
Cartoon Network’s VP original series Rob Swartz is leaving the cable network after a three-year stint to return to his alternative series roots, this time as a producer. His last day is today. At CN, Swarz led the development and current teams and oversaw development and current programming for all of CN’s original animated, live-action and alternative series, including Adventure Time, Regular Show, Mad, Ben 10: Ultimate Alien, Generator Rex, Young Justice, Hole in the Wall, Dude What Would Happen, and Destroy Build Destroy. He joined CN from Syfy, where as VP alternative programming he developed and launched Destination Truth and was responsible for overseeing the successful Ghost Hunters franchise. Here is an internal memo from CN chief content officer Rob Sorcher announcing Swartz’s departure:
Rob Swartz has decided to pursue a career track producing alternative format series, as a producer. I am very grateful to Rob for his 3 years of service here, wish him only the very best on this new venture, and hope to continue our relationship with him as an independent producer.
Nick Weidenfeld and Tramm Wigzell will now report directly to me, each of them continuing to run their Comedy and Action groups respectively (while Nick also continues with his Adult Swim duties, reporting into Mike Lazzo). Curtis Lelash will supervise comedy animation development for kids and all current animated series productions, reporting to Nick inside the comedy group. Rafael Garcia will continue to supervise alternative formats reporting to me.
Rob’s last day in the office will be this Friday, so please join us in thanking him for all of his many contributions across a diverse array of programming types both new and established, and wishing him well!
TV Editor Nellie Andreeva - tip her here.


They should’ve made Tower Prep a huge hit.
From the above press release:
“Nick Weidenfeld also continues with his Adult Swim duties, reporting into Mike Lazzo.”
What part of Mike Lazzo does he report into?
Wait.
I’m pretty sure I don’t want to know.
one of the nicest guys in the world. good luck rob!
I hope to meet him at Napte. The GLORYTOYS are here!!!
Rob is a great guy and did a lot of great work at Cartoon. Their loss. Best of luck to him in the future — Looking forward to what he does next.
He can always go to work at Fox News. Their programming is very similar to the Cartoon Network. In fact, I can hardly tell them apart.
Adventure Time and Regular Show are two of the greatest toons of all time. Just genius.
But can’t we have a new comedy on CN that isn’t “random”?
Long time coming. Too many people around town either had a bad experience with Rob or didn’t want to take their ideas/properties to CN cause of Rob.
Is there a more micro managing exec in the business? Good luck two-face
Please…Swartz was a disaster at CN. Their high-forays into live-action scripted? Unmitigated disaster. Remember, at one point CN was challenging Nick for kids ratings dominance. Now, they’re an also-ran. He really had no idea who his audience was or how to program to them.
You can’t lay the blame for those on Swartz. He followed the order of his boss, Rob Sorcher. The one-hour direction (idiotic for a 24/7 kids network that survives on repeatable programming) was all Sorcher. The decision to get out of cartoony comedy (and then back in and then back out and now back in…) is all Sorcher. The reality decision. The targeting “cool 14 year old boys” for a kids network. All decisions made by Sorcher. Swartz was probably in over his head since he had not done kids programming before, but Sorcher is the one to blame for the 3 year downward spiral. And he paid Swartz back by pushing him under the bus. Sad.
I’m so mad at CN for canceling Symbionic Titan mid story arc, without even a voiceover explaining what happened. I started watching that just to keep my daughter company company but got completely hooked by Brian Posehn.
But, this year, Symbionic Titan was the only CN show my 8-year-old daughter really wanted to watch. She used to love Clone Wars, but it went downhill and de-emphasized the girl characters, and she gave up on it.
ROB IS A GREAT GUY…
The issue is that Rob & Rob (Sorcher) seemed to hate kids TV and wanted to craft CARTOON into a kids/primetime (live-action) hybrid…. When you pitch at Cartoon they go on and on about how “we aren’t doing kids shows, and don’t want kids writers…” The problem with this thinking is that CN IS a kids network, and by not listening to experts in that arena of television they’ve run CN into the ground while learning on the fly. The notion that there has been some “magic” going on in primetime over the last 10 years that needed to be captured at CN is both short-sighted and arrogant. Dis Channel and Nick continue to get their highest numbers ever because the people who work there understand the rules of kids TV and love it. CN needs to learn that lesson soon before another Rob there is looking for a new job soon. Please go back to PrimeTime if you hate kids TV so much.
SB
Whew were to start? Mean, lying, two faced, bully, cheap, outright vicious * and I was one of the few he actually liked.
So why is he being fired now? Because the new “Looney Tunes Show” is an unmitigated and costly disaster? Is he taking the blame?
Young Justice is a great show. Best show on Cartoon Network for me. I hope Cartoon Network doesn’t cancel it like they did with Symbiotic Titan.
Rob was one the biggest non-talent suits in this town. CN has suffered under his “leadership” and many great ideas and producers have stayed away. He sucks the energy and creative process out of any situation. This can only be a great day for CN.