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After getting a ratings hit on Valentine’s Day, ABC’s female-friendly Monday lineup had a rebounded nicely last night. The Bachelor (3.3/9 in adults 18-49, 10.3 million viewers) was up 14% from last week in the demo for a season high. Castle (2.6/7, 9 million) was up 18%. With CBS’ flagship Monday series, Two and a Half Men, in repeat, ABC edged CBS for the top spot in adults 18-49 (3.1/8), scoring its best Monday numbers in the demo and total viewers (9.9 million) in 3 months.
CBS’ midseason comedy Mad Love (2.8/7, 8 million) slipped 7% from its so-so premiere last week. Its lead-in, How I Met Your Mother (3.6/10, 9.4 million) was down 3%. With its lead-in, Two and a Half Men (3.0/8, 11.5 million), a repeat after airing its last original completed before the current hiatus last week, Mike & Molly (3.2/8, 11.3 million) was down 16% from last week when it drew its largest audience ever. At 10 PM, Hawaii Five-0 (2.7/8, 10.2 million) was less impacted, down 4% from last week in the demo. The action drama won the 10 PM slot by a razor-thin margin in the demo and comfortably in total viewers. CBS (3.0/8, 10.1 million) finished first for the night in total viewers and close second in 18-49.
Fox’s dramas were up slightly after posting double-digit declines last week. House (3.5/9, 10.4 million) was up 3% in the demo, while new drama The Chicago Code (2.1/6, 8 million) was up 5%.
NBC’s low-rated Monday lineup was frozen in time, with all 3 series repeating their demo performances from last week: Chuck (1.7/4, 5.5 million), The Cape (1.2/3, 4.1 million) and Harry’s Law (1.7/5, 8.7 million), all tied as series lows. Chuck and The Cape also matched their viewer numbers from last week while Harry’s Law’s audience was up a fraction.
Like ABC, the CW’s female-centric Monday lineup rebounded after suffering major declines on Valentine’s Day. Gossip Girl (1.6 million, 1.0/3 in adults 18-34) was up 16% in viewers and 20% in 18-34. 90210 (1.5 million, 0.9/3) was up 7% in viewers and 11% in 18-34.
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can someone explain to me how Gossip Girl and 90210 are not only still on the air, but shoo-ins to be renewed next season??
They should be canceled, but the CW is beyond broke. They can’t afford more than 2 or 3 new shows, so everything else, no matter how badly it is doing, must be renewed. In a choice between 90210 and dead air, they’ll show 90210 and Gossip Girl. But it is getting harder to justify that decision all the time.
Because the CW doesn’t work like the other networks. Not only does it pay its actors a much lower rate than the other network show under their special talent contracts, but theirs shows have lower budgets as well. However, the greatest reason is that the while the Big 4 pay their affiliates to air both their programming and commercials, the CW charges their affiliates for their programming content and for the most part allows them to sell their own commercial slots. Other reasons include the CW having huge digital sales, especially GG on iTunes.
The Vampire Diaries along with Gossip Girl and ANTM are the highest rated shows on The CW in terms of Demos for both 18/34 and Adults 18/49. So all three will be renewed! I know 90210 are quite safe for now!
Its not like they can promote/market/launch more than three shows in the fall. Without Gossip Girl and 90210 they’d have too many holes in their schedule. Smallville and mostly likely One Tree Hill are all but gone. I think they’re both enjoyable. I’d be fine letting Gossip Girl go but would like to see 90210 take a crack at college.
Gossip Girl and 90210 are also illegally uploaded on video sites the next day after airing. For whatever reason many fans of both shows are accustomed to watching the show online.
I know it would anger the affiliates but the CW should have the shows on live at their site instead of waiting a few days. College students watch on their laptops alone.
The cost of streaming that would not be worth it, and there’s now way in hell the affiliates would ever agree to that.
Hopin’ Chicago Code can keep its head above water. I think it will turn out to be great after it gets going.
