Mike Fleming

Hollywood’s track record for turning video and computer games into movies is spotty. Top titles like Halo and Bioshock got halted along the way, and many of the hottest games don’t even get set up for films because game designers won’t sell them. But Paramount Pictures found a smart way to tap into the gaming audience for its JJ Abrams-directed alien film Super 8. Every geek on earth last night was playing the Valve game Portal 2, and the studio inserted this interactive trailer to the film. I’m told that the execution was nothing to brag about. It wasn’t really interactive and you you couldn’t jump or move around that freely. But transferring the action to vidgame graphics, putting gamers inside the train car that crashes and unleashes the alien, and getting that crowd excited about the film was certainly thinking outside the box. Here’s the trailer as gamers saw it: