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For the first full week since ABC’s April 14 cancellation of soaps All My Children and One Life To Live, the latter, which had been the stronger performer of the two, showed big ratings gains. OLTL was the third most watched daytime drama with 2.762 million viewers, ahead of ABC’s General Hospital, which the network opted to keep, AMC and NBC’s Days of Our Lives, which also has been renewed for next season. Compared to last week, OLTL was up by 263,000 viewers and vs. the same week last year, it was up by a whopping 507,000 viewers. For comparison, with the exception of AMC, which was up by 53,000, all other dramas were down year-to-year. OLTL was also No.3 in the key Women 18-49 demographic with 690,000 viewers, ahead of Days, The Bold & the Beautiful and AMC. OLTL was the only soap to post growth both vs. last week (+22,000) and last year (+62,000 viewers). AMC was down in both categories. Second thoughts, ABC?
TV Editor Nellie Andreeva - tip her here.
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Not that surprised. As the World Turns also experienced healthy ratings after cancellation notice. (The Talk still is lower than ATWT.) Unfortunately for fans, this is a short-term programming attempt at the cutting costs. In the end dramas have a far more steady, loyal audience versus the cheaper programs the networks are putting on. We’ll see.
No, that’s not true. ATWT did not see a significant ratings increase that OLTL has throughout the year. OLTL’s ratings rise is organic and had been growing prior to the cancellation notice. The data are available.
Most soap critics consider OLTL to have the best consistent writing. The fact is that OLTL’s ratings will only continue to rise because the show is very well written and acted.
May will probably see the ratings increase higher with the return of Roger Howarth, a fan favorite. Howarth’s return has been in the work for months.
What many people on Deadline don’t realize is that OLTL has the smallest budget of all ABC soaps but also consistently comes in UNDER budget. Get it? OLTL is profitable for ABC. Moreover, because OLTL costs less than General Hospital to produce, it will be MORE profitable than GH.
The numbers don’t lie. Review the ratings and you’ll see that OLTL’s were trending higher prior to the cancellation.
Canceling OLTL was a blunder. If ABC had invested more and smarter PR into the show, the show’s ratings would have been higher.
It’s mind boggling that smart readers of Deadline.com can’t step back and wonder why ABC left Brian Frons in charge of ABC Daytime for nearly decade while ratings declined. NBC canned Silverman after two season of mismanaging NBC primetime. Why is it so hard to believe that a smarter executive couldn’t have done a better job than Frons?
Sony and NBC should buy One Life to Live. Sony knows how to syndicate its soaps, the Young & the Restless and Days of Our Lives, internationally. NBC could use the ratings boost that 2.7 million viewers could bring to its weak daytime line up. Bringing a smart executive producer like One Life to Live’s Frank Valentini on to Sony’s payroll would be great hire. He knows how to deliver a creative, well produced, written, and acted program under budget.
I agree with gusto! I don’t think that CBS has a clue about what is going on in the “real” world for us “little” people who support these programs.
In case they don’t know all of us are working three times as hard to pay for these lousy programs and enjoy the comfort and familiarity of the daily “soaps”. It has become a tradition passed on from one generation to the next.
I am watching OLTL and AMC same as my mother and grandmother before me. But, now we have an added pleasure of having access to Soap Net to watch them later that evening after a day of two jobs, children and all the other duties we have, in the real world.
Those so called “reality” (and that has to be a moronic)shows are a waste of time and strictly for those raised on one shocking, happy moment to the next–or one high to the next.
Most of us want entertainment, stories that capture imagination but keep us grounded in some human reality.
I hope Sony does pick up these shows it will be another reason not to watch CBS–except for Y&R.
Good luck CBS, I think you can hear the bell ringing, right?
but ATWT didnt star the boss’s wife.
Both should be canceled. I am 53 and been watching these shows for yrs. No ending to a plot. Continues on until bordem. Poor writters that need to drag lie and deceptions. I have seen ridiculous to impossible. Reality TV at least has an end to a storyline near. Childrens ages double etc. Not reality. Even today truths are not being found. I feel this way about Days of our lives too. They will find other work.
