Mike Fleming

Sony Pictures Classics has released a trailer for the Morgan Spurlock-directed documentary POM Wonderful Presents: The Greatest Movie Ever Sold. SPC bought rights just before the film debuted at the 2011 Sundance Film Festival, and it’s about Spurlock’s humorous efforts to get a film financed through sponsorships. Judging by the NASCAR-like formal wear he sported at the premiere party that was covered with sponsor logos, he succeeded.