AOL will pay $300 million of the pricetag in cash, and the rest in stock. Buying the 5-year-old primarily liberal political news aggregator will be AOL’s biggest acquisition since it split from Time Warner in 2009. Below is a press release (see below) just issued from AOL and The Huffington Post, which has been for sale for some time now since it was launched on May 9, 2005. Over the years HuffPo has taken in various investors so founders Arianna Huffington and her partner, former Time Warner exec Ken Lehrer, don’t get to just pocket the windfall. Arianna will stay on according to the announcement as president and editor-in-chief of the newly formed The Huffington Post Media Group which will integrate all Huffington Post and AOL content.
According to Arianna’s own behind-the-scenes account of the sale, ”my New Year’s resolution for 2011 was to take HuffPost to the next level —
not just incrementally, but exponentially. Now was the time to take leaps… Around the same time, I got an email from Tim Armstrong [AOL Chairman and CEO], saying he had something he wanted to discuss with me, and asking when we could meet. We arranged to have lunch at my home in LA later that week. The day before the lunch, Tim emailed and asked if it would be okay if he brought Artie Minson, AOL’s CFO, with him. The next day, he and Artie arrived, and, before the first course was served, Tim said he wanted to buy The Huffington Post and put all of AOL’s content under a newly formed Huffington Post Media Group, with me as its president and editor-in-chief. There were many more meetings, back-and-forth emails, and phone calls about what our merger would mean for the two companies. Things moved very quickly. A term sheet was produced, due diligence began, and on Super Bowl Sunday the deal was signed. In fact, it was actually was signed at the Super Bowl.”
News aggregators like HuffPo haven’t been as sought after for acquisitions as original content-generating websites in recent years.
And whenever possible buyers for The Huffington Post were discussed in media circles, the sticking point was always seen as HuffPo’s unabashed partisan image. That’s why this deal looks to be very risky for AOL — because of The Huffington Post’s liberal Democrat leanings. Huffington herself is a frequent guest on political shows defending the left whereas AOL content to date has been apolitical and nonpartisan. I can’t imagine this acquisition will sit well with the right-wing whose media rivals to HuffPo probably will begin as soon as Monday lobbying conservatives to cancel their AOL accounts. On the other hand, HuffPo has risk, too. Liberals flocked to The Huffington Post after an initial shake-out period when Arianna was trying to be all things to all political factions — an editorial plan that went by the wayside after just a few months. Despite recent expansions into other areas like entertainment and features, HuffPo’s chief content is political and decidedly left. So if The Huffington Post now moves to the center to grab more neutral ground, the website could lose its loyal base of liberal supporters.
Here’s the announcement:
New York, NY – February 7, 2011 – AOL Inc. [NYSE:AOL] announced today that it has entered into a definitive agreement to acquire The Huffington Post, the influential and rapidly growing news, analysis, and lifestyle website founded in 2005, which now counts nearly 25 million unique monthly visitors*.
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AdvertisementThe transaction will create a premier global, national, local, and hyper-local content group for the digital age – leveraged across online, mobile, tablet, and video platforms. The combination of AOL’s infrastructure and scale with The Huffington Post’s pioneering approach to news and innovative community building among a broad and sophisticated audience will mark a seminal moment in the evolution of digital journalism and online engagement.The new group will have a combined base of 117 million unique visitors a month in the United States and 270 million around the world**. Following the close of this transaction, AOL will accelerate its strategy to deliver a scaled and differentiated array of premium news, analysis, and entertainment produced by thousands of writers, editors, reporters, and videographers around the globe.
As part of the transaction, Arianna Huffington, The Huffington Post’s co-founder and editor-in-chief, will be named president and editor-in-chief of The Huffington Post Media Group, which will include all Huffington Post and AOL content, including Engadget, TechCrunch, Moviefone, MapQuest, Black Voices, PopEater, AOL Music, AOL Latino, AutoBlog, Patch, StyleList, and more.
“The acquisition of The Huffington Post will create a next-generation American media company with global reach that combines content, community, and social experiences for consumers,” said Tim Armstrong, Chairman and CEO of AOL. “Together, our companies will embrace the digital future and become a digital destination that delivers unmatched experiences for both consumers and advertisers.”
Armstrong continued, “Arianna is a singularly passionate and dedicated champion of innovative journalistic engagement, and a master of the art of using new media to illuminate, entertain and enhance the national conversation. Arianna is a remarkable person and she will continue to create remarkable outcomes for the combined company.”
“This is truly a merger of visions and a perfect fit for us,” said Huffington. “The Huffington Post will continue on the same path we have been on for the last six years – though now at light speed – by combining with AOL. Our readers will still be able to come to the Huffington Post at the same URL, and find all the same content they’ve grown to love, plus a lot more – more local, more tech, more entertainment, more finance, and lots more video. We are fusing a legendary and powerful new media brand with a vibrant, innovative news organization, known for its distinctive voice, a highly engaged audience, an expertise in community-building, and a track record for demystifying the news and putting flesh and blood on the data while drawing our audience into the conversation.”