It’s Insane. If you people don’t like it. Don’t watch it. I am so upset especially since oltl has exploded into the best it’s ever been. yes I have been watching abc for years and I am to the point of boycotting abc They are idiots for doing this. I hope they regret it. And Soap net buys oltl, and amc. who knows.
Why? I love this show. I dvr it everyday while at work and watch it every night with my 14 year old daughter. We love this show. We love the characters. The storylines are great!!!!!! I rarely put on ABC – except for OLTL.
I am a retired woman who has watched soaps off and on since I was a teenager, I have watched One Life for years, either taped when I was still working and now when I am home, but I watch each episode.Now you are going to replace it with another talk show, what do we need now, we have more shows who tell us how to cook, how to do a better job with our lives, children, job, etc. I don’t want to be told how to do something, I like to escape my problems, not have them examined by some so called expert. Who are you kidding about all of this, who do you think is home during the day to watch these shows, if you had asked us we would have told you.
WEll SAid!!!
What does ABC do now?
This now gives them the perfect excuse to cancel GH too. Idiots.
If they cancel GH after I have watched this soap since 1963, they can kiss my but. love all the people that play their part so well.
They might as well have have soaps on a seasonal basis and have OLTL and GH share timelots, six months each…
It is beyond shameful ABC canned OLTL. It is the cheapest to produce and market, and is always below budget.
It, honestly, is the most profitable soap on the air, period.
DenverDean may be right. That said, OLTL has consistently delivered for several months now, and for weeks in a row it has been competitive with and even besting General Hospital, long the favored show on ABC. It’s too bad that Brian Frons and his minions at ABC Daytime and Soapnet have sought to undermine OLTL’s success for so long. It is grievously underpromoted (for instance, Erika Slezak, its star of 40 years and a six-time Emmy winner, was featured on Wednesday’s episode celebrating her four decades on the show. ABC did not air a SINGLE PROMO for the episode. Meanwhile, it has shoved down viewers’ throats ad after ad for a similar episode of General Hospital focusing on Tony Geary’s Luke). And yet the numbers show it is performing pretty well. Makes one wonder how much better it might do if it was treated the same way GH is treated, or the way CBS treats its daytime lineup, often promoting its shows during primetime.
What I’m curious to know is why know one is reporting the rumor that one of the shows reported to take the place of the two axed soaps is supposedly a product of Brian Frons’s personal production company. Maybe I’m naive, but if this is true, how can a Daytime president go about lining his own pockets at the expense of a daytime institution such as OLTL which is owned in full by ABC and is STILL profitable (despite what the conventional wisdom would have us believe)? If true, Brian Frons is selling and buying his own product. Meanwhile, NYC loses its last soap opera.
If there is any truth to that rumor that Frons is cancelling a show to replace it with a show from his own production company then that should definitely be investigated and reported on.
It’s not Brian Frons’s own production company; it’s that Frons is in charge of unit that creates new daytime-like shows, such as the shit shows replacing the soaps. It’s is in his best interest that the new shows get picked up so that he looks like he is creating good product. He is perversely incentivized, but it is with Disney’s blessing. Again, that OLTL, which comes in under budget and is such a great show, has been canceled is a tragedy.
Do you honestly think that Disney would let that happen? Think about it. It would be like Paul Lee (Head of ABC) producing a show and picking it over something else.
Remember this is The Walt Disney not some two bit garage run company. Sometimes people let that emotions for a show or a genera like soaps get away from them.
Exactly. Frons may be incompetent but he’s not a crook.
You are naive if you think that Disney WOULD NOT let this happen.
Or like Les Moonves (Head of CBS) cancelling a show and then putting his wife in the replacement show.
I understand. He didn’t cancel the show himself. Someone who worked for him did. You’re right, these networks are run in a much more sophisticated way. There is no nepotism, cronyism, etc. in corporate America.
