There’s still not a lot of 3D programming on cable or broadcast to satisfy those first buyers of 3D televisions. But IHS Screen Digest says today that the technology is about to find a real foothold among fans of Blu-ray discs. Some 3.2 million homes this year will have the equipment needed to watch Blu-ray discs in 3D. That a 305% increase over last year. The 3D discs can be played on Sony’s PlayStation 3 consoles as well as 3D-enabled Blu-ray players. Hollywood, of course, sees a cash opportunity. Studios will release about 65 titles on 3D Blu-ray this year, IHS says. That total will include 15 from Disney such as Tron, Beauty And The Beast, and The Lion King. As a result, the research firm predicts that US consumers will spend $160.8 million this year on discs that provide 3D images to 3D-enabled TV sets. IHS figures that consumers will buy 5.7 million 3D discs at an average of $28.33 a pop. That contrasts with $28.4 million last year based on 900,000 discs selling for $31.09 apiece. The big reason for the increase is that 3D is catching on with early adopters. IHS adds that 3D discs are catching on in the UK, Germany, and France.


Maybe in foreign countries 3D might be growing but I keep hearing from just about everyone how they dislike 3D because of the glasses. Simply develop the technology without the need of glasses and you will get everybody on board. Also, it seems the results of the studies quoted is a bit skewed in that 3D sets are the only things being made, or 3D compatible. So to say the amount of sets being sold doesn’t take into account the fact that people will buy players and TVs and not use the 3D capability because they do not want to use the glasses.
I’m sorry, 3D is nothing more than a gimmick.
An expensive, annoying, headache-inducing gimmick.
No. Not at all.
Is it as “effective” as it is on the big screen?
The studios LOVE pushing 3-D — higher ticket prices being the main reason.
I don’t see 3-D ever being anything more than a gimmick. It’ll become a standard in all HDTVs eventually just because the prices will come down, but that alone doesn’t mean anyone is going to care about using it on a daily basis.
Okay this story is not exactly a proper story. One and only reason that 3d blue ray sales are high, is that most 3d blue ray movies are bundled with the 2d version as well. in fact, with tron legacy i didn’t see an option to buy the blue ray in 2d by itself.
if you are going to report on the electronics sector, look at the numbers that show ridiculously small penetration of 3d television sets in the marketplace. those numbers show the ue growth of 3d and it is not pretty.
I see a few posts on here about 3D being a Gimmick and I have to respectfully disagree.
Most people get hung up on the idea that 3D is only for movies and entertainment. 3D is much more beyond the entertainment world.
The Medical industry is heavy into 3D. You can even check out 3D body scan via Google.
There is also 3D printing. That technology is going to be around for a very long time to come. They have already begun the process of printing body parts. This is just the beginning for the technology.
Along with body parts, they are printing out engines for planes, flutes that play… the sky is the limit to what you can print on a 3D printer.
3D Ultrasounds…. very cool.
3D gaming is already becoming a huge industry.
They are making huge leaps in technology to either standardize 3D or get rid of the glasses altogether. The technology gears are moving for 3D.
This is only beginning. Its not your Grandma’s 3D any more.
As far as being a Gimmick… there is way too much money and time invested from many different industries (not just entertainment) for this to fall to the way side anytime soon.
Just my opinion, and I try not to get caught up in just one aspect of 3D.
Cheers
You do realize that “consumers” are not printing out body parts, right? Tablet computers have been popular in the medical industry for at least 6-7 years now, and tablets just got popular with “consumers” in the last year.
The price of buying a 3-d tv, then a 3-d device disk playing device, and then a $28-$30 disc to play 1 movie means that 3-d is far from catching on with “consumers”
I bought a Blu Ray player but I don’t buy the discs. It was my cheapest and simplest option for playing MKV files and other non-broadcast formats for which I’d otherwise have to hook up my computer.
And as for 3D — my interest and curiosity lasted until I saw a demo. The demo was very effective, the quality impressive. But it left me with no interest in taking it any further.
I like 3D in the theaters, and I like it on my home TV. I think the home experience is just as good as in the theaters. I don’t mind wearing the glasses, especially since glasses-free 3D has severe limitations. 3D may be a gimmick, but no more than stereophonic sound or wide screen is a gimmick. I do suspect that the figures are skewed, since I don’t see many 3D Blu-Ray films released, and 3D doesn’t seem to be the frenzy it was a year ago. Perhaps when Pixar, Dreamworks and James Cameron release their films (excluding special promotions) sales will pick up.