Huffington continued, “By uniting AOL and The Huffington Post, we are creating one of the largest destinations for smart content and community on the Internet. And we intend to keep making it better and better.”
Kenneth Lerer, The Huffington Post’s Co-Founder and Chairman, said, “The Huffington Post team has created a potent brand with the proven track record of knowing how to grow traffic, inform and entertain its readers and build a one-of-a-kind online community. Add that to the powerful scale and resources of AOL and you have the perfect combination for today and the future. Together these two companies will be a premier online content provider. From local citizen reporting through AOL’s Patch, to The Huffington Post’s national reporting on politics, business and culture, consumers will have access to everything they want whenever they want it.”
AOL has agreed to purchase The Huffington Post for $315 million, approximately $300 million of which will be paid in cash funded from cash on hand. The Huffington Post is privately owned by its two cofounders, as well as a group of investors. The proposed transaction is subject to customary closing conditions, including receipt of government approvals. The boards of directors of each company and shareholders of The Huffington Post have approved the transaction. The transaction is expected to close in the late first- or early second-quarter 2011.
The Huffington Post over-indexes on educated, affluent users, reaching the key decision makers in C-suites around the globe. The Huffington Post speaks to this influential audience via a host of prominent voices on its group blog. Among those who have blogged on The Huffington Post are: President Barack Obama, Secretary of State Hillary Clinton, Mayor Michael Bloomberg, Larry Page, Diane Sawyer, Buzz Aldrin, Nora Ephron, Bill Maher, Madeleine Albright, Robert Redford, Katie Couric, Neil Young, Rahm Emanuel, Mia Farrow, Senator Russ Feingold, Senator Al Franken, Ari Emanuel, Harry Shearer, Senator John Kerry, Representative Nancy Pelosi, Madonna, Lawrence Summers, Jamie Lee Curtis, Ryan Reynolds, Craig Newmark, Alec Baldwin, Aaron Sorkin, Natalie Portman, Scarlett Johansson, Russell Simmons, Sean Penn, Bill Gates, Norman Lear, Charlie Rose, Elizabeth Warren, Tavis Smiley, Sheryl Sandberg, George Clooney, and former President Bill Clinton. And the audience speaks back, generating four million comments a month***.
The Huffington Post’s affluent, influential audience, that is growing at a rate of 22 percent (December 2009 vs. December 2010)****, when combined with AOL’s massive scale, video offerings and local expertise, will represent an incredibly desirable demographic for a broad range of advertising partners across the board.
Editor-in-Chief Nikki Finke - tip her here.


redefining aohell, check.
Does this make my still having an AOL account less lame or more lame than ever???
$315 Million?! When did Gerald Levin start running AOL?
I agree, this $315 million is mis-spent. The problem with this purchase isn’t its partisanship. Its perfectly fine to be partisan. AOL can now be known as “American On-Liberal” for all I care, but taking on anything from Arianna Huffington is a BIG MISTAKE. The material isn’t worth that much money. The contributors can easily go to another website like MSNBC or CNN. This acquisition will prove to be worthless to AOL.
This is going to tick off a lot of people who currently visit those sites. I’ve read enough comments on both the Huffington Post and AOL to know that the people who visit them couldn’t be more different. Huffington Post = staunch liberal; AOL = diehard conservative.
What’s next? HotAir buying out DailyKos?
Yeah, but we lefties need to borrow the Gulfstreams so we can get to those photos op at the front.
I like the AOL news pages, and I certainly would never characterize them as diehard conservative. This will be an interesting combination.
Um, what? What sites do you visit? Even the gearhead-centric Autoblog has more liberal commenters than conservative ones. Engadget is probably the worst, but there are plenty others fighting for second place.
AOL has money????
AOL still exists????
Only in the red states.
ripped the biggest one… wouldnt pay 315 pesos…
Say what you want — it’s a better purchase than Murdoch’s $1B Myspace debacle.
Not really… Newscorp bought Myspace for $580M but then made a deal an exclusive advertising deal with Google for $900M (which will likely fall short by $100 according to this Financial Times article.
So even though Newscorp succeeded in running a piece of shit even further into the ground, they’ll still come out okay. Clearly it fell well short of expectations. They should have hung on to DirecTV.
Not to be an elitest ass but what liberals even use AOL?
I use their TV Squad site but that’s about it.
AOL owns about a half dozen blogs that I read regtularly. The Engadget family, autoblog, autoblog green and they are all pretty popular.