Thank you Nellie for continuing to report on this story. Keep up the good work. Perhaps this will get the attention of not only ABC but another network or cable channel looking to add a solid hour of entertainment with a loyal fan base that will follow it. The mainstream media needs to focus the spotlight on what a tremendous blunder ABC and Mr. Frons have made. When he justified the cancellations of these iconic shows, he stated research and ratings were the culprits. Well, it doesn’t take a rocket scientist to recognize that a year to year increase of over a half a million viewers is significant, especially in light of how ABC has grossly underpromoted OLTL and how fragmented the audience is today. At a time when Regis and Oprah are both leaving the ABC landscape, one would think that ABC would want to maintain stability with the rest of its schedule. Instead Frons and crew plan to shake it to its core by cancelling two programs that have aired for over 40 years and replacing them with two utterly unoriginal reality shows. It is a terribly shortsighted move that will likely have profound consequences on ABC’s daytime schedule for years to come.
We want to Keep all of our Soaps…AMC,OLTL and GH
I want them to stay on tv right where they are I am not & will never watch the CHEW. When the show comes on my TV will be turned off or the station will be changed. I am a loyal soap fan always & forever. If they are or should I say WHEN they are picked up by another network I will watch them there!!!!!!!!!!!!!!!!!
OLTL the best soap on ABC GH is a misogynistic mess the writing of the storylines are horrid and favored with the same boring leads also the editing sucks.
GH is a misogynistic mess….NO KIDDING! Couldn’t agree more. Starting with the glamourization of a rape into a “soul mate romance”, to the “women” doing as the thug gangsters in their lives tell them what to do. Let’s not forget that all those that are supposed to represent the “good”, such as the police force, are bumbling idiots, and the criminals are heros. Steve Burton is great to look at, but beyond that…the show is truly a sexist nightmare.:(
I love that OLTL grew and am happy that All My Children did also. AMC has a lot of competition in their time slot from other soaps that One Life To Live doesn’t. ABC should rethink its decision on BOTH shows!
OLTL is well written but horribly acted. GH is well acted but horribly written. You can always replace writers more easily than talent. Talent is what the audience sees and grows attached to, hence keeping GH. It’s just simply a “bigger”, more exciting show. It has enough “it” factor where it could be airing in prime time. No surprise they kept it over OLTL. As it should be.
shane kills jack did gigi dead
jack the one is dead is you
And Nellie, PLEASE NOTE- OLTL gets NOT ONE DROP of press from ABC. Erika Slezak’s 40th anniversary episode was a prime example. This has been going on for YEARS. AMC and GH have been cross promoted with prime time series, ect…
If you watch this show you will see the vitality that it has, it has an energy that the other shows simply do not.
What a way to go, OLTL. Nice work Frank Valentini, Ron Carlivati and his writing team, and to the wonderful cast and crew of the LAST NYC soap.
I agree with many of the comments. Yes, OLTL is the best acted ( even the young actors give decent performances ) , best produced, and the best written show on daytime. This soap is incredibly addictive , fun , and sexy . The producers & writers of OLTL are constantly taking creative risks that actually pay-off . Also, they treat older actresses on that program with the utmost respect-giving them very juicy storylines that help drive the show.
Everyone heard Vanessa Marcil was coming back to General Hospital. Everyone knows when James Franco comes back to General Hospital.Tony Geary’s character gets an intervention they tell us it’s coming. ABC beats their promo chests for these “events”. Erika Slezak has a 40th anniversary episode tour-de force but ABC does not give it any promotion what a shock. One Life to Live gives it all every day with NO BUDGET. Thank you Frank Valantini for giving us great soap opera. Are you watching Sony/NBC, buy ONE LIFE TO LIVE.
I would LOVE for NBC to pick up OLTL. Of course I’d also love to see DAYS get some decent writers, LOL.
Get rid of general hospital instead
This was clearly a short sighted move on the part of ABC. There are a great many viewers who will be tuning out once One Life to Live is gone. It had been experiencing a ratings climb and managed to have performers and stories that would appeal to a multitude of ages. Do they really think female viewers will be riveted to Mario Battali every day instead? The proliferation of reality and talk shows is forcing many of us to head to pay television for our scripted programming. I am shuddering at the idea of “The Revolution.” ABC really has no idea who is watching daytime. It appears their ‘studies’ were engineered to prove the point they decided in advance to prove.
As a New Yorker AND a soap fan, I am appalled at the decision to cancel OLTL. I am even MORE appalled at the decision to replace ANY daytime show with something involving Mario Batali. I am speechless that ABC/Disney would want to get into bed with someone who stole money from his employees, and is now under the scrutiny of a class action suit as a result. BOO, ABC! BOO, Disney!