This information is incorrect for The CW! 90210 scored a 0.7 and Gossip Girl a 0.8 according to pifeedback and tvbythenumbers.
i’m worry about chuck’s chances of renewal…
Chuck seems like it would better mix with Greenblatt’s new “creative friendly” pilots. I would say give Chuck the Friday at 8 pm timeslot. What else are they gonna put there? Another edition of School Pride? NBC should just fill their nights with dramas and comedies until they have a flagship reality series that’s of the Survivor, Dancing with the Stars, American Idol caliber. Biggest Loser I guess.
That makes one of us.
While I’m concerned about Chuck’s chances for renewal, I’m not at the alarm stage. Chuck is inexpensive to produce (basic cable-level *including* above-the-line salaries) and, just as significantly, its ratings are *extremely* stable.
Meanwhile, NBC’s lineup as a whole is extremely UNstable. To wit:
* Perfect Couples is a “creative” catastrophe — stars Bornheimer and Woods seem to have been kidnapped from a different, much better show. The Office has been on such a massive downhill slide creatively since the beginning of the season that it shouldn’t be renewed but in a failure of programming not seen since the last two seasons of Wings, it will be.
* LOLA is an unmitigated disaster in which the reported retoolings so far strongly suggest nothing less than cancelling the show and bringing back the unfairly-cancelled mothership.
* The Cape is appalling — not the least of the reasons being that capes are such a problem in terms of practicality even in a superhero context *that they’re a joke even in a superhero context.* And I say this as a superhero/sci-fi fan: you can’t expect SH/SFF fans to stick around for Summer Glau’s typically awesome performance when the show as a whole doesn’t work.
* The Chase underperformed and then Harry’s Law, an unexceptional dip into David E. Kelly’s “every lawyer is batshit crazy” pool, exceeded it.
* The Event, which works creatively, was mismarketed, over-emphasizing the mystery aspect and undermarketing the heroes-on-the-run and flashback aspects that could easily have been sold as, simply, “24 meets Lost minus the wacky island.”
* More generally, 8pm and 9pm Wednesdays, 10pm Thursdays and all of Fridays are problems. (For the moment, I’m not even considering post-Football Sundays). That’s already around a third of the schedule with the return of The Event still two weeks away.
Both TV Guide and Entertainment Weekly have done their midseason “Renewal/Cancellation Watch” articles, and if you believe them, several more of NBC’s scripted series are classified as “On the Bubble” or worse than are series at the other networks.
Even factoring out that Perfect Couples is DOA, it’s insane to think that NBC is thinking of replacing too many more timeslots than normal for a network because, well, last season was Lenogate and therefore, they’ve got to put far more emphasis on stability and recognizability than on overreacting to the current state of a ratings landscape that is still being terraformed by the rise of streaming.
Thus, it’s hard to argue that a cult hit like Community would be renwed and at the same time a cult hit like Chuck would be cancelled or vice-versa. These are clever shows with solid fanbases and stable, albeit unspectacular, ratings.
IMO, right now, it looks like at *worst* Chuck is going to get yet *another* 13-episode renewal. But the extension of its back-half order for this season from 9 episodes to 11 (for a total of 24 episodes) this season brings its episode total to 76, which in itself *strongly* suggests an agreement between NBC and Warner for Chuck to go through at least episode 100. (Speculatively: I wouldn’t be surprised if this had something to do with the show’s low budget.)
IOW, look at the rest of NBC’s schedule, to supposed Bubble shows like Community, Parks & Rec and even Harry’s Law and IMO it’s far more likely that these shows will *all* be back next season for reasons similar to those regarding Chuck above. Creative stability & appeal and ratings stability bode well for all these shows. It’s basically the same reason that The CW sticks with shows that work but get mediocre (for the CW) ratings (think Gossip Girl and 90210): because creative and ratings stability in the target demos are *far* more important than the audience might cynically (but otherwise reasonably) think that they are.
