
After a depressing Thursday ratings report riddled with declines and season/series lows, things looked much brighter on Friday with most shows posting week-to-week gains.
After two alarming drops, Fox’s sci-fi series Fringe (1.5/5, 4.1 million) rebounded, up 7% from last week. Its lead-in, Kitchen Nightmares (1.7/6, 3.9 million) was up 13% after slipping by about that much last week.
CBS’ The Defenders (1.3/5, 8.5 million) also reversed a down trend, up 18% in 18-49. CSI: NY (1.8/6, 10.6 million) was up 13%. Blue Bloods (1.6/5, 11.1 million) returned to its regular Friday slot close to the levels of its ratings performance there before it moved to Wednesdays for a trial run. In its last original airing on Fridays on Dec. 3. Blue Bloods drew a 1.7/6 and 11.4 million. The cop/family drama failed to carry over a demo ratings bump from its extra exposure on Wednesdays where it averaged a 2.1/6 and 11.8 last week. However, it is clear the Tom Selleck drama has a strong base as its viewership numbers stay virtually the same no matter the time slot or the length of the hiatus. CBS and Fox finished tied in 18-49 (1.6/5) for the night, with CBS (10.1 million) dominating the total viewer race.
Supernatural (2.3 million, 1.0/4 in 18-34) was up 25% in 18-34 and 27% in total viewers from last week, while Smallville (2.2 million, 0.9/4 in 18-34) was up 13% in 18-34 and down a fraction in total viewers.
ABC’s Primetime: What Would You Do? (1.6/5, 4.7 million) was up 23% from its most recent original 2 weeks ago and improved significantly on its Supernanny (1.0/4) lead-in. NBC’s two-hour Dateline (1.6/6) was up 14% from last week, while reality series Who Do You Think You Are? (1.2/4) was down 14%.
TV Editor Nellie Andreeva - tip her here.


That’s awesome news for Fringe. Judging by the fact that they still use the antiquated Nielsen ratings as a guide, this must mean that more old people fell asleep with their TV’s on FOX, thereby giving Fringe a 7% bump. Jesus, why isn’t there a better way of determining ratings in the 21st century. Fringe’s DVR viewership skyrocketed 50%+ this week, which should tell FOX execs something.
What’s antiquated is the system of advertisers paying for air time, which is what decides what’s successful or not. Once that goes (which it must at some point), THEN we see what metrics deduce success.
I missed my favorite program Bluebloods when it wasn’t t on on Friday nights. I like to watch it on the john as it helps me move my bowels, and Wednesday nights I have another standing commitment. How it works for me as a colonic is this, for whatever it’s worth to others out there with eliminating troubles — I don’t mean eliminating all life’s troubles, I mean just those of the GI tract — anyway, what I do is ensconce on the john and turn on Bluebloods ( my son insisted I have a TV in the bathroom and what the heckl, he won it in a silent action and installed it) anyway I sit patiently and watch the show and I repeat to myself this mantis, “even you, down there, could move faster than this program” and sure enough, the mind-body connection takes over and things start to happen where it counts. And believe me, it’s no “silent auction” if you get my drift. What a show, with decent values and that terrific Tom Selig.
Neil Baer has a new deal with CBS, will he run it now?
If it stays on Fridays, perhaps “Fringe” should air at 8 P.M. Eastern/Pacific next season.
Especially in the Central and Mountain time zones (where it would be seen at 7 P.M. local), it could get young viewers before they leave for various Friday-night activities.
SUPERNATURAL should get a pick up already. Better than ever, ratings up even moved to Friday with zero marketing support, and zero advertising. It wins a fan supported COVER OF TV GUIDE, isn’t it time for a 2 or 3 year pick up and some support from the NETWORK.. does Vampire Diaries even get as many over all viewers as Supernatural. How about sales around the world, it’s on in Australia, Japan, Europe, all over South America. I think they even have SUPERNATURAL conventions around the world. solid show.