Why can’t people just let this die already? It has all been explained. even Oprah has weighed in with the hard facts..People are not watching.. 2.7 million viewers doesn’t cut it Y&R gets almost double that amount and even those numbers don’t really work when compared to what it cost to produce such shows. All these attacks against Brian Frons are baseless. What about the hack writing of both AMC and OLTL? Is no one willing to call a sapde and spade? David K and Donna S not only were responsible for GL being cancelled–they were hired immediately for AMC practically a week later and, like with GL are resonsible for AMC’s demise as well. Interestinly, Brian Frons is taking all the blame instead of them–or Rob C. OLTL’s former production assistant turned head “writer”. The writing on Daytime TV is the culprit in this issue. Soaps have not changed or evolved with the rest of the world and no one cares..
So, you blame the writers of AMC for killing Guiding Light but don’t bother questioning the fact BRIAN FRONS hired them?
You also have your facts wrong. David K. came to AMC from As the World Turns, which he helped to kill after killing Guiding Light.
Think about that. Why did Brian Frons hire someone who oversaw the death of two soaps? Wouldn’t it have been a better executive decision to hire a writer who didn’t oversee the death of two soaps in a year’s time?!!
Why did Brian Frons continue to employ the executive producer of All My Children who consistently brings the show in OVER budget?
Why did Brian Frons hire his buddy Chuck Pratt, David K.’s predecessor, who’s writing destroyed characters and angered fans? Eventually, Frons had to fire Pratt.
You’re also missing the point of Nellie’s article:
OLTL’s viewership GREW by 500K viewers year to date while most other soaps, including Y&R, have lost viewers. Moreover, OLTL tied General Hospital in the key demo.
You talk about Y&R’s ratings but refuse to look at why Y&R’s ratings are so much stronger. Could it be that the executives at Sony, which produces Y&R, are just that much better than ABC’s?
The fact is that if OLTL’s ratings and demos continue to rise, they will be better than GH’s ratings and demos. Because OLTL is under budget and costs less to produce than GH it will be more profitable than GH.
This is why people are questioning OLTL’s cancellation. It makes no sense.
Bravo Sarah! It’s people like Buck who just don’t get it. No other form of entertainment is ever going to get the loyal viewership that these soaps will. Come on! AMC and OLTL have been on the air for the past 42 years plus and most of us have followed them since their inception. This is more about an American institution that is on the verge of being wiped off the map due to corporate greed and incompetence.
Buck, you’ll have to ask yourself why are Telenovellas doing so well and thriving…because people want to be invested in a show. People are clamoring for good storytelling and these soaps have it in spades.
And Buck’s viewership numbers that he states…well, I contend that these numbers are probably a lot higher. You can’t just go by Nielsen because not every household has a Nielsen box. And Nielsen does not monitor all of the viewers who watch on You Tube and other online mediums.
“No other form of entertainment is ever going to get the loyal viewership that these soaps will. Come on! AMC and OLTL have been on the air for the past 42 years plus and most of us have followed them since their inception”
When are people like you going to get off your soapbox? One thing you fail to mention in your post is most of these soap shows few at the high of their popularity when there where only three television channels, no internet, and nearly all of the female demographic where stay at home moms.The world has changed, women have more options, in life and on the boob tube.You and like many of the posters on this article are the last of a dying breed of women who enjoy soaps.The facts are the facts, people are not watching them.A small boost in ratings after the annoucemnet of a shows cancellation doesn’t mean anything, as people always show up for things that they know are going away.As for Telenovelas , they aren’t successful because “people want to be invested in a show”.That’s the biggest croc of bull I’ve heard in years.Telenovelas are some of most poorly produced, poorly acted, poorly written shows on televisions.Telenovelas are successful because unlike soaps, Telenovelas have predetermined duration, so they aren’t around for decades like soaps.Throw in the facts that people in latin america have fewer option than in America and it is obvious to anyone with half a brain as to why telenovelas are still successful compare to soaps.
