
There will be a change at the helm of CW’s drama 90210. Rebecca Sinclair, who took the reins of the show toward the end of its rocky first season and is credited with turning it around, is leaving. The news first broke on TVLine. No replacement for Sinclair has been named yet. While not picked up yet, 90210‘s renewal for next season is considered a sure thing.
Following her stint as co-executive producer on Gilmore Girls, Sinclair was focused for the first time on her own development in the summer of 2008 when she was approached about joining then-new series 90210 as an executive producer under an overall deal with the soap’s producer CBS TV Studios. Under the pact, she was supposed to eventually segue to development, but she instead became showrunner and ran the series for the past two seasons. (Production on Season 3 of the show just wrapped.) I hear CBS TV Studios approached Sinclair with a generous offer for a new deal, but she declined. The reason? For the past season, Sinclair brought her infant daughter to work every day and felt she wanted to spend more time with her at home. But more than anything else, “it was a creative decision,” Sinclair said. “I’m eager to write my own stuff. I’m going to try to write a novel — something I’ve been wanting to do since college — a pilot and a movie. Working on 90210 has been an incredible learning experience, like going to the most intensive school, and I feel I’ve come out ready to create my own show.” Sinclair says the only time she doubted her decision was while directing 90210‘s upcoming third-season finale. “I got to direct an elephant and a giant Indian wedding, and I got to ride an elephant for a day, so I thought: Dear God, I’m going to give that up?”
TV Editor Nellie Andreeva - tip her here.


I don’t care very much for the show or her work, but I will say she did a great job with the “Teddy coming out” storyline. As a gay male I can say it was classy and tastefully done. Her choice of Trevor Donovan to play that character was a home-run, it turned out to be a good choice.
I would love to apply for this job. Does anyone know if they are currently accepting resumes?
They’re planning an American Idol-style open call for the position. Details to be posted at the CW website.
Keep refreshing!
That’s not how it works. They don’t accept resumes. They get scripts from agents. You’d probably know this if you had absolutely any shot at the job.
Ignore c4x, he’s trolling.
I truly believe @C4x you are right!!! I don’t think they have a replacement. A reality show leading up to a new season. Win! Win! Call Mark what’s his name
Had no idea this was still on…
Kudos for CW for keeping something alive.
Well, they’ve kept Smallville alive for 5 seasons, America’s Next Top Model for 10 cycles, Supernatural for 5 seasons and Gossip Girl for 4 seasons.
Smallville is still on?
Why, looky right there. You’re right!
Goodbye Rebecca…Please take Stuart Gillard with you.
Awww. Stuart’s awesome. Sweet, talented…don’t be hating on Stuart.
Haven’t the ratings been driven into the ground under her tenure? Like half of what it was?
Erm no the ratings GREW under her tenure.
Damn, The CW is really going to hold on to 90210 and Gossip Girl?
Both shows have the least amount of viewers on the network.Both shows are dead last in Household demos.While Gossip Girl is #3 in the target Women’s Demo, 90210 is #7 out of 9.And in the Adult 18-34 Demo, Gossip Girl is #6 out of 9, while 90210 is #9.
Now, I can understand renewing Gossip Girl, because even though it doesn’t have a lot of viewers, it does rank high in the demo the CW is focused on.But, 90210 is tanking in every sense of the word.
Cinder-
You aren’t wrong, per se. Other than Hellcats, 90210 & Gossip Girl are the lowest rated series on CW. However, with Life Unexpected cancelled and Smallville concluding after this season, they will have 2 holes to fill. Even IF they decided to have 3 new shows next year, Hellcats would go first. CW aren’t even close to ordering enough pilots to fill that many spots (they usually only do 1-2 new scripted shows for the fall).
So while you are right they are oing bad, the key point is they aren’t doing the WORST.
Also, CW’s business plan is more based on the international syndicated value than it is about the ratings. So veteran shows get more leverage, since they have more episodes to sell. Ratings still MATTER, they just aren’t what they base renewals on.
