The makers of the hit toon franchise Ice Age have another winner on their hands, and Brazilian director Carlos Saldanha a tribute to his home town’s natural beauty and upbeat lifestyle. Twentieth Century Fox numbers show its newest 3D animation feature Rio flew into the international marketplace with a total estimated box office cume of $55M from 11,612 screens in 72 countries. The 6,654 3D screens (or 57% of screens) contributed 71% of the total opening weekend box office. Opening outside of school holidays almost everywhere, Rio — about a domesticated Macaw from Brazil living in Minnesota who can’t fly but travels overseas — took the #1 ranking in nearly every market, with several openings that were the biggest in their markets to date this year. Fox International co-presidents Paul Hanneman and Tomas Jegeus commented: “This is a fantastic start for a new franchise. With consistently stellar reviews and excellent word-of-mouth around the world –- as well as no significant family competition ahead — we are well established to take advantage of the school holidays which begin in the coming weeks.” (UK and Australia holidays begin this week).
Rio will open next weekend in 19 additional markets including France, Belgium and Italy, and on April 15 in the US. When Rio began to hit overseas and showed tremendous strength, it swamped Universal’s Hop overseas. So this is shaping up as a worldwide battle between the two kid films for the Easter holidays. Last weekend, Hop got off to a $7M start day and date in 26 foreign territories. This weekend, Hop grossed an estimated $5.9M in 32 territories for a total $15.1M. Pic still has 27 territories to open. Rio‘s world premiere took place in Rio De Janeiro on March 22. That same day, Fox and Rovio launched the much-hyped “Angry Birds Rio” app. The toon also made Super Bowl commercial history when the 30-second Rio commercial became the first ever to air with an embedded code. That code directed them to a special level and to a Rio sweepstakes.
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Just saw it and, like the Ice Age series, it is not in the same creative level of the Pixar films. Having said that, it has stunningly beautiful visuals, top noch animation, extremely likable characters, lots of funny moments and HEART. A must see for kids and fans of animation alike.
Just saw it this weekend in Portugal, they had a special weekend showing on the local Fox distributor cinemas (it premieres in April 14th here) and I can say it’s a great movie. Great animation, lots of laughs and for me vastly superior to any Ice Age movies. A new franchise is born, congrats Blue Sky…my kid is a huge fan now. Well worth the money spent seeing it…why can’t most live action Hollywood movies be as good these days?
This film has an insane marketing behind it. So I’m not surprised it paid off. All these big movie stars, they had to make a lot of cash. Frankly I’m sick of these animated, talking animals well except for Ratatouille, which I really loved.
Rio is nice but no cigar. Top draw animation but a below par script and not nearly enough humor. Too many scenes come over as plain awkward, embarrassing even. Jesse Eisenberg’s voicing irritates. The film shows just how far ahead Pixar is. The show featured trailers for Kung Fu Panda 2 and Cars 2, both of which had me grinning. I cracked the occasional smile at Rio. Also, I saw the 2D version and there is nothing there that made me wish I’d paid extra for the 3D – unless you’re into the usual gimmickry of flying and dodging stuff, in which case you’ll have a ball.
$55 million is a huge sum ? doesn’t sound that big to me
This thing is gonna have a HUGE opening weekend. The Angry Birds marketing crossover was a stroke of genius– half the kids I’ve talked to think Rio is basically “Angry Birds: The Movie” and are pumped to see it for that very reason.
Maybe parents should do some pre-viewing explaining because afterwards there are going to be many Angry Kids around. Best get the candy and/or shotguns ready.
Bunny, Robots, Ice Age, and now Rio! This is just a drop in the ocean for Blue Sky. They show so much promise I can’t wait to see their next film and Rio hasn’t even opened in the movies yet!!! Wish animation didn’t take so long but the wait is worth every second of their films!
I don’t think I’ve ever seen someone gush so much about Blue Sky, the most vanilla animation studio ever.
Can you have a franchise with one movie after one week of release?
The trailer for Rio made me cry: by the number cliched tripe with no style. Sad.
By far, the best animation movie of the year. Hilarious Characters. Beautiful Music. Beautiful colors and animation. It almost has a classic Disney quality, with Pixar style animation, except it’s a Fox/Blue Sky film. Go figure. Chalk one up for Fox. 10+++
Rio is marvilhous,magnific, congratulacions.
I’m going to this movie right know this is going to be fun