As for internet viewership, no television executive cares.Internet viewership doesn’t pay the actors and crews for these shows, and the not every household has a Nielsen box is inconsequential.Nielsen has more than one way of counting viewership.With all that said, Buck made one point that is the most important of all, the viewship of these soaps don’t justify the cost.Even if the replacement shows get lower viewership, if the cost is one third of what the soaps was it replace, it still can be a financial success for a network.Television is a business, not a right.No matter how much soaps fans bitch and moan, the cancel soaps aren’t coming back after their cancellation date.Enjoy them while they last.
redmenace-
Where are you getting your (mis)information? TV execs care a GREAT DEAL about internet viewers, as they are a captive audience for their advertisers!!! That is why vendors like Clorox, Toyota, Juvederm, Progresso, etc…advertise on sites like ABC.com. If it was not profitable, it would not happen.
Maybe I exaggerated a little with the tv executive don’t care.What I should have said was they don’t care as much because they don’t get nearly as much money from internet advertisement as they do from television.
Hell YAh!!!!!! you said it, I just read the article about OLTL, and somewhere in that article it mentions that GH won’t be affected and will continue to be 1 of 4 soaps, this article goes to list OLTL as 1 of those 4 but mentions that it is NBC’s. I think fans would like to know if there is any truth to this, (i know i do).
I love GH…. but OLTL is without a doubt the best soap on TV. It makes me sick knowing it’s been cancelled…. ESPECIALLY now that Roger Howarth is coming back !!! How could TPTB not realize the enormous mistake they’re making ?!?! I will not only NEVER watch anything that replaces the ABC soaps I’ll never watch ABC again. I’m sorry to see AMC go also, I have been watching all 3 of these for 34 years… since I was 13 years old. But I’m willing to sacrifice AMC (it never recovered after Megan McTavish destroyed it) to save OLTL !!
There truly is more to this story, & Frons’ hubris & misogyny is no small part of it.
This is an interesting article and even more interesting post. OLTL has been organically growing in viewers/ratings for some time now even before it got canceled. I wonder if Deadline Hollywood could investigate whether Frons production company did produce one of the replacement shows. That might explain why you would cancel a show with a very loyal fan base; with increasing ratings; that comes in under budget; and that brings in a profit to ABC.
Anyone at Deadline Hollywood up for investigating this allegation?
If so, thanks in advance!
I’ve been a fan of OLTL for over 30 years and unfortunately the cancellation is not a surprise in coming. I feel that there is enough blame to go around from every segment – the writing is not consistant (how many times can one become intergrated?! plus the botched up the anniversary episodes with Andrea Evans), the marketing is nonexistant, and some of the recent casting is god awful. Also, let’s be clear that the ONLY reason that Roger Howarth is coming back is because it’s short term and he felt he owed it to OLTL.
Roger Howarth is coming back to OLTL because it’s a job. He went to L.A. for pilot season and didn’t land a pilot. OLTL is a gig. OLTL executives have been trying to get Howarth to return since Howarth lost his gig at As the World Turns when it was canceled. Howarth wanted too much money.
I don’t think that anyone should say that General Hospital should have been canceled in place of One Life to Live. Both shows are viable. All My Children would have been in a stronger position had Brian Frons not hired David Kriezman, who was headwriter of two soaps when they were canceled!
Moreover, unlike the Sony shows, the Young & the Restless and the Days, and the Bold and the Beautiful, the ABC shows were never aggressively marketed internationally. The additional revenues from international sales that ABC neglected to achieve is money left on the table. Do you think someone at ABC Studios, which produces ABC’s primetime fair, would skip international syndication rights???
Come on! When is the last time you saw a primetime executive mismanage a portfolio as bad as Frons and been allowed to mangle ABC Daytime?
ABC Daytime is a content producer. It has had 3 soaps on the air for over 40 years each. It makes little sense that the network never successfully achieved the same success in syndicating its content like Sony has with its soaps.
Wow so many points of view. First off let’s cut to the chase on these Frons rumors. Let’s set the record straight – he does NOT have a production company with show sin the works. He’s got The Chew (not his), The Revolution (definitely not his) and The View 2 which belongs to Barbara Walters and is never discussed by media. Yes, he was the “hit man” but do not forget that he was executing the orders which came down from those above. A monotheistic society tends to gravitate toward needing one person to blame for most situations.