Everything you wrote comes off like a fan and these decisions are made (thankfully) by business people. If NBC wants to do better, they have to cancel stuff like Chuck, Community and the rest that are scripted shows (non-Friday) doing below 2.0 in the demo. These critically cult shows aren’t strong with young or old people. They are strong with a vocal internet minority that doesn’t buy anything because they have no money.
With football gone, Chuck is getting a 1.7 and 5 million viewers. I mean, send this show to Syfy then, but NBC can do better than a 1.7, 1.2, 1.7. Those numbers are pathetic.
Chuck doesn’t belong on SyFy anymore than Wrestling does. You might be a numbers guy, but it’s clear you know nothing about business. NBC has spent the last three seasons giving their diehard viewers the middle finger, and they really can’t afford to lose any more loyalty at this point. If they do cancel cult favorites like Chuck and Community based on numbers alone, it will essentially be the nail in the Goodwill coffin. Personally, I have more faith in Comcast than you do, apparently. The fact that G4 still exists is proof enough that management at Comcast understands viewer loyalty far better than GE/Universal ever did.
And his argument was well said, whether you agree with it or not.
Hear hear! Fans or haters, we should all respect logic when we hear it!
The only reason Chuck didn’t die two years ago was because it gave Subway a big return. So I’d say that Chuck fans not buying anything is pretty much BS.
If NBC actually had something to replace it with, they would have done it by now. With NBC’s track record, the show it’s replaced with will probably cost twice as much and won’t last a year.
who da hell watched MIke & Molly?!! put down the cheetos, get your fat azz off the sofa and change the damn channel people!!
Hmmm…Chuck, The Cape and Harry’s Law. Harry’s Law is actually a good show and it deserves better lead-ins. Put Harry’s Law on Thursdays at 10pm. Dammit.
Mad Love is actually the worst comedy I have ever seen. Dreadful in every way. Nothing even approaching a laugh. Shameful stuff.
What’s the shame for?
Gossip Girl is also sold to other Networks around the world which I think do reasonably well. Also in terms of the UK iTunes it always appears in the top 10. So I think they make more money behind the scenes and a network like CW needs the income.
Nikki, any word on whether NBC is going to give Harry’s Law a second season?
The Cape seems to be a good show, but the mask of The Cape seems unconvincing as a disguise capable of hiding his identity from those who know the man behind the mask. It would be better if The Cape’s mask covered parts of his mouth, and maybe it would be more convincing if he had a way to disguise his voice. Lastly, it would be more interesting if the show pit The Cape against enemies with special powers or objects of special abilities.
hey me — the shame is manifold. the creative bankruptcy on all levels. that good money was wasted on this project. that matt tarses has not been exposed as a fraud by now. that the entire show is stolen from “sexual perversity in chicago” by mamet and then butchered by this guy. it feels like a parody of a sitcom. comedy-free comedy. so much talent in this world, and then there’s this crap. shameful.
Let haters hate, Gossip Girl is great entertainment.
Is it The Wire? Of course not. But that doesn’t mean it can’t be fun.
HARRY’S LAW will be renewed for the same reasons as BOSTON LEGAL. It’s a high-end show that attracts upscale viewers; it’s gotten good reviews and is guaranteed Emmy-bait (Bates and MacDonald are shoo-ins for noms); it’s NBC’s only new hour that is working, as well as their first 10:00 hit in years, and most importantly, the success of older-skewing shows such as BLUE BLOODS, HOT IN CLEVELAND and the quiet phenom that is NCIS has not gone unnoticed by all the networks. NBC is not crazy enough to throw out a show that does very well in total viewers.
Still frustrating to see GG struggle in the ratings, but maybe it does just make more money from DVD sales/I tunes. Mondays Episode is currently NO1 on itunes.
And GG is still 2nd or 3rd place in its Target Demo 18-34 on The CW.