Sony Pictures Worldwide Acquisitions picked up U.S. rights to Attack the Block, the Joe Cornish-directed Midnight Feature Audience Award winner from SXSW. The film will be released by Screen Gems. It’s basically Super 8 in an urban London setting, as a gang of tough inner-city kids battle a bunch of invading aliens.
Said Screen Gems president Clint Culpepper: “Steve Bersch screened this film for me and I fell completely in love with it. The film is, at once, charming, scary, funny, hip, clever and completely hits its mark. I hope this is the beginning of a long relationship with these incredibly talented filmmakers.”
Here’s a trailer:






I’m looking forward to every other distributor scratching their heads and making excuses when this blows up stateside.
I agree, that trailer was dreadful.
Wait, you’re saying the exact opposite of what the first commenter said. Is it Opposite Day? Then – your opinion is solid!
Can’t wait to see this!
Kudos to Joe Cornish. There’s a few great independent movies being made in the UK at the moment.
I’m stoked on this film. But will Screen Gems dub or subtitle it? There is a great deal of very close to impenetrable London street slang here. GIve it two or three years and there’ll be a Hollywood remake heading the other way, minus the charm, humor and originality, of course, but with a way bugger budget and the latest ‘fresh young faces’. Anyone seen Jaden Smith’s schedule?
Apparently, someone hasn’t been paying attention to the box office numbers of English films that have been released in America.Take for example every Guy Ritchie film, besides Sherlock Holmes, or every Simon Pegg/Nick Frost film and you will know what the numbers are going to look like for Attack the Block.
You’re right that Brit imports aren’t typically huge moneymakers in theaters, and “Attack” will probably not be another “Four Weddings” at any stretch. However, these imports develop sizable followings that buy and rebuy the films on home video, in addition to nerd merchandise. I doubt Screen Gems went out on much of a limb acquiring “Attack The Block”, and I’m sure they’ll get their money’s worth.
Actually…
Beyond from UK arthouse fare over the years from Mike Leigh, Derek Jarman that gross in the single/low-double digits at best, many indie UK films have been made low-budget, US theatrical/home video rights acquried for cheap, and often breakout to be major, mainstream crossover hits, i.e. low-risk upfront, potential breakout hit payoff.
Here are a few examples to name a few recent “success stories” of UK films (diverse mix, too, from kitchen sink drama, working-class comedy, to genre horror pix) that cost a fraction of many major US studio films but earned boffo BO:
THE FULL MONTY
Prod. budget: $3.5M
Domestic BO: 48M
Int’l BO: $212M
Global BO: $258M
SLUMDOG MILLIONAIRE
Prod. Budget: $15M
Domestic BO: $141M
Int’l BO: $237M
Global BO: $378M
28 DAYS LATER
Prod. Budget: $8M
Domestic BO: $45M
Int’l BO: $38M
Global BO: $83M
THE KING’S SPEECH
Prod. Budget: $15M
Domestic BO: $137M
Int’l BO: $247M
Global BO: $384M
BILLY ELLIOT
Prod. Budget: $5M
Domestic BO: $22M
Int’l BO: $87M
Global BO: $109M
THE CRYING GAME
Prod. Budget: $4M
Domestic BO: $62M
I’m not saying that ATTACK THE BLOCK (budgeted at $8M GBP = $16M USD) will be the next FULL MONTY or KING’S SPEECH or even 28 DAYS LATER, but Screen Gems spends/knows how to market the hell out of genre pics to all-but buy opening weekend gross, so this seems to be a pretty smart aquisition with lots of upside potential, both theatrical/home video/ancillary markets – if they can deal with the Cockney accent.
But yep, maybe they just bought it so they do the bigger-budget Sony US remake? (Sorta like they turned Spanish REC into QUARANTINE, etc.)
Turns up at Buffalo Gal’s place with flowers, chocolates, dinner invitation, hopes not to get Maced.
I think doing a remake is more comparable to Screen Gems’ Death at a Funeral.
Didn’t catch it at SXSW but I don’t think it’s a great trailer that will appeal to American audiences.
It’s the UK trailer, Screen Gems will make their own.
This looks great. But I’ll need a translator.
Not surprised the trlr wasn’t liked by Americans. It didn’t hold your hand through the story or employ a big budget music track to ‘put you in the right frame of mind’. Instead it treated you like adults, which is surely better than pandering to the lowest common denominator which pretty much every US trlr has to do. Well testing told them so…..
Equating “Attack Of The Block” to any other Brit import is akin to comparing “Scott Pilgrim” to “Avatar”. This one has “flop” written all over it.
I think they should have given it to TriStar, based on the success of District 9.