
At ABC, it feels a lot like 2004 this pilot season. Seven years ago, ABC had one of those lighting-in-a-bottle development cycle that resulted in the launch of 3 mega-hit new series in a single season – Marc Cherry’s Desperate Housewives, Shonda Rhimes’ Grey’s Anatomy and J.J. Abrams and Damon Lindelof’s Lost.
In a twist of a development fate, ABC’s drama pilot slate this year is highlighted by Cherry and Rhimes’s first creations since Housewives and Grey’s/spinoff Private Practice, respectively: Cherry has the small town drama pilot Hallelujah, and Rhimes penned an untitled drama pilot about a professional fixer. (Rhimes has exec produced other projects since, including series Off the Map and pilot Inside the Box, but this is the first script she has written.) Additionally, Lindelof was involved in the development of another ABC drama pilot this season, Once Upon a Time, from Lost executive producers Edward Kitsis and Adam Horowitz.
Can lightning strike twice?
ABC can sure use 3 new hit dramas even though it is not in as dire straits as it was in the spring of 2004, in large part because two of the 2 breakout series of the 2004-05 season, Desperate Housewives and Grey’s, along with Grey’s spinoff Private Practice, are still doing solid business. (Grey’s and Practice have already been picked up for next season, while the renewal of Housewives is contingent on re-signing the four stars, which is expected.) And unlike ABC’s first huge reality hit, Who Wants to Be a Millionaire, which exploded in 1999 and fizzled by 2002, ABC now has a big reality show with a proven staying power in Dancing with the Stars.
There is another similarity between ABC’s current state and the way things transpired in 2004. Back then, the scripted comeback fueled by Desperate Housewives, Lost and Grey’s started a season earlier on the half-hour side with a domestic comedy, 8 Simple Rules. Unfortunately, the untimely death of star John Ritter in the fall of 2003 cut the run of the show short and led to the collapse of the network’s promising Tuesday comedy block. Since the 2004-05 season, ABC once again had gone through a drought until last season when it finally got a major hit with another domestic comedy, Modern Family. Will the comedy breakthrough be followed by big new dramas next season? ABC has a number of high-profile drama pilots, some of them rather unconventional, including a contemporary female Count of Monte Cristo, 1960s drama Pan Am, 1840s P.I. drama Poe, a Charlie’s Angels reboot, Paranormal Activity-style horror drama The River and the fairy tales-themed Once Upon a Time.

But understandably, the attention will be focused on Cherry and Rhimes’ sophomore efforts. Like the first time with Housewives, Cherry’s new project has had a title from the get-go, while Rhimes’ is untitled. (Grey’s stayed untitled until the last minute and was being referred to by several names, including Sex and the Surgery) But in 2004, Cherry, Rhimes and Lindelof were largely unknown. Now they are star showrunners, which puts additional pressure on their new projects. Fox example, as far as I can remember, Grey’s was the last drama pilot picked up by ABC and had to rush through production, signing some of the actors, including Katherine Heigl, off a tape. This time around, Rhimes’ pilot was the first one picked up by ABC.
Just like in 2004, a new ABC programming chief, Paul Lee, will be making the series pickup decisions in May (though the executive shakeup 7 years ago happened much later in the development cycle than this time.) It will be interesting to see if he goes with lesser known creators or will try to recreate the magic of the 2004-05 season with the producers responsible for it.
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PUSH THE ENVELOPE ABC!!! Rhimes was a relative unknown to TV when she hit with GREY’S so tap into your diversity writers and their unknown status where you will find that lightning-in-a-bottle.
“Diversity” writers”??? LOL. seriously, I’m laughing.
FYI: there are two kinds of writers in the world — good writers and bad writers.
No one picked up Shonda’s show because of the color of her skin. What an insult to her. “Diversity” writer…. Jesus. Is this where our society is…? Pathetic.
In the Industry, most writers, good and bad, are white males. That is a fact. But all writers do not get a shot at being a good or bad writer?
Go ahead and bury your head, Chad. You are the pathetic one.
I’m still laughing. You’re argument, in all of your comments, is too simple to even bother with. I feel like I’m in college all over again.
Point is, I’m sure Shonda appreciates your insinuation that her show was picked up for the color of her skin, not the quality of her mind and talent. It’s so sad and ridiculous that you actually believe skin color matters to business men and women. There’s only one color is Hollywood — green
Elia, you’re stuck in your freshman year at whatever liberal arts college you went to. Get out! the real world is very different. Write something that’s good — you’ll be fine in this oh so anti-diversity town.
“Diversity” – what a joke? Does that only extend to skin color? What about political affliation? That’s fine, right? ‘Cause that’s your side.
lol
Elia I’m all for diversity but you keep posting on everything and talking about diversity. Its beginning to come off like you have an obsessive compulsive disorder with it or your fixation is a form of autism.
All due respect, Dana California, as long as there is a lack of diversity in the Industry, I will keep banging on my drums against it. Thank you for your diversity support.
