The newspaper has tried a pay model a couple of times before — who can forget TimesSelect? This time around, it’ll cost you $15 every four weeks for full access to the U.S. website and app. Print subscribers will continue to get access for free. Everyone else gets 20 free views a month before you are asked to become a digital subscriber. Here’s the memo from publisher Arthur “Pinch” Sulzberger Jr sent out today:
Dear New York Times Reader,
Today marks a significant transition for The New York Times as we introduce digital subscriptions. It’s an important step that we hope you will see as an investment in The Times, one that will strengthen our ability to provide high-quality journalism to readers around the world and on any platform. The change will primarily affect those who are heavy consumers of the content on our Web site and on mobile applications.
This change comes in two stages. Today, we are rolling out digital subscriptions to our readers in Canada, which will enable us to fine-tune the customer experience before our global launch. On March 28, we will begin offering digital subscriptions in the U.S. and the rest of the world.
If you are a home delivery subscriber of The New York Times, you will continue to have full and free access to our news, information, opinion and the rest of our rich offerings on your computer, smartphone and tablet. International Herald Tribune subscribers will also receive free access to NYTimes.com.
If you are not a home delivery subscriber, you will have free access up to a defined reading limit. If you exceed that limit, you will be asked to become a digital subscriber.
This is how it will work, and what it means for you:
• On NYTimes.com, you can view 20 articles each month at no charge (including slide shows, videos and other features). After 20 articles, we will ask you to become a digital subscriber, with full access to our site.
• On our smartphone and tablet apps, the Top News section will remain free of charge. For access to all other sections within the apps, we will ask you to become a digital subscriber.
• The Times is offering three digital subscription packages that allow you to choose from a variety of devices (computer, smartphone, tablet). More information about these plans is available at nytimes.com/access.
• Again, all New York Times home delivery subscribers will receive free access to NYTimes.com and to all content on our apps. If you are a home delivery subscriber, go to homedelivery.nytimes.com to sign up for free access.
• Readers who come to Times articles through links from search, blogs and social media like Facebook and Twitter will be able to read those articles, even if they have reached their monthly reading limit. For some search engines, users will have a daily limit of free links to Times articles.
• The home page at NYTimes.com and all section fronts will remain free to browse for all users at all times.
For more information, go to nytimes.com/digitalfaq.
Thank you for reading The New York Times, in all its forms.
Sincerely,
Arthur Sulzberger Jr.
Publisher, The New York Times
Chairman, The New York Times Company


Buh Bye NYT.
Won’t be any more successful than their last pay wall. Two reasons: Too many holes in it–lots of content still free; and more ominously for them, nobody much wants that content any more–under Keller and Pinch the paper has become laughably boring and thin. Only the attitude remains thick. Likely outcome: shareholder revolt, Pinch gone, Keller teaching at CJS, paper sold.
Ugh! You’ve got to be a moonbat liberal to want to give money to the Times. It should just die out with the rest of the moonbat papers like the Boston Globe and the LA Times!
I wish all you Cons would just move to Alaska already.
I wish all of you liberal loons would move to Russia with your fellow communists! The NYT is a biased dying cow!
Checks the polls, dude — we outnumber you. America is center-right. We ain’t going anywhere, pal…we’re just getting stronger.
You move.
Which is why Tea Party types are already complaining about Boehner’s compromising with the Democrats. And you’ve still got no one they’d like who could run against Obama in 2012. Why not try shutting down the government and see how much support you really have?
Hilarious. A couple of recent polls put any generic candidate above The Invisible One in a 2012 match-up. And if you don’t know who I’m talking about, check out some sports blogs –they’re all talking about how he’s working on his brackets…while the Middle East burns and Japan melts. Oh, wait…you can find him in Rio this weekend with the wife.
I’m sick of the argument that any news not parrotting the Fox News network is automatically deemed liberal. MSNBC is liberal, and makes no bones about it; but NPR, NY Times. . .just b/c you don’t like the facts, doesn’t mean you get to scream that they’re partisan.
Aw, who needs the NY Times anyways. I get all my pertinent news from Nikki Finke!
Gray Lady Walking
The Times is my go-to newspaper . . . I ended my print subscription 8 years ago. I access NYTimes via my laptop, iPhone and iPad.
But if they think people are going to pay these crazy prices, they are nuts. The full whack for a yearly subscription is $438 if you want total access for any device.
File this under not gonna happen. They should be targeting $99/year. That is a fair price for paying for what we used to get for free.
It will be interesting how the Times reacts to our reactions.
$15 a month to get the New York Times on my laptop seems reasonable to me. I think the Times is gambling, correctly, that it can do without all the people who will loudly proclaim today that they can do without the Times…and it’s going to make a lot of money from everybody else. $250 or $300 a year for Variety? THAT’S INSANE. 50 cents a day for the Times? Fair enough.
I fully support the $15 per month subscription fee and this is why: the NYT needs to be able to pay its employees, like any business. As we all know, print subscriptions are down drastically. How is the Times Company supposed to keep afloat if we all access their product for FREE? Advertising has NEVER covered the entire overhead cost, not even in print newspaper’s heyday. If someone has another idea of how the NYT can continue to have a budget without charging for their service, go ahead. Pitch it.
As for Deadline, it’s a terrific website but it’s not the same thing as a world-wise news organization.
I meant to type “world-wide”.
You must work for the Times… Be realistic, and you’ll see that in this economy, very few people will pay the Times when they can still get equivalent content from ad-supported sites without a subscription.
Who needs the Times when I can get national and international news directly from the AP? Nobody outside the NY metro cares about local NY news, which is arguably the Times’ largest section of unique content, and the Sunday sections, like the book review? Don’t make me laugh. Not worth it.
Sorry…this response was directed towards Hillary…
they must know what they r doing… they think quality has value
Who wants to bet how quickly this flops just like all their previous attempts? No one is willing to pay for content anymore.
Pinch’s show-opening appearance each night on “Red Eye” provides all the quality content available in the NYT, so I doubt this will result in a river of new revenue for The Old Grey Whore.
The Times is an exceptional newspaper and does reporting not found anywhere else. I have been a subscriber for years and think it’s a true bargain. The real issue is that all this first-hand reporting and investigative journalism is expensive. There are 8 trillion bloggers/tweeters sitting in their underwear pontificating about news events, but somebody actually has to do the real reporting. They have to figure out a way to monetize this and experimenting with making this a paying site is a necessity. BTW, doesn’t DHD have a premium service as well as IMDB, Box Office Mojo, etc. etc?
Hee hee — you probably think it’s patriotic to pay more taxes, too. “Real” reporting? And of course no bias, right? You must be one of the last dumbasses subscribing to that rag. They’re counting on dopes like you to pony up money when they don’t have to…and when everyone else quit paying attention to them.
I only read NYT for Frank Rich & Maureen Dowd. He’s gone so she’s probably not far behind. There’s so much aggregation now that I’m sure plenty of NYT articles can be found outside the paywall. Good luck NYT!