Yes and no, I have to disagree with both of you on the whole ratings “matter” thing. While they do, The CW is not really compared to the big four networks in terms of ratings. I remember when Gossip Girl first premiered, everyone was sure it would be cancelled due to low ratings. However, the show was (and still is) a huge money maker on iTunes and other pay sites, the latest episode always staying in the top while previous episodes stay on the charts weeks after they aired, despite The CW airing free episodes on their own website. The same with 90210.
So like iamnoahjames, ratings still unfortunately matter, but in The CW’s case (and several other networks), they can make up for their ‘losses’ elsewhere.
Lets give them a shot at college as they enter freshman year at CU. I’d like to see big ass story lines. They can capitalize on the college experience. the show is like crack once you start watching as long as they keep the high drama going and cool it with the comic relief stuff (see The OC season 4 doozy).
These are my requests.
1. Fraternity hazing gone wrong (Dixon)
2. Suicide (Ivy)
3. Date rape victim (Teddie)
4. Protesting animal testing and getting arrested (Silver) See original 90210 and the OC
5. Sleeping with manipulative professor (Annie)
6. Attending community college after getting GED and striking up friendship w/ working class vixen from the Valley who turns her back onto cocaine use (Adrianna)
7. Dealing with female stalker (Liam)
8. Addressing racism stuff and finding swatzika carved somewhere by racist roommate from Sacramento or Central California (Navid)
9. Sorority power struggles (Naomi)
Come on…leaving for personal reasons. She was known as basically maniacal and an ego maniac. She even started directing the episodes she wasn’t giving to her husband and both of them turned in such non-visual garbage that they lost viewers. The show is in the toilet and I seriously doubt anyone at the network made her an offer to stay. I would suggest the “offer” was to quit for family reasons or be fired for incompetence.
I’ve been quite enjoying the show, they did a good job last season of making Annie much more darker and this season, with the exception of the silly Adrianna pop career/ascent to self centered b*tch, its been an enjoyable season, particuarly Teddy’s coming out too and some of Naomi’s stuff. My only advice would be to slow some of the plotlines down. We do seem to burn through stories very quickly.
Slow it down? People don’t watch tv for slowed down plotlines. That was the death of Lost.
I remember when slow plots in teen shows were great. Felicity, Dawson’s Creek, My So Called Life!!! What happened to slow and steady? Now it’s all about flashy pop-centric over sexed trash.
I still like 90210. At least the story, unlike Gossip Girl, which went totally off the map with ridiculous 20 minute story lines, arcs play out over a few episodes. ALSO the music on the show is great – believe it’s still Nic Harcourt (formerly KCRW)
Note to the CW – GET YOUR WEBSITE WORKING RIGHT. I know people supposedly buy GG and 90 on itunes, but these shows would have a MUCH bigger viewership if your online streaming was
-reliable
-did not have literally MORE commercials than actual show footage
-and (maybe the site knows I’m a woman) but the same tampon/facewash adds running on repeat until I leave your site
check it out bro
This is sad news. I hope they find a GOOD replacement.
The show have been top notch for the past 2 seasons! And easily out shines Gossip Girl. Which it also does in ratings.
Easily CWs 2nd best show. (Only VD is better).
Wow. Outshining Gossip Girl. That’s like outrunning Verne Troyer. I think the network might want to aim a little higher and start making shows that can compete with the ratings of the new ones on ABC Family.
In love with Vampire Diaries as well. I thought it would have low ratings just because it seemed a little late to the blood sucking party (True Blood, Twilight) but it’s so glad to hear it’s surviving and not one of CW’s worst. Love their plots and how often the kill recurring cast.
I work at CBS. I don’t know if you’re compensating for you complete and utter lack of talent by insulting powerful talented women or just a sad bitter person, but I know for a fact that Sinclair is not only the highest paid showrunner on the CW (for good reason), but that they made her a generous offer last week because they consider her to be so valuable. 90210 has pulled in the network’s second highest ratings under her hand and will truly be worse off without her. Maybe check your facts next time and avoid looking like a sad bitter little troll with too much time on his hands.
