Russell Crowe Sets ‘The Water Diviner’ For … 
CNN’s ‘New Day’ Debuts Up In Demo But … 
Liv Tyler To Co-Star In Damon Lindelof’s HBO Pilot … 
DreamWorks Animation Launches Effort To Re-Position Itself … 
‘Pacific Rim’ Sequel In Planning Stages, … 
Legendary “Down To Handful” Of Studio Suitors: … 
UPDATE: Dan Harmon Apologizes For Comments Slamming … 
Paramount- Montecito Set Black List Scribes Eyal Podell … 
‘Bioshock’ Creator Ken Levine Takes On … 
Deadline Expands: Hires Washington Post Journalist Lisa De … 
Ratings Rat Race: ‘The Voice’ Rises, … 
Angelina Jolie Stunt Double Files First U.S. Phone-Hacking … 
MGM & BermanBraun Sign TV Production Deal, First-Look … 
‘Venus And Serena’ Producer Calls Tennis … 
Kim Basinger In ‘Petit’ Lead For Danish Helmer … 
EMMYS: ‘Big Bang Theory’s Science 
Has Summit Pulled A Rabbit Out Of The Hat With Dean Parisot … 
‘Client List’ Season 3 Pickup In Limbo Over … 
New Myth, Toonz Ent. Help Launch Epiphany, A $200 Million … 
Amazon Orders Cop Drama Pilot Based On Michael … 
Third Point Raises Stake In Sony And Presses To Join Its … 
Verve, the upstart lit agency hatched by Bryan Besser, Bill Weinstein and Adam Levine in January 2010, today made its first agent promotion from within by giving Rob Herting his dealmaker stripes. They made it memorable, with help from Summit production chief Erik Feig. The partners set a meeting with screenwriter clients Jon & Erich Hoeber to discuss titles for the sequel to Red. They told the entire company that Summit was forcing a title the duo didn’t like, and challenged everyone to coming into the conference room ready to pitch. They got Feig on the speakerphone and went right to Herting. After he floated his idea, Herting was asked by Feig who he was. When Herting said he was an assistant, Feig told the room: “Guys? What are you doing? I really like this idea. This kid should obviously be an agent.” The Verve partners who set the whole thing up then promoted him on the spot. Herting, a hockey player at the University of Connecticut, started in the Endeavor mailroom, worked for Tom Strickler, Weinstein, Levine and Sharon Jackson, and then left with the partners when they formed Verve.
Loading ...
Happy to hear Erik Feig is using his time efficiently…
As opposed to commenting on deadline? How is tapping other people’s brains and creativity within the industry that you’re working with and who have obviously spent a good deal of time in the business, not using time efficiently?
Most industries exploit their 20 something employees’ minds to good use. Most industries theis demo is a normal part of the work place.
Could somebody diagram this sentence for me – I’m lost: “How is tapping other people’s brains and creativity within the industry that you’re working with and who have obviously spent a good deal of time in the business, not using time efficiently?”
When you are done with that brain twister, explain: “Most industries exploit their 20 something employees’ minds to good use.”
Then if you don’t have a nosebleed, please explain the meaning of: “Most industries theis demo is a normal part of the work place.”
I know I’m not up on slang, but I thought I had a fairly decent grasp of English.
Thanks,
Paul
It’s called building relationships. It was probably a 5 minute call.
Their best song is “Bittersweet Symphony”.
nice move boys
Why are agents all such douche bags? They’ve let the star system die and now they think they can replace producers.
Packaging and producing aren’t the same thing kid. And how is this a douche bag move? Heaven forbid anyone does anything nice and fun in this town.
Verve already sounds better than people at my agency. I come up with amazing ideas and my boss steals them to make himself look like a genius.
Verve, you hiring?
Sorry wow you’re fired don’t come in to work on Monday you little snitch.
Honestly, I think that’s just about enough of the trend of stories about the cute and clever ways assistants are informed of their promotions. Great, I’m happy for everyone involved, keep it inside your company where it belongs.
sorry for partying.
my boss stole my comment and passed it off as his own.
son of a bitch must pay.
Love that best comment ever
weak logo
Babe alert.
These guys are enthusiastic and passionate about their business, and it’s exciting to see them grow as a company. Congrats to Verve!
Great article but what was Herting’s idea for the sequel title?
Blue.
Red 2: Rederer.
Done.
Red 2 – Electric Boogaloo
Herting is the man!
Congrats. What a great story! That’ll be in the Mailroom Book:Generation X
I hate to date myself, but I think we’re up to Generation BB. They had to start again at A with double letters after Generation Z.
I remember my english teacher saying we were supposed to be the Golden Generation or something. We were gonna save the world from all of the Baby Boomer’s screw ups. But then I hear Gneration Y then I hear Millenials but they seem younger
Go Verve!!!!!!
WINNING!!!
BOOOOOOOOOOOOOOOOO!!!!!!!!!!!!!!!!!!
Glad the see the TOMbots have not changed a bit. The place will never last.
Don’t hate, congratulate. It’s a small world.
Go Huskies!
Best. April. Fools. Prank. Ever.
Good for him.
Now please demote that hideous logo. Seriously. Start with the color. You people are selling shampoo as far as I’m concerned… and I’ll stick with Pantene.
Pantene is a white bottle. Pert Plus is green. Duh.
Congrats to Rob!!
Go Baby Bear!! And, go Verve !
Wait he played hockey and his last name is Herting. Damn I wish I would have had that name for contact sports.
Congratulations Rob
THAT A BOY ROBBIE!!!
R the agents there on salary yet?
Rob Herting is a FUCKING BEAST!!