It is amazing for a show in its eighth season to post a series high in today’s fragmented TV universe. It is even more amazing for an eight-year-old show to do it twice. That’s what CBS’ NCIS did last night, drawing its largest Live+same day audience to date, 22.7 million, and eclipsing the previous record of 19.9 million posted just 3 weeks ago. In adults 18-49, the veteran procedural averaged a 4.6/12, up 12% from its last original 2 weeks ago and its best result in more than a year. NCIS‘ hot steak has been helped by Fox’s Glee airing repeats in the 8 PM slot for the entire month of January but still, packing such audiences at this stage of a show’s lifespan is pretty remarkable. NCIS was easily the top program of the night in viewers and 18-49, leading CBS to a nightly win in both categories. NCIS: LA (3.8/9, up 15% vs. 1/18; 17.8 million) and The Good Wife (2.2/6, up 5%; 12.1 million) extended CBS’ winning ways with time-slot wins at 9 PM and 10 PM. At 10 PM, The Good Wife was tied in the demo with NBC’s Parenthood, which was also up 5% from its most recent original 2 weeks ago. Parenthood followed a two-hour Biggest Loser: Couples (3.3/8), which was up 3% from last week’s hourlong telecast to match its season high for a non-finale episode.
With a No Ordinary Family repeat (1.1/3) as a lead-in, ABC’s V (1.7/4) was down 15% from Jan. 18 when it followed an original Family to hit a series low. Struggling freshman Detroit 1-8-7 (1.2/3) at 10 PM was up 20% from its last original 3 weeks ago but still finished dead last in the hour.
The big wedding episode of CW’s One Tree Hill (2.4 million) drew the show’s largest audience in more than a year, 2.4 million, and posted season highs in key demos, including 18-34 (1.3/4). Hellcats (1.9 million, 1.1/3 in 18-34) was even with last week’s demo delivery and down 14% in total viewers.
TV Editor Nellie Andreeva - tip her here.