Lady Gaga in an egg and Justin Bieber resulted in a slight ratings bump for the 53rd Annual Grammy Awards on CBS. From 8-11:30PM, the show, which crowned Nashville-based Lady Antebellum as the night’s big winners, drew 26.55 million viewers and a 10.0/26 in adults 18-49. Compared to last year’s highly-rated telecast that aired on Jan. 31, outside the February sweep, the Grammys were up a tenth (1%) in adults 18-49 (from 9.9/24) and 3% in total viewers (from 25.87 million). It was the best delivery for the awards show in adults 18-49 since 2004 and in viewers since 2001. CBS won the night with a 8.2/22 in 18-49 and 23.7 million viewers.
The other programs last night suffered sharp declines against the Grammys. ABC’s Desperate Housewives (9.1 million), which last month hit a series low in 18-49 airing against the Golden Globes (3.1/8), sank to a new series low, 2.6/6. That was down 16% from the telecast on the night of the Golden Globes, which was the dramedy’s most recent original. Brothers & Sisters (1.8/5, 6.4 million) was down 10% from its most recent original, which also faced the Golden Globes, to hit a series low too. Extreme Makeover: Home Edition (1.6/4, 6.4 million) was down 41% from its last original on Jan. 30, which was a two-hour. Extreme Makeover, which faced the Grammys, fell below its lead-in, America’s Funniest Home Videos (1.8/6, down 14% from Jan. 30), which aired against 60 Minutes on CBS (2.1/7, 12.2 million, up 50% vs. Jan. 30). ABC (2.0/5, 7.4 million) was third in the demo for the night and second in viewers.
Most of Fox’s comedies were down from their last originals on Jan. 23. At 8:30 PM, American Dad (1.9/6) was down 14%, The Simpsons (2.7/7) was down 10%, Bob’s Burgers (2.1/5) was down 5%, while Family Guy (3.2/8) was down 14% from its last original on Jan. 16. The Simpsons, Bob’s Burgers and Family Guy all hit season lows, which qualifies as a series low for midseason comedy Bob’s Burgers. With an original Family Guy last night vs. a repeat the last time it aired a first-run episode on Jan. 30, The Cleveland Show (2.4/6) bucked the down trend, up 4%. Fox (2.3/6, 7.4 million) finished second for the night in 18-49. NBC stayed out of contention with Dateline and repeats.
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