Insofar as OLTL, it has consistently been the best daytime offering for a decade. This is Agnes Nixon’s crowning achievement. When blaming writers for the demise of ABC Daytime, let’s not forget that the writers have been micromanaged by Disney for years. They have not been afforded an opportunity to execute their craft in a creative, free spirited environment. The contention that it is the writers falls short when one looks at the Tony Geary performance yesterday. This show is what soap opera is all about at every level as evidenced by the incredible dialog and performances.
One of the reasons soaps have diminished is due to recommendations by media ad buyers. Perhaps corporate advertisers need to take a serious look at the motivation of ad buyers’ recommendations. It seems to me the sister company of a company hired to dismantle a soap opera has a vested interest in discouraging ad buys of a soap. In my world, that’s called a conflict of interest. In other worlds it’s an antitrust violation. Bottom line? We have many dots to connect and the final picture which emerges may be very different from the facts presented.
You’re overlooking the fact that OLTL’s viewership is still pathetically low. I wish it could return to its glory days, but it doesn’t have the fans it once did. They deserted the show over the years except for a small number. The ones who remain are not enough to sustain things. The show would need maybe a million 18-49 viewers, not under 700,000, to be considered a respectable performer. Likewise, it would need at least 3.5 million overall viewers. A ratings rise from a low number to another still-low number won’t help.
PLEASE don’t take OLTL off the air!!! I’ve been watching it “forever” and identify with all the characters. I can’t imagine my afternoons (and evenings) without my “family”! PLEASE, PLEASE, PLEASE keep it on the air.
OLTL has always been the red-headed step child of ABC Daytime. They haven’t gotten SIDS covers till just recently; they hardly get promoted; and none of their creativity ever gets rewarded except by the fans. And we all know the ratings system is badly skewed, and for Frons to use this ONE flawed method in measuring ratings is completely irresponsible and incompetent. So because it’s so flawed and EVERYONE in the industry knows it, I call this a poor excuse to cancel these wonderful soaps! You’ll never find another form of the arts as you do in these soaps. These people work their a$$es off to put on a great show day after day and I want to see them have long and rewarding careers. At least the fans appreciate them because empty suits at these big corporations will NEVER!
Thanks Nellie for a great piece!
I love OLTL, I am so unhappy of it being canceled! The actors are better than ever! The new cast of the Ford brothers has made one good story line. The young actors on the show are fantastic. I love all the originals too! They are ageless and amazing actors! I really hope ABC changes their minds. I have not watched abc lately. I am to mad at their decision. Soaps are generations of enjoyment. I escape from reality watching for yrs. I think reality crap has killed anything good out there. It’s not going to last forever. The reality crap is mostly fake. It makes me sick to see it take over like it has. It’s amazing how good t.v. has gone to the crapper!
You are on crack. OLTL is horribly acted? Erika Slezak has won 4 (at least, can’t remember) Emmy awards. Susan Haskell, Emmy. Gina Tognoni, Emmy. Hillary B. Smith, Emmy. Roger Howarth, coming back-Emmy. Current cast includes Ted King, Bob Woods, Kassie DePaiva, Florencia Lozano, Jerry VerDorn, Robin Strasser, Michael Easton, Terri Conn, Tuc Watkins and Trevor St.John. The acting is superb. I mean, superb. Not every actor is fantastic, but that’s the case on ANY show. I am simply stunned that of ALL the things to say, THAT’S where you went. Come on. Seriously.
Agreeing with you …. AND editing info. a bit…
To the good. Erika has actually won SIX (almost one for each personality!!), Susan H. has won two, and don’t forget that Bob Woods won for Lead Actor (in I forget which year). Kim Zimmer has also won (I think) three awards. Jerry VerDorn has won 1 or 2. Both of theirs for work on the equally wonderful (and shouldn’t-have-been-cancelled) “Guiding Light”. Past OLTL performers who have won – Judith Light (2) and Al Freeman, Jr. I THINK that’s all of them. Who said OLTL is horribly acted?? Apparently they’re not watching. Sad for them.
FYI, Erika Slezak has won SIX Emmys. As Serial Drama put it, everyone knew that there would be a tour-de-force performance by a six-time Emmy winner on an ABC soap last week (Luke’s intervention). Except that there wasn’t just ONE!