Universal Promotes ‘Hop’ Through Walmart, Lionsgate Taps Groupon To Sell ‘The Lincoln Lawyer’

COMMENTS (11)

• Can’t say the HOP promotion is original, but THE LINCOLN LAWYER promo is a terrific idea. Groupon is extremely popular and that is a terrific idea and a way to get sales before the film is even released. But how do those Groupon tickets factor into the box office????

  Comment by Ryan — Wednesday March 16, 2011 @ 8:28am PDT  Reply to this post

  • Just got the groupon for it and now there is a “special $5 discount” so the tix are only $1! Less for $$$ and more for advertising. Pretty smart for Lionsgate.

    Comment by Ryan — Wednesday March 16, 2011 @ 11:17am PDT  Reply to this post

• Seeing previews for Hop-I think it is going to be a successful movie.
  Parents need something to take their youngs ones to to get the family’s minds off of the headlines. The animation looks better then alot out there today. And this is the Easter Bunny!!!!
  2030BTD

  Comment by 2030bettheduck — Wednesday March 16, 2011 @ 8:31am PDT  Reply to this post

• Pairing Wal Mart with HOP seems, well, perfect. (This is not a compliment.)

  Comment by Jay Floyd — Wednesday March 16, 2011 @ 8:48am PDT  Reply to this post

• Who is funding the discount on the tickets?

  Comment by Timmy — Wednesday March 16, 2011 @ 9:26am PDT  Reply to this post

• Seems like a way to make money on people who buy the Groupon and don’t go see the movie because it expires.

  Comment by berealcuse — Wednesday March 16, 2011 @ 9:47am PDT  Reply to this post

  • Actually, no expiration is listed on that one. Just that the promotion is through Fandango, so if your local theater doesn’t use Fandango you may be out of luck. Otherwise there doesn’t seem to be an expiration – you just have to see that particular film. Not a bad deal at all.

    Comment by Jodi — Wednesday March 16, 2011 @ 11:18am PDT  Reply to this post

• “Lincoln Lawyer” is actually really great. If that’s how people end up seeing the thing, so be it. They’ll be entertained.

  Comment by bounder — Wednesday March 16, 2011 @ 11:00am PDT  Reply to this post

• Wow — what a way to devalue your movie. If they are selling tickets on Groupon for $6, that means Groupon keeps $3 and the studio keeps $3…and the exhibitor gets what? Unless Groupon changed their terms for this deal, since they are now in cutthroat competition with Living Social. Still, if even 25% of the moviegoers who buy Groupons would have paid to see the movie anyway, the studio is losing money. Also, if the Groupon is good for any time other than opening weekend, people will save it for another weekend and go see something else, which really hurts the total performance of a movie — to have a weak opening weekend.

  To me, it looks desperate. Like the movie isn’t tracking well and this is a last-ditch effort to get bodies in seats. It would have been a smarter move to sell the tickets at full price, but throw in free popcorn and soda.

  Will be interesting to see how it plays out.

  Comment by WGAmember — Wednesday March 16, 2011 @ 11:05am PDT  Reply to this post

  • Agreed.

    Comment by MovieMogul — Wednesday March 16, 2011 @ 12:17pm PDT  Reply to this post

  • x2 that agreement. Not sure how clever giving away your gross is.

    Comment by jon doe — Wednesday March 16, 2011 @ 4:16pm PDT  Reply to this post