Name the two showrunner/EPs who have three shows on the air, which are about:
Showrunner/EP I:
A. A Malibu jingle writer and his family
B. Caltech post-docs
C. An overweight Chicago cop and an overweight Chicago teacher
Showrunner/EP 2:
A. Doctors in Seattle
B. Doctors in LA
C. Doctors in a Jungle
New characters and premises are not necessarily going to come about just because the showrunner fits into a couple of diversity checkboxes. There needs to be a deeper and more systemic change where network and studio execs will take the risk on new ideas from writers. Maybe that will happen with more diversity in the executive ranks, but, unfortunately, maybe even those execs may fall back into the old “what worked already” pattern of fear.
You are correct. Especially about the “pattern of fear”. But there is also the pattern of laziness. And that is a main component of discrimination in the Industry. It takes effort to think outside the box. Showrunners, producers, studios, and networks are extremely lazy. Period. They are like the idiot that waits for someone to pull out of a parking space, even though on the next level, the entire level is empty. Why risk looking around the corner or driving up to the next level? There’s a space right here that someone else thought was good. Fear and laziness… the main symptoms of discrimination.
One of the solutions is diversity network/studio programs. The talents have already been “vetted” by executives, so why not use them? Not just to fill a staff writer quota, but for new ideas, for fresh eyes, for a different perspective. Someone else has done the heavy lifting. All the Yes-Peeps need to do is say YES.
This is why I beat the damn drums all day.
Could work for Drama, but bottom line is there’s no cross-over appeal in comedy. what makes most (and i say most, not all) Black audience members laugh doesn’t make most (again, i’m falling short of a sweeping generalization) White audience members laugh. don’t say ‘what about the Cosby show’ because it was mostly written by White writers and since it featured Black actors it drew a Black audience as well. same thing with ‘Living Single’. i’ve written on both White and Black half-hours. i’ve had this conversation whilst being the only White writer in the room. the comedy styles are just night and day. but good luck gaining cross-over appeal on a drama. but the other posters here are right, you do consistently sound bent and sour.
Using sweeping generalizations and then passing them off as facts is very disappointing. Nothing is absolute in the creative realm. There is always someone out there who can cross over with material.
I really wish we would stop making this a black/white issue. I’d like to see some shows about Asians, Latinos, Indians and mixed-race people too. Everything doesn’t have to be black or white. That’s my whole problem with TV. Diversity to me means every shade gets at least a look. Not even a show, just a look.
Give me a show about Asian-Americans. There hasn’t been one since Margaret Cho in ’92. That’s just sad.
The thing about sweeping generalizations is the people who make them typically come off poorly. Not to mention your thesis overlooks the millions of white fans of black comedians from Pryor to Murphy to Chappelle or the large numbers of non-white fans of a Steven Wright or a George Carlin. At the 2009 Mark Twain Awards no less than Jerry Seinfeld credited Bill Cosby’s early comedy albums as one of the greatest creative influences on his life.
So while I’m sure your experience working on “Homeboys in Outer Space” or “The Parkers” or whatever was brimming with insight into what makes black people laugh I think it prudent to let individuals speak for themselves as to what they do or do not find funny.
Here’s hoping we don’t end up in the same writer’s room.
Is Desperate Housewives off the air? Everyone’s talking about it. hasn’t been a new episode for weeks.
Here’s hoping they do both. Rely on the now proven showrunners, but also give some new voices a chance.
Just who is this an advertisement for?
Does that mean ABC is done picking up pilots?
It’s s shame that I don’t see any with gay or African Amwerican leads thus far. They picked up a number of comedies, yet none are about an African American Family. Thus far they haven’t picked up the Damon Wayans comedy they had in script developmenmt. WIth all those family comedies, couldn’t one have gay moms or gay dads as the parents?
The Shonda Rhimes show has an african american female lead.
Who’s cast in the lead?
any idea if the Being Erica remake still has a chance for a pickup?
John Ritter’s death was such a horrible blow to 8 Simple Rules, a fine show. Less Than Perfect and Life With Bonnie also premiered at that time, neither of which lasted long (Life, 2 seasons, Perfect managed a 4th truncated season). It’s great ABC got its comedy groove back on Wednesday nights. But no more Shonda Rhimes please!
What’s the status of the Carlton Cuse project?
And it’s not even just limited to the ones above: BIG LOVE, HOUSE, ENTOURAGE, MEDIUM, NUMBERS, RESCUE ME & THE OFFICE were all that season as well.
2005 was not as “creative,” but the staying power of the shows from that season is impressive as well: AMERICAN DAD, BONES, CRIMINAL MINDS, DEXTER, EUREKA, EVERYBODY HATES CHRIS, HANNAH MONTANA, HOW I MET YOUR MOTHER, IT’S ALWAYS SUNNY IN PHILADELPHIA, KYLE XY, MY NAME IS EARL, OLD CHRISTINE, PRISON BREAK, PSYCH, SUPERNATURAL, THE CLOSER, 30 ROCK, & WILDFIRE. Not to mention popular ones that lasted 2 seasons like: CAMPUS LADIES, CLOSE TO HOME, & WHAT ABOUT BRIAN.