…and whenever possible buyers for The Huffington Post were discussed in media circles, the sticking point was always seen as HuffPo’s unabashed partisan image. That’s why this deal looks to be very risky for AOL because of The Huffington Post’s liberal Democrat leanings.
Yawn. Anybody to the left of Michael Savage has “liberal Democrat leanings” these days…
…aaaaaand cue the Sludge Report trolls…
Really, wow, how sad for both of them!
This looks more to me like The Huffington Post bought AOhelL than the other way around.
It is a left leaning blog (and there is nothing wrong with that). Now watch AOL hunt for a right wing pundit site to snap up… Frum, is your phone ringing?
This seems like a crazy amount of money to pay for the content it’s receiving though; just more proof too many of us screwed up not marrying gay governors who struggled to come out of the closet. Sure worked for her.
Byte your tongue.
Michael Huffington, thank God, never got to the governor’s mansion.
But then Arianna used to be a right-winger and under the sway of some bizarre cult prophet named John-Rodger.
It’s not the content they are buying.
It’s the traffic.
And it won’t change because of the sale.
Hmmn? I mean did Deadline Hollywood get bought or not? Happens. AOL is just another company buying blogs from those who sell.
It’s a complete waste of money. Huff Post makes zero profit. Arianna is the ultimate diva her site has always been a big ego trip for her and her alone. She doesn’t even pay her bloggers anything. She’ll pocket the entire amount and AOL will get nothing in return. She has no ads and thus no income. Another idiotic move by AOL. Arianna is a limousine liberal of the worst sort. I’m astonished AOL did this. Her site will never make any money at all. She’s against capitalism unless it enriches her personally.
I’m still trying to figure out how the value of this site was worth that kind of coin. Pretty amazing.
This was a profoundly stupid move by AOL.
That said, congrats to Arianna on a major coup. I’m sure you’ll get your independence back soon enough a la Time Warner.
Hi,
Why the structural overhaul necessity?
What was the point from not taking Time publishing in the spin-out, this looks like the end-point is to finish with what atw was meant to be in part……
They might be liberal, but there’s no chance many of the most successful authored bloggers are going to care to be commanded by Huffington whatsoever.
The strategic logic?
Not April fools?
The demographic has a value, but much of the content is generated from goodwill to A.Huffington, when she goes? Or now contributors see she’s got money off their back? No earn-out? A comment on AOL’s future when there’s been no roll-over of equity into the purchaser?
The price outside a bubble would have to suggest existing profits of about $20m pa. and a belief that AOL’s machine can at lest double that?
Clearly, also a play for Patch’s traction, but over-stretched for the potential of a single hit.
Yours kindly,
Shakir Razak
This is going to piss off the numbskull columnists who provide unpaid content while Arianna counts her money.
If you’re one of the many many writers who labored for nothing to establish the HuffPo brand, and who now get nothing while Arianna walks off with $315m, your head just exploded.
No, it’s simple. Arianna should take $150 million of this bonanza, and divide it up, paying each contributor for each article they’ve written for free since 2005.
She still gets to keep $165 million, and everybody’s happy — very very happy.
Fair’s fair, right?
She’s going to share that money like she’s going to grow a second head. Ha. At some level she thinks she built the whole thing alone.
This is a stupid move. AOL is just going for the audience because they don’t have it right now. The current site/look is almost useless and you might as well go to MSN, Google, Yahoo, Drudge, CNN, FOX News, Alex Jones, CBS, or ABC to get your news. If Arianna Huffington really wanted to take the Huffington Post to the next level, she should have acquired Gannett and named USA Today, the Daily Post. Or better yet, take over a network. I hear that David Letterman needs some new material. The only way I can see this deal happening in real life is the fact that Arianna was drunk at 1.0. A lot of people do stupid things when they are drunk. BTW, Nikki almost always had a dependent ownership of her blogs. Before the mail.com “takeover,” Nikki had bosses over at the Tribune Company which allowed her to start this blog in the first place.
P.S. This comment was posted before this post was linked by Drudge.
I can’t believe AOL still has subscribers—or money for that matter. This guarantees that The Huff and Puff Post will descend into obscurity… or would that be continue to wallow in obscurity?
I like many others didnt even know aol existed. Who cares anyway..
If you dont liek what u read then dont read.. if u dont like website you visit dont visit. Thats the freedom america gives you and dont take it for granted…
Am I the first to point out that Huffington Post doesn’t pay 99% of their bloggers. On top of that their journalists aren’t credible.
Ms. Huff has people like Mike Medavoy and Wesley Clark to her home. You be the judge.
Further proof that there is still a sucker born every minute. hey I worked for Time Warner when AOL was there and if Arianna can wreak havoc on their balance sheet like AOL did to ours, I say that it couldn’t have happened to a nicer group of guys.