This morning NBC executives finally had something to celebrate: great fast national numbers for the rerun of The Voice premiere. Its 2.1/5 rating in 18-49 bested everything in the 9-11 PM slot except for Fox’s American Idol-powered lineup. TV reporters immediately trumpeted the good news for the ratings-challenged NBC — all but the website TheWrap which sent out a news alert with the subject line: “BREAKING: ‘The Voice’ Loses Nearly Half its Audience After Big Debut! NBC’s Singing Show Crumbles Against ‘Idol’.”
The alert linked to a ratings story that pummelled The Voice for its ”decline”. It turned out that network execs don’t read the website and found out about the inaccurate story from emails. Even NBC’s network rival CBS was sympathetic. “One of my competitors is owed a correction this morning,” tweeted CBS PR honcho Chris Ender. NBC reps contacted TheWrap demanding it right its ratings wrong. But the writer only tweaked it slightly at first before finally radically reworking it. ”I truly think they don’t know what a repeat is. That is the only explanation,” snarked The Daily Beast‘s Kate Aurthur. Most surprising for NBC brass were the many outraged emails they received from showbiz journalists. ”They came to our defense,” an NBC insider marveled, “and you don’t see that happen very often.” Add this to all the other stuff that TheWrap gets wrong, and you start to understand why Hollywood calls the website TheCrap.


It really was a very misleading article even after the tweaking.
I can’t believe Jeff Zucker accidentally gave NBC its biggest hit in years. And the show is getting positive word of mouth from viewers.
I was truly shocked that the email had gone out, i didn’t realize it was a repeat, i even posted on their website how wrong they were — the whole article was incorrect — first obviously it was a repeat, secondly, it did go head to head with idol until the 9-9:30 half hour. It is unbelievable to me that they would not correct this immediately because it is such wrong information.
It’s about time NBC gets some props for a hit! It’s obvious that the folks at The Crap were busy taking a crap and didn’t watch the premiere of The Voice or the episode that followed on Wednesday or they’d know it was a repeat. What kind of clowns are running that website.
Well i thought it was not a repeat until the next day, i had dvr’d it. And I only noticed a second airing on my guide, but I mean who airs the same episode two nights IN A ROW. But the wrap should know better and should have corrected it immediately. They just lost points in my book.
I think The Crap posts such stories deliberately to get some traffic with people going to read a false story when other media sites report it as so.
NBC has been in the deep so long that’s it’s really nice to see a light shining there. They have really deserved accolades for this new show and with the positive word of mouth, i hope viewers will continue to tune in next week. The ratings race is more fun with NBC in the mix.
LOL I like how they’re pretending it was just a little thing that got fixed. No, the entire context of your article changed when they finally fixed it, it wasn’t like they misspelled someone’s name. The place is a joke.
Prediction: “The Voice” will fade rapidly.
Probably not that far-fetched of a prediction. It’s essentially a derivative talent show made up of pieces of American Idol and primarily The X Factor.
Not if the first show was any indication. you have four judges who are real pros and very current and you have voices that instantly are several tiers above anything on American Idol. I think they’re on to something if only watch blake shelton become a star. so far, so good and the wrap was like a bitchy ‘friend’ who made an uneducated remark. the kind we have to correct if we know the details, not a legit industry paper.
it just didn’t make any sense which is why i think it hit a nerve. it should have been deleted. it had no merit nor information. it was just plain stupid.
I think that NBC has a major hit on it’s hand just based on the positive feedback from those who watched it.
Trying saying the headline 5 times fast.
Coming to the defense of NBC? This isn’t f*cking Libya. Just because one website that less than .1% of America has heard of decries a goddamn talent show isn’t a “Wrong” it’s called trolling.
Let us shed a few tears while CeeLo sings us out.
Geez, what a dilemma this had to have been for DHD. Rip Wrap to defend NBC, or stay quiet and allow NBC to take some shots from someone else, for once, even if the facts were wrong and came from the Wrap.
And in the end, helping NBC correct the record and ripping the Wrap won out.
Don’t worry, I imagine there will be some excuse to shred NBC again in the next day or so.
We watched via NBC Ondemand on our provider, the other night. I’m with everyone on this it’s good and was interesting to see the contestant fighting for a coach vs. a judge process. It was a welcoming format. Good luck NBC, let’s not repeat history like screwing up the finale. Referring to “Last Comic Standing” the final episode never aired but story broke who the winner was. Was completely wrong and since then have changed direction from living in a house to choose the competition format itself.
Hello, trying again to post my reply to this, which you previously deleted or opted not to post, for whatever reason.
Hi, this is Tim at TheWrap, who made the mistake. The error is entirely mine. I wanted to note, though, that I updated the article within minutes of the mistake to correct it, and continued to update over the next hour to make it as fair as possible and to be as transparent as possible about the error, including adding an editor’s note and posting two responses in the comments, owning up. My point: NBC didn’t have to demand anything, and didn’t demand anything, so your headline is inaccurate. When can we expect it to be corrected?