Mike Fleming

Relativity Media has announced that Peter Adee will leave his job as head of marketing after eight months. I’m hearing that a top candidate to replace him is Terry Curtin, a well-regarded studio vet who most recently has been at Cimarron Entertainment. Per Relativity, discussions are ongoing with multiple candidates. Stay tuned. Here’s Relativity’s release:

(Beverly Hills, CA) April 1, 2011 – Relativity Media CEO Ryan Kavanaugh announced today that the studio’s President of Theatrical Marketing and Distribution, Peter Adee, will be leaving the company on June 1st, 2011.

Adee, a veteran of studios such as Universal and Disney, transitioned to Relativity when the company acquired the marketing and distribution assets of Overture Films from Liberty Media last fall. Adee has no immediate plans for employment.

“I had agreed to stay with Relativity during the transitional period to ensure a well-managed marketing and distribution operation, but had always planned to depart when the time was right. With the success of Limitless, I think the studio has proven itself as a formidable player in the industry. I wish Ryan and the entire team continued success”, said Adee.

Kavanaugh added, “We were so lucky to have Peter to guide us through our initial launch into distribution and preparing us for growth ahead. He is among the best in the business and helped to build an impressive team that rivals any in town. He has been instrumental in finding his replacement which we will announce shortly.”

Relativity currently has box office hit Limitless, starring Bradley Cooper, Abbie Cornish and Oscar®-winner Robert De Niro, in theatres. Looking ahead, the studio has popular book series adaptation Judy Moody and the Not Bummer Summer debuting on June 10th, followed by David R. Ellis’ Shark Night 3-D releasing on September 2nd. The highly-anticipated Immortals will release on November 11th, starring Henry Cavill, Stephen Dorff, Isabel Lucas, Freida Pinto, Luke Evans, Kellan Lutz, with John Hurt and Mickey Rourke. The studio is about to begin production on a yet-to-be titled Snow White film starring Oscar®-winner Julia Roberts as the queen and Armie Hammer as the prince.

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