Pete Hammond

Sony Pictures is looking for any way to focus attention back on the reasons why The Social Network was the early Best Picture frontrunner for most of the season until it got gobsmacked in the Guild awards by a certain British film. So the studio is taking out ads in Los Angeles promoting a free screening of David Prior’s new 90-minute feature documentary, How Did They Ever Make A Movie Of Facebook? (Clip here.) Prior is a frequent collaborator with David Fincher who produced docs on his films The Curious Case of Benjamin Button, Zodiac, and Panic Room, and will introduce the film and do a post-screening Q&A on Sunday at the Arclight in Sherman Oaks. It is open to the industry and public and and it’s free but reservations are required at (310) 244-3901. This event takes place just as The Social Network will be learning its fate at the BAFTA awards in London where it is up for six major prizes (compared to hometown fave The King’s Speech nommed for 14). The London Film Critics just gave it a boost when it was named Best Picture, Director, and Screenplay this week so things are looking up. Or is it just a case of more critics trying to friend the movie again? With news reports crediting Facebook as a major factor in the Egyptian revolution that pushed out its President, I would say it is certainly not a bad time to turn the spotlight on the importance of the whole Facebook phenomenon that inspired The Social Network. With ballots out for another 11 days, bringing attention to this documentary is one way to keep the contemporary relevance of the film top of mind, even though Academy rules forbid the studio from sending the doc directly to members or inviting them directly to the screening. The doc can also be seen on IMDB and clips from it are also running as interstitials on Time Warner Cable.

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