And then again, this discussion is moot without the industry creating some great content to utilize 3D.
All the fancy toys and over the top marketing still doesn’t hide the stink of, hate to say it, bad movies.
I just watched tron legacy for the first time, I rented a redbox disk and all I can say is thank god I didn’t rent the blueray saving me some money, and thank god I didn’t pay full ticket price for that thing.
Who the hell green lighted THAT script???
Technology has to HELP the story not make up for a poor story.
As they say, Disney has “$400 Million reasons why” they made the movie (and I’m glad they did)!
I cannot believe that anyone who watched a 3D video, where a fish swam out from the TV so far that you could touch it, would not consider 3D as the eighth wonder of the world. I also had a chance to watch several 3D clips of the Olympics on a demo video at Costco and it was beyond words how fantastic it was. I have a 67” Samson DLP with a checkerboard 3D format and purchased a Panasonic player that converts 3D Blue Ray to checkerboard. After $200 for glasses, I was soon watching all the REAL Blue Ray 3D videos I could get my hands on. As far as the glasses are concerned, if you buy a good pair that fits over your own glasses and you turn down the lights, watching 3D is no different than watching 2D with a pair of standard glasses.
I only hope I live long enough to see all the programs on cable TV in 3D. It’s a shame that the only way you can now watch real 3D, without a player, is to watch specials cannels on a satellite system. I might add that the units inside the new TVs that convert 2D to 3D are a big joke. If don’t believe me, ask for a demo at Best Buy and then compare it to the same video in Real 3D Blue Ray. I hope that someday they can convert 2D to real 3D, but I doubt it.
I agree with the above comment. If you’ve seen what the real home 3D can do, you wouldn’t be dismissing it. I own the panasonic VT25 and let me tell you its absolutely , jaw dropping amazing. Sitting at home, with the recliner up, surround sound blaring, and a holographic like image in front of you is the most immersive viewing experience I’ve ever had.
And believe it or not, its a superior picture than a theater.
3D used to be gimmicky, in the days of red/blue glasses. Now, it’s in full HD full color and it’s very effective. With the proper setup there is no nausea or dizziness whatsoever. My home theatre setup is 3D and I love it. I can watch for hours a day and not have any issues. My LG TV produces a wonderful picture and the passive glasses are light, cheap, and you can’t even tell you’re wearing them. Lack of content is the only downside, albeit a big one. From the looks of it there will be a lot more content available towards the end of 11 and into 2012, once the content library is build up a little more to justify it, I think it really will catch on. Aside from new content being released, prices are dropping on 3D home setups to increase 3D adoption. I think it’s great and I hope it really catches on big. The huge jump will be glassess free – let’s just hope the format stays the same (side by side, etc) so all our content is usable with the parallax/glasses free technology
gimmick? I don’t think so, get a LG 65″ w/passive glasses and you will be blown away looking at Avatar 3D.
When I saw Avatar in 3D for the first time I was BLOWN AWAY. I guess a lot of people get headaches but I for one do not have that issue and love the immersion factor of 3D. It may not be real life, but it is as close as we have ever been.
I have always been one to wait until technology matures so I get the most bang for my buck so I have not even considered a 3D setup and have paid at the theater. I guess in the back of my mind I feel like I am helping make better movies in the future by paying premiuim prices for the cool ones.
I went to best buy last night and found a optoma gt750 projector open box special for a little over $500, including one pair of glasses. All I can say is OMG! My living room wall is now a theater, the 3D looks just as good as it does in the theater. My only complaints are black levels are grey and it is not bright during the day but watchable.
Over all I am very happy and plan on using my 3D blu-ray player for Blu-Ray discs and vudu 3D purchases. Vudu looks like they offer about 20 3D titles to own for under $20. I am going to look tonight, I am excited to be one of the 1st people ain my neighborhood streaming 3d content.
big smile.
I believe that some people will never like 3D. I just hope that there are enough people who want it that it will continue. It’s past being a gimmick, but whether it’s worth the studios continuing to dump enough money into it to keep it going, we’ll have to see. Certainly, not all movies should be made in 3D. I think the home experience is superior to the theater experience for 3D. The thing that could kill it at this point are movies being released in 3D trying to capitalize on the extra revenue. These usually bomb. The studios need to be careful what they make in 3D. 3D will not save a film.