Rebecca, from all of us in the CBS family, you will be sorely missed. We hope to work with you again soon!
Hey “CBS” insider– maybe you should talk to the staff who had to work under her. They only have bad things to say about what a narcissistic, passive-agressive freak show she was. Did you work closely with her? Spend even 20 minutes with her? How about a day in the room? She’s toxic, that one.
hey “yeah right” just curious when you got fired from “90210″? thank goodness for anonymous posts or the bitter fired people would not have a place to vent.
whether or not she is crazy doesn’t really matter. i’d be a fan of hers if she hadn’t single handedly tried to alter 10 years worth of SOMEONE ELSE’S storyline from BH90210 by providing us with updates that made absolutely no sense and changed the plot from the original series. who the hell is she to do that? Like she said, it should be about the new characters, not the old show, so there was no point in rewriting history since young viewers couldn’t care less about the original show anyway.
once she got away from the BH, it was far better than the sachs/judah days. (popstar storyline aside)… and I hope that with the new showrunner, it just gets better. Sometimes they actually have some redeeming material… something I can’t say for Gossip Girl.
I like the show, but the stry lines need to be even more spiced up like…
1. Dixion goes to CU and falls in love with a Professor who is engage
2. Annie doesnt get accepted in theater school and does everything to get her self known
3. Naomi makes her own soroity when the one she pledge for did not accept her
4. Navid doesnt goes to college and focuses on the family company
5. Adrianna becomes a soap opera star on “Edge of Beverly Hills”
6. Ivy becomes depress and ends up leaving beverly hills to get a fresh start
7. Silver Ends the relationship with Navid and finds a new guy
8. Teddy joins the Navy
9. Mr. Matthews and Naomi Sister get married by accident and ends up staying together
10. Harry and Debbie get back together (conclude stry lines but occasaly shows up on Holiday episodes)
plus Liam and Annie relationship is rocked when Laim finds out he has a 3 year old son with a previous girlfriend.
Rebecca’s a great writer and I hope that if she’s leaving she has something good in the works. Looking forward to it!
Look, no one who is highly successful will ever be universally loved, I get that. But as one of the writers on staff this season at 90210, I have to weigh in on some of the unfair comments made on this message board. Our writers room was far from a toxic environment this year. Like every tv writing staff, we had our good days and our bad days, but Rebecca was always professional with us and a strong, passionate leader. It was a tough season for several reasons, not the least of which was the loss of one of our beloved colleagues. But through it all Rebecca held us together, encouraged us to do good work, and make the best tv show we could make. Her unique voice and vision will be missed.
Yeah. She pushed you so hard you made one of the worst shows on television. Congrats.
If you are actually on the writing staff and and an insider why post anonymously. Are you worried you’ll hurt your career by praising someone or are you (more likely) not a writer on the show.
yeah, I hears the writers room in season 3 was less toxic than in seasons 1 and 2.
You did a great job with this season. Thanks for making my tv viewing so enjoyable!
I’ve worked on 90210 for two seasons directly with Rebecca Sinclair and find these negative comments ridiculous. Working with her daily I saw a woman who cared immensely for the characters ( keeping the continuity of story lines, caring what the actors wore, what they have in their lockers, etc…) She always exhibited an energy and excitement for the show and that passion was contagious on set. She was always kind to my team, and appreciative. Obviously women are still considered “narcissist, or bitchy,” in positions of power, which is sad. She did an amazing job maintaining a voice for the show, isn’t that what she was hired to do? Why does that make her ego-driven? I’d prefer my boss to care enough to push me creatively. I can’t imagine what type of person goes online merely to attack someone, or a show for that matter? If you think the show is drivel, then why bother watching or commenting? Go back to watching your epic T.V. shows. Anyone with half a brain would know that Rebecca Sinclair helped save this show. Her enthusiasm and creativity will definitely be missed!