show that they can change with the times, not go back to the old days of telephone and telegraph. Maybe an old horse and carriage can deliver the logo to the front door.
Ha!
So now it’s the \\\\E agency, I wonder who got paid how much to create that piece of corporate genius, lots of slashes and an E for exit, bodes well for the firm and its clients don’t you think?
Just what I was thinking. Who got paid what to make the lines lean?
wow. this is awful looking.
Clearly they don’t rep any graphic designers.
Very hard on the eyes, with that very dark line on the W and M. Went from bad to bad. What’s up with their branding? Someone should be fired.
MUCH BETTER!
Kinda like it.
Damn…that’s ugly. I was just getting used to their new logo.
Endeavor’s old logo was by far the best…
The new logo looks terrible, but it’s better than the old one.
Hate it!
This is WME trying to be CAA. They should have gone simple and bold sort of like BORDERS.
I like the new logo, it’s got an understated art-deco old Hollywood elegance to it. The previous logo looked like the label of a discount brand of bottled water. A marked improvement.
Change it every week, WME sucks, Ari sucks
Got it right this time.
: ) Thank goodness! Both the chemical formula logo and the William Morris XXXX logo before it were ridiculous.
The XXXX was one of the best company logos I’ve ever seen. This one’s not bad though.
Thank God. I really like it. Clean, classy, timeless. I’m still a sucker for the old “XXX” version, but I guess it doesn’t really work post-Endeavor merger.
such a big improvement.
Giffords survived the head wound, anticipate the miracles.
not a great logo…
Looks like a logo for an actual company. Upgrade!