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Vacuum maker Hoover is pulling all advertising from ABC following the network’s decision last week to cancel daytime dramas All My Children and One Life to Live. Additionally, the company is spearheading a campaign to rally fans in their efforts to save the two soaps. Here is a letter from Hoover’s VP marketing Brian Kirkendall posted on the company’s Facebook page this afternoon:
I want you to know from me personally that we hear you loud and clear. My wife and mother are both passionate viewers of All My Children and One Life to Live, as are many of my colleagues here at Hoover. We were and are as disappointed with this news as you are.
In fact, we will discontinue our advertising with ABC this Friday, 4/22. We’re making every attempt to pull our spots from these programs sooner.
Because we feel that’s not enough, we also want to help get your voice heard with ABC. So, we’ve set up a special email address, SaveTheSoaps@Hoover.com, to help pull together the mass emotional outpouring of support for our beloved ABC soaps and get it to our contacts at ABC. Please, send your emails to us at SaveTheSoaps@Hoover.com, and we’ll get every, single last one of them to ABC.
We’re 150% committed to doing what matters most to you – so if there’s anything else we can do to help or you have any ideas, please email this address, and we will respond to you personally.
Thank you for standing up for what matters to you! We need more of that in this world.
Brian Kirkendall
Vice President of Marketing
Hoover
TV Editor Nellie Andreeva - tip her here.
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Thank you Hoover for support the Daytime Soap fans.There are way to many talk shows now on T.V. that no one watches.
OLTL and AMC are great soaps.
I do buy Hoover products. I am very proud of Hoover pulling there advertisement. Then can always put there advertisements on a different station that does support Soaps. Like NBC that has my favorite Days. But I do love watching OLTL and AMC.
I am 33 and I have a Hoover!! I love AMC because it takes me away to a different reality! I do NOT want anymore reality BS I hate TMZ and quite frankly I do not care about other peoples real life drama.. I have enough of my own!! So koudos to Hoover for taking a stand and if you disagree then this IS NOT the place for you!
Kudos to Hoover…
Now this is the way to run a business, bring in consumers, & show that consumers matter….Unlike the idiots at Disney/ABC.. Brian Frons, Anne Sweeney of Disney/ABC have spit in the face of their comsumers for years..and now it’s time for payback.
I applaud Hoover for taking a stand with it’s consumers…My family has been Hoover customers for years and now so will many others… Not only do they sell a quailty product, but they are classy, quality company..
I’m behind Hoover 1000%… I would love to see other companies show the we the consumer matters and follow Hoover in pulling the plug on ABC daytime, ABC primetime, & Disney..
I agree ABC used to be my favorite channgel but after this it will
be easy to block them. CBS is quickly becoming the best network to
watch again with show like Bluebloods & Hawaii 5 O. Maybe they listen to their viewer and provide quality & still have 2 soaps.
Here’s to your loosing channel.
It is not so much a changing of the times as it is the cost of presenting content which is written, produced, acted, costumed, edited, directed – versus total slapped together crap. They will say that it’s because the soaps have fallen out of favor, and maybe to some extent they have; and yes they do typically skew older. But as with all things searching for audiences these days, there are fewer eyeballs as the pie is niched and niched, while changing ad models now allow only for routine profit instead of the obscene money of days gone by. Nobody makes $20 million a movie anymore either.
I applaud this. Will it do any good as far as saving the shows? I wish, but probably not. But I will tell you one thing it has done. Hoover has captured my attention. I do need a vacuum at this moment and was considering a Dyson because of the hype behind that brand, but now, I am going purchase a Hoover. Once a company wins my loyalty, they have me. BTW, I am in the desired 18-49 women demo.
Thank you, Hoover! We love our soaps and appreciate you helping us save our soaps! We American women (and men) will remember this!
Thank you Hoover for standing up for us soap fans that the executives ignore. We hope this leads the charge of more advertisers. THANK YOU!!!
How nice of Hoover. Nice that they care so much about fictional residents in a fictional town. Too bad they didn’t care that much when they closed up shop in North Canton, Ohio and moved out of state, then out of the country costing hundreds of residents their REAL jobs and economic misery to the towns financial bottom line with the loss of a huge tax base. Maybe people should boycott Hoover because of the REAL effect it had on REAL people in a REAL town.
HA HA HA HA HA HA! That’s hilarious. I used to live in North Canton in the ’90s, and it was a craphole even then. Yay, Hoover, for making the smart move and getting away!
I am truly sorry for what happened in your town. I’ve been laid off 5 times in 6 years so I completely understand.
That being said, it’s true that “Pine Valley” and “Llanview” are fictional towns. But, the actors, crew, writers, and the MANY MORE people who work behind the scenes are REAL PEOPLE who will be losing their jobs because of this. Also think of the trickle-down effect. Look at the soap magazines such as “Soap Opera Weekly” and “Soap Opera Digest” who obviously rely on the soaps for their content. If all the soaps go away, so do those magazines. What about THOSE people? The trickle-down effect goes on and one. These are two MAJOR shows that employ MANY people. It’s sad.
There is more to it than just the ‘connection’ that fans feel towards these shows, but that connection is also very real. Those shows are our ‘escape’ for that hour a day. Depending on what is happening in our own lives, we can watch what is happening to our favorite characters and either live vicariously through them when things are going well, or decide that maybe our own problems aren’t QUITE so bad when things are going bad for them. It’s an on-going story that we become invested in. I have laughed and cried with these characters. We feel that we know them because they are in our living rooms every day. True, we know in our mind that it’s not real, but we looking forward to seeing them. It’s not right that ABC just pulled the plug as they did. It’s a slap in the face for fans who have faithfully watched for 20-30-40 years!
