Mike Fleming

Studios are getting more and more enterprising in promoting their films, online and on store shelves. Universal Pictures launched a retail program with Walmart tied to the Illumination Entertainment film Hop that will include Hop-themed Easter baskets and other holiday themed products.

Lionsgate claims to be the first studio to partner with Groupon. The goal is to sell tickets to the Matthew McConaughey-starrer The Lincoln Lawyer as it rolls out Friday. Groupon, which reaches 60 million online consumers, will sell tickets for $6 during a two-day online promotion. Groupon will also distribute a trailer for the film and an interview with McConaughey.

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