Nellie Andreeva

The 2011 NBA All-Star Game on TNT drew 9.1 million viewers on Saturday. That was the annual NBA showcase’s largest audience since 2003 when Michael Jordan made his final NBC All-Star appearance.

Vs. last year, the 2011 NBA All-Star Game, which saw LA Lakers‘ Kobe Bryant lead the West to a win and earn a fourth All-Star MVP trophy,  was up 33% in viewers and 38% in adults 18-49 (5.2 million vs. 3.8 million). Heading into the 2011 NBA All-Star break, the 2010-11 NBA season on TNT is the most watched season in Turner’s 27 years of airing NBA coverage. Through 38 games, the NBA on TNT is averaging 2.4 million viewers.

TV Editor Nellie Andreeva - tip her here.