UPDATE, 2 PM: An investor group led by Carl Icahn made a leading bid of $310.6M for Blockbuster today in U.S Bankruptcy Court in New York, topping a $307.1M bid by Dish Network, Bloomberg is reporting. Icahn attended the auction but did not say what he’d do with the movie-rental chain if he acquired it, though the bidders were a mix of liquidators and companies who want to keep Blockbuster a going concern, like SK Telecom. The South Korea company has bid $284.5M, which it said is better than other offers because it covers more costs and liabilities. A sale-approval hearing is set for Thursday.
PREVIOUS, 8:23 AM: Dish Network has made the highest bid for Blockbuster ahead of an auction today for the bankrupt movie-rental chain, Bloomberg reports. A lawyer involved in the proceedings said a group led by Carl Icahn made the second-highest bid. More as the story develops.


That would be a good match and give DISH a link more customers as the DVD/online rental world shifts.
Can anyone explain to me WHY Dish Network would want to buy Blockbuster? Seems like a bad investment that will probably send our monthly bills halfway to the moon
Brand equity?
in philadelphia it’s worth fifty bucks…
This is THE sports watch of the 80′s.
It makes sense to me why Dish would want to buy Blockbuster. I think suits call it vertical integration. Dish distributes product via satellite and Blockbuster distributes via DVD and/or video.
The Blockbuster brand is permanently tarnished with a reputation for bad service, poor selection and inconvenience. Any company that acquires Blockbuster will permanently tarnish its reputation and stock price will fall. It happened with Blockbuster when it considered buying defunct Circuit City and it will happen to the company that buys Blockbuster. So abort, Dish! Abort!
Dish is a bottom feeder, I am sure this was just a break-up or brand acquisition move (probably both). Ergen is known for his financial plays as he bid on XM debt before Liberty came into the fold. This whole process is just a play on remaining asset worth, not a going concern effort as Redbox/Netflix have already eaten the lunch of BBI due to prior poor management (they are just like AOL’s fall from grace…arrogance up and down the company). Agree the name brand is so far damaged (myself included) that it offers zero equity value, perhaps negative equity value.
it would be stupid to create a new brand name, liquidate physical stores and start all over with the marketing though. people know the blockbuster name, they know they can go rent a movie at the store if they want. all they need is a new angle, where you pay monthly like I do for unlimited in store/online/streaming. it’s not THAT hard. they already have the streaming done for android phones and other blu-ray devices, just not for certin computers and iphones so they don’t need new technology. They need to just expand what they do and get the news out there that they CAN compete with Netflix if only to scare them a little.
we’ll see who buys it after Thursday and we’ll know more. if I have to wait a week or so to get a new release blu ray b/c we only have online stuff I’m gonna be disappointed.