Mike Fleming

When Relativity Media’s Peter Adee exited his marketing post eight month into the job, Deadline told you last Friday that Terry Curtin was his likely replacement. Today, Relativity made it official. Curtin will oversee all planning, strategy and marketing execution of Relativity’s theatrical releases. In her position as President of Theatrical Marketing, she will directly report to Ryan Kavanaugh. Here’s the rest of the release:

Beverly Hills, CA) April 6, 2011 – Ryan Kavanaugh, CEO of Relativity Media, LLC announced today that Terry Curtin, currently the co-president of entertainment at the Cimarron Group, will join the company as President of Theatrical Marketing. Curtin will replace Peter Adee who is presently in the position.

“Curtin’s successes throughout her career, both at studios and creative vendors, speak volumes about the vision with which she leads a marketing campaign. Peter Adee promised to find his perfect replacement and with Terry’s experience in both traditional and digital media, she is just that. We are thrilled for her to drive Relativity’s marketing arm to new milestones of achievement,” says Kavanaugh.

Curtin added, “Ryan Kavanaugh has built Relativity into a company that is innovative and fearless. I am beyond excited to be joining a studio at which the ambitions are big, and the rule book is small. I look forward to partnering with Kyle Davies, and to working with the entire marketing team; all of whom have excellent reputations.”

At Cimarron Group, Curtin’s responsibilities included producing creative advertising elements for feature film and television campaigns, business development, corporate branding, client relations and co-oversight of more than 150 employees. Curtin was also instrumental in launching a strategy division at the agency that provides campaign blueprints, creative positioning, detailed audience analytics and tactical solutions in such areas as creative, digital, media and publicity. While at Cimarron, Curtin contributed to such successful campaigns as True Grit, Monsters vs. Aliens, Gran Torino, Snow Flower and the Secret Fan, The CW’s The Vampire Diaries, Invictus, The Fourth Kind, GI Joe and The Twilight Saga (Twilight, New Moon, Eclipse).

Prior to her position at Cimarron, Curtin was CEO/Creative Director of Intralink Film Graphic Design, where she contributed to such campaigns as American Gangster, The Da Vinci Code, The CW’s Gossip Girl, as well as such critically acclaimed projects as The Namesake, Young at Heart and The Kite Runner. Previously, Curtin was the President of Marketing and Distribution for Revolution Studios and has also held prominent roles in the marketing departments for Universal, Disney and 20th Century Fox.

Relativity currently has box office hit Limitless, starring Bradley Cooper, Abbie Cornish and Oscar®-winner Robert De Niro, in theatres. Looking ahead, the studio has popular book series adaptation Judy Moody and the NOT Bummer Summer debuting on June 10th, followed by David R. Ellis’ Shark Night 3-D releasing on September 2nd. The highly-anticipated Immortals will release on November 11th, starring Henry Cavill, Stephen Dorff, Isabel Lucas, Freida Pinto, Luke Evans, Kellan Lutz, with John Hurt and Mickey Rourke. The studio is about to begin production on a yet-to-be titled Snow White film starring Lily Collins as Snow White, Oscar®-winner Julia Roberts as the queen and Armie Hammer as the prince.