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The Cameron-Pace Group, announced today at the start of the National Association of Broadcasters confab in Las Vegas, “seeks to accelerate worldwide growth of 3D across all entertainment platforms including features, episodic and live television, sports, advertising and consumer products.” The company, run by co-chairman James Cameron and longtime collaborator Vince Pace, will offer next-generation camera systems, services and creative tools to the entire entertainment industry, not just film. “Our goal is to banish all the perceived and actual barriers to entry that are currently holding back producers, studios and networks from embracing their 3D future,” Cameron said. “We are dedicated to building a global brand that is synonymous with high-quality 3D and spans multiple channels, from features to episodic television, and changes the boundaries of what is understood to be 3D material.”
Cameron and Pace developed under Pace’s company PACE the Fusion 3D system, which was used for the 3D in such films as Avatar, Tron: Legacy and U2: 3D. PACE has begun the formal rebranding process, and its operation under the Cameron-Pace Group banner is effective immediately. CPG will be headquartered in Burbank, Calif., the current home to PACE.
CPG already is working on film projects that include Pirates of the Caribbean: On Stranger Tides, Transformers: Dark of the Moon, The Three Musketeers,The Invention of Hugo Cabret, Life of Pi and 47 Ronin.
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Dear James Cameron,
Please stop trying to force 3D down our throats. I get it, and you are very skilled at using it, but I am pretty sure that in the 18 months since Avatar was released, you have realized that most other directors are not as skilled as you are, and consumers are tired of paying more money to support the 3D infrastructure you want to implement.
The goal of our industry should be making the costs LOWER, not higher. Films cost far too much to make and market, and ultimately, the industry is going to topple under the weight of these massive budgets. Just because your movies rarely fail to make their money back doesn’t mean everyone else can say the same.
Be proud of the fact that you do something very few others can accomplish, but stop trying to make the rest of the industry go “all in”.
don’t argue the 3D – argue the insane 48 to 60 fps notion.
Not forcing it down my throat. Where do you live, N. Korea?
Wonderful story. I fully support the 3D movement. Just wish that other filmmakers stop resisting & embrace the format. Haters need to learn how to use the camera system and quit complaining. Come on grandpas & grandmas. This is the way of the future.
Adapt or go get a job at the piggly wiggly.
doesn’t naming yourself captain awesome kind of border on the self-indulgent side, James?
Not really since it isn’t him.
3D is going to fail again (like so many times before). People don’t want it.
When are they finally going to accept that and leave it alone?
3d sucks. period. the brain can’t figure out the frame rate.
Was’nt it last year some time that Mr. Cameron was irritated about the shitty quality of 3-D for an upcoming movie? If he intend’s to raise the bar let’s hope it work’s out that way for ALL platform’s.
Anyone who wears glasses and has been to see a 3D movie knows that wearing 3D glasses over your glasses is both uncomfortable and awkward. Try as they might to make a pair of 3D glasses that work well for the many near and far sighted people out there it just hasn’t happened yet.
It’s also expensive in both shooting and post production. I see naturally in 3d now so why pay extra to see it in the movies half ass? Isn’t it about the story and not the gimmick?
i hate 3d. it’s a shame, a damn shame.
What I think is a shame is that for the last 50 years the consensus among film producers was that there was no place for the black and white format in cinematography any more.
Amen! All serious films should be done in Black and White. Period.
What’s 3D? I’d like to learn more about this revolutionary format everyone is talking about! PS – I live in North Korea.
I only want better movies. 3D is an expensive gimmick and/or 60 fps is not necessary.
Having produced games and 3D immersions and ads spots for military and corporate clients, I appreciate what Pace/Cameron are trying to do.
Hi guys we also hear in 3D and have done so all our lives, I am building technology that will allow this to be delivered for films and TV as well.
Shaun Sanford from Microsoft must be creaming his pants right now.