It will be nice when the networks realize that it is imagination & ingenuity, along with great writing of the cable shows that brings people in – and does not cost more. Take a leap of faith people. If I see one more procedural, I might throw up.
I’m a bit confused or the writer of this article is confused because in regards to Rhimes it states the pilot is “Rhimes’s first creations since” Private Practice but isn’t ‘Off The Map’ a Rhimes creation? Granted it’s tanking but I thought it was her creation specifically.
No mention of the once rumored Cherry produced Desperate Housewives spin-off with Lily Tomlin? I think it’s died a quick death due to DH’s sagging ratings.
It sounds like ABC has a strong development slate going on but I’m still intrigued with what NBC is going to go with because I think they’re more likely to take a gamble on something that might sound risky but could be a breakout hit.
Rhimes is an EP on ‘Off the Map’, but it was created by one of her former staff writers Jenna Bans.
If ABC truly wants to create magic then they would greenlight a third season of the epic fantasy show Legend of the Seeker and air it on the main ABC channel! Paul Lee needs to correct the mistake of the former execs canceling the mind-blowing show, which could have been as successful as Lost, when it was axed in May 2010.
I’m laughing so hard my stomach hurts.You are one fine comedian.
Legend of the Seeker was never mind-blowing. It was, at times, good television but the writers veered too far from the source material, brought in characters that weren’t part of story until several books later, and the character of Richard was poorly cast with the scrawny, Hobbit-like Craig Horner.
What a great puff piece. I hope Paul Lee appreciates the drama props. Not holding out much hope for his comedy pick-ups but go Shonda.
The truth is that many showrunners have one good original show in them. Better to take a chance on new writers.
Greys Anatomy was not a late pickup. It was picked up 2 days before upfronts of 2004-2005 together w a bunch of other series. Since it was a Midseason replacement from Scratch – so they had 9 months to prep series to go on air.
Grey’s turned out to be a hit but if I remember correctly, ABC did not think it had gold when it first aired it (unlike the way they really believed in Desperate Housewives and Lost). ABC launched Grey’s very late in the season, like March or April, and my guess is they believed it would bomb and they would just burn off the episodes they had over the summer. Of course, it turned into a monster hit and suddenly everyone at ABC was congratulating themselves over a job well done. They got lucky on that one. To a lesser degree the same thing happened with Ugly Betty. Before it aired everyone claimed it was a disaster and everyone was distancing themselves from it. It turned out to exceed expectation and suddenly everyone was taking credit for it.
Another similarity, 8 Simple Rules and Modern Family both have parentl figures from Married With Children as main cast members… creepy!
Creepy, really? Or perhaps a reflection that MWC was an outstanding, groundbreaking show with great actors? Would Modern Family even exist today if there had been no MWC?
Yeah but in May 04, McPherson had to pick up shows Susan Lyne and Lloyd Braun developed. Here Paul Lee is developing these hits
The reason the old quote “Nobody knows anything” is used so much is because it is true. I had friends at ABC then and McPherson was not a fan of GREY’S or LOST – in fact if J.J. Abrams wasn’t involved they would have buried it – they thought it was too complex, too expensive, too confusing. And they thought GREY’S was sappy and worried about all the soap opera aspects (which of course is what the viewing audience LOVED about it and ate it up). The nets are constantly surprised every year – back in the day CBS was convinced THE FUGITIVE was their massive hit and barely picked up CSI. We all know how that played out. What is frustrating though is EVERY development season, the suits are tell us what TYPE of shows they want and dont want – that is crazy – just bring in good people and have them pitch something they are passionate about it. It is always a crap shoot. Stop trying to copy what is working at the moment. Take chances. So many of these marketed and pre-tested shows fail anyway – many times the quirky “ugly stepchild” is the one that pops.
When does that Dana Delany show premiere so I can tune out?
I think all of those shows started out strong, but by seasons 2 and 3 they were a hot mess! I hope the new shows have some longevity to the story line. So tired of seing 1 or maybe 2 good seasons of a show and then nothing.
BTW, for the people who commented that Hollywood has no diversity…I couldn’t agree more! This town is full of white exec everywhere. People of color get no chance. I no everyone out here is suppose to be all liberal and open minded but the proof is in the facts. Hollywood is about as racially stereotypical as any town in the South. Just saying.
Besides great show that season, it’s worth noting the out-of-the-box marketing efforts ABC did that year. They’ve since done similar but if memory serves me correctly, they did some extremely creative marketing that year. Some patterns created out of that launch season remain but some have fallen away. Anyone worth their salt should be studying that as well.
Boy, looking at that development slate, I have to conclude that ABC, just like The CW, has just plain given up on trying to get straight men to watch it anymore (outside of whatever sports coverage they have, that is). C’est la vie – there’s always cable TV and video games! Two things that are vastly more interesting for us anyway.