I couldn’t have said it better myself. Thank you and Thank you Hoover! The ABC soaps have so many fans, there are no fans like soap fans.
Maybe if Brian Kirkendall’s wife or mother had worked at the North Canton, Ohio factory then he would have taken up the cause of fighting for U.S. factory jobs. I guess keeping a handful of soap actors employed is more important to TTI of Hong Kong, the owner of Hoover, than keeping hundreds of their own employees working at their own manufacturing plantes here in the States.
The motives of Hoover are irrelevant. organized fans can use the reaction/perception of support to go after Procter and Gamble/other big advertisers.
So hopefully with less ads that’ll mean they get canceled faster!!!
THANKS HOOVER!
Another man afraid of soap opera’s.. I think ABC needs to be fair,, if they cancel the soaps , they should also cancel all sporting events , fair is fair. Because I guarantee you if my soaps are off ABC,, that channel will not be on in my house again. So my male demographic won’t be watching it, and that IS a promise I can keep.
Sorry to post again, but, I have to add this….I don’t see how they can get an accurate demographic with this now being a digital planet. How does anyone know how many people own dvrs? Watch soapnet, use iphones, ibooks, laptops, etc etc. I don’t think there is any way to accurately get a count. My analogy is no one really knows how big the internet is. Perhaps this isn’t the best comparison. I just think it’s pretty impossible to have things like the neilson ratings be accurate these days.
Advertising revenue is based on the number of viewers who watch the commercials. DVR are known for skipping the ads so they don’t count for much. Nielsen ratings are used to set advertising rates, not to say exactly how many people in total watch a show. If the people who use DVR had to watch the ads, they would count. The viewer who watches the show live, while it airs, is still the most important and might always be. They are much more likely to watch the ads.
Thank you, Hoover, for standing with the fans. We love our soaps, and the awesome people on them. Let’s hope that there is really power with the people!! These soaps have been a part of y life for 33 years. It is quality programming…not like the reality xxxx that the networks are constantly shoving down our throats.
It’s thrilling to know that someone is listening to us when ABC clearly is not. A mistake was made and hopefully enough sponsors will support the fans to prove this to ABC. http://www.tinyurl.com/soapsonOWN SAVE OUR SOAPS!
If other advertizers take the stanze that Hoover has taken, maybe ABC will get the message that people want these shows to stay on the air…If not, I hope they are picked up by another network and continue on..Viewers that watch the soaps, are not going to tune in to some reality, game show, or other crap show that they replace the soaps with…FYI….You are going to lose alot of viewers and alot of Advertizers…Just sayin…
One great American institution trying to save another, I love this country.
I don’t watch ABC soaps, but I have watched NBC soaps for years yet the news that ABC actually decided to cancel the soaps really upset me. I am 35, not an old fogie and been watchin my soap since back in my Kindergarten days. I cannot even begin to imagine life without my show. So sad.
Really guys, come on. .. don’t you see that this is just a great PR move by Hoover? They aren’t that passionate about the soaps. If they were, they would agree to sponsor entire episodes. . . .
A sucker born every minute???…..Sounds like with soap fans, more than one born every minute.
Bravo Hoover!
so what,,, So they are getting some advertising out of this,, again, SO WHAT, at least they have listened and they are doing something to help, if only sending our emails on.. Because when I tried to send one through ABC.com,, it was nothing but errors,, hmmm imagine that, I could not get an email through or post. Yea I bet it was an error, NOT. So Kudos Hoover. WTG
Thanks Hoover! Now if the rest will follow! ABC should be ashamed of themselves! Just like in movie Christmas Vacation, when the boss was giving jelly of the month instead of bonuses, that’s a lousy way to save a buck! Cutting out our soaps! Scrooges! Hoover rocks!
Hey ABC, if you wanted to cancel their soaps, you should have done what CBS did with Guiding Light — fire all the writing talent that made it so amazing for 30 years (1965-1995), destroy decades-long family storylines, shoot on digital cameras that make the production look like something made on a flip cam and lit with the halogen lamps from a dorm room, and replace everything that they used to spend money on (music rights, real locations, etc.) with the cheapest possible imitations.
That way, by the time you want to cancel it, the fans will have started hating it so much that they’ll just let it go.
Sad how nobody cares about making things great anymore, just about making them cheap and excessively profitable. This is what destroyed the newspaper industry (long before the Internet, when management consultants came in and told owners that they could go from 10% profit to 35% just by getting rid of all the reporters).
Why is a basic profit for a good product not enough? How many more $10 million bonuses does Disney need to fund this year?
If your a fan of the soaps or not, It is nice to be heard. Yes it could be a publicity stunt, but Either way, they are pulling their ads! That means something. Now if only the other companies pull a similar stunt, then maybe tv will be restored!
This is awesome. Big props to Hoover. I gotta repost this. Thanks for the heads up!
That’s awesome. Soaps need to live on. Hell, we need more of ‘em. I want to see ACTORS during the day, not a new talk or reality show.
Been buying Hoover products since the 60s, and now with their decision to pull their advertising on ABC, I’ll continue to buy Hoover!
That’s about what ABC did…put in trash writers writing the worst storylines, then throwing us a tidbit with Lorraine Broderick coming back as head writer and Roger Howarth returning (most likely as the REAL Todd!) only to wrap up all the loose ends before our screens go dark forever
Thank you Hoover for taking a PRO-viewer stand. Hoover will certainly be at the top of my list when I purchase a new cleaner this year.