UPDATE 2 PM: The final numbers for last night are in, and Parenthood went up a tenth to a 2.1 in 18-49, so The Good Wife finished third in the 10 PM hour among 18-49. Also going up a tenth were NCIS, The Biggest Loser, the Dancing with the Stars result show and the premiere of Jamie Oliver’s Food Revolution.
PREVIOUS: OK, I give up rationalizing the ratings performance of CBS’ The Good Wife. What was one of the show’s strongest episodes last night, packed with drama and featuring several name guest stars — America Ferrera, Fred Thompson, Ana Gasteyer and Hugo Chavez (if you’ve seen the episode, you’ll get it) – did a 2.0/5 in adults 18-49 (10.9 million total viewers), flat with last week in 18-49 and tied with NBC’s Parenthood for second place in the 10 PM hour. It finished behind ABC’s rookie Body of Proof (2.5/7, 11.2 million), which is making a case for renewal, up a tenth (4%) in the demo from last week. Parenthood also was up a tenth (5%) from last week, so The Good Wife, which has been building for months to last night’s election episode, was the only 10 PM show not to get a boost in the demo (it was up in viewers by 100,000). CBS (3.0/8, 15.2 million) still won the night with solid performances from NCIS (3.8/12, 19.2 million), even with last week in the demo, and NCIS: LA (3.3/9, 15.3 million), down 6%.
ABC’s Jamie Oliver’s Food Revolution (1.4/4, 5.3 million) was off to a slow start for its second season, down 36% in the demo from its series premiere last spring and on par and even slightly lower than what No Ordinary Family was doing in the 8 PM slot. In total viewers, it was the show’s second-most-watched telecast, but the series’ first season aired on Friday. The Dancing With the Stars result show (3.0/8, 15.5 million) was down 6% from last week. NBC’s The Biggest Loser (2.6/7) was down 7% from last week.
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