2010 was the worst network pilot season for women writers and showrunners. So back then I asked Neely Swanson to analyze why. She is the former SVP of Development for David E. Kelley Productions, and presently an adjunct professor at the USC School of Cinematic Arts in the writing division. Here, exclusive to Deadline. is her new analysis of the 2011 season for women pilot writers:
The earth didn’t just move, it was an earthquake for women pilot writers in 2011. Television audiences judge with their remote controls and it’s doubtful whether anyone has ever watched a TV show because it was written by a man or a woman. But this year, for some unexplained reason, women were hilarious, just as last year, for some reason, they weren’t.
The 2010-2011 pilot season was arguably the worst in the last 10 years for women writers. There was no credible explanation for the truly horrible numbers that emerged. As I pointed out in an article written last year, Women Can’t Create and White Men Can’t Jump, of last year’s big 4 pilots, only 20% were written by women or male/female writing partners: 24% for dramas and 16% for comedies. Considering only pilots written by a woman or a team of women, the numbers fell even more drastically to 11%. The only bright spot was CW, which may have produced only 6 pilots, but 50% of them were written by women.
Very little worked last year so minds opened wider to find some different voices, different perspectives. For 2011, there are lots of different voices out there – perspectives from different genders, orientations and ethnicities. Whether this crop of pilots works better than last year’s, who knows? It’s almost impossible to do worse. So hats off to the network and studio execs who may have been listening. You made great strides and the hope is that more will be made. One can only hope that the powers-that-be will continue to try to make television reflect the viewing audience a bit more than it has. It may still be a man’s world, but clearly, they aren’t the only ones holding the remote control. So who, one could ask, was making these choices? Although Network Chairmen continue to be overwhelmingly male, there are significant numbers of female studio presidents and development executives. Network chairmen may have the ultimate say but women factor into the equation in important ways.
Now for the numbers…
For the 81 pilots produced in 2011, it is important to break these down into two categories: women overall (which would include women writing alone, with a female writing partner, or with a male writing partner) and women only (which would include women writing alone or with a female writing partner). This year, with one exception, every network improved significantly in the women overall numbers.
ABC, which had been the leader among the big four in 2010, showed an 8% decrease in the number of pilots written by women overall (from 36% in 2010 to 28% in 2011); however, and this is a big however, ABC, which, unlike the other networks, did not engage any male/female writing teams this year, showed an increase in pilots written by women only (from 16% to 28%). ABC can still be considered a leader in the field even if its overall numbers, when compared to the other networks, put it in 4th place.
FBC showed the most improvement, but that’s a no-brainer. Last year, FBC produced no pilots written by women in any category. ZERO! This year 36% of their pilots were written by women overall, and the 20% of their pilots written by women only still represents a huge improvement over past years.
NBC, likewise, made enormous strides. 41% of their pilots were written by women overall (up from 19% in 2010), more than doubling the number of pilots written last year. More significantly, 36% of their pilots were written by women only (up from 14% in 2010), making NBC the leader in the field.
CBS showed mixed results. By engaging a number of male/female teams, 36% of their pilots were written by women overall (up from 21% in 2010); their record of hiring women only resulted in a negligible increase (from 11% in 2010 to 14% in 2011). Whereas 22% of the 9 CBS comedy pilots were written by male/female teams, none were written by women only. The same was not true of the other nets; and it is here that ABC and NBC shine brightest.
ABC produced 10 comedy pilots, 50% of which were written by women only. NBC was a few percentage points higher: 62% of their 13 comedy pilots were written by women overall, and 54% of those 13 pilots were written by women only. What a difference a year makes as zero comedy pilots were written by women (in any combination) last year at NBC.
FBC, as noted previously, hired no women, in any category, to write any pilots in 2010, so anything this year is an improvement, and improve they did, as women overall wrote 38% of the 8 comedy pilots picked up for production, 25% if you consider women only.
The situation at CBS was a bit more problematic. In each of the last two years (2010 and 2011) CBS produced 9 comedy pilots; this year, 2 of those pilots (22%) were written by male/female teams. In 2010, of the 9 comedy pilots picked up for production, 1 comedy pilot was written by a woman and 1 comedy pilot was written by a male/female team. The overall average, 22%, was identical, with no improvement in a year; but CBS laid a goose egg when it came to women writing comedy without a male partner (from 11% in 2010 to Zero).
Women are funny, except at CBS where they are only funny if they partner with a man. Sometimes it’s a husband and wife (and what marriage isn’t a barrel of laughs), and sometimes it isn’t, but it’s always with a male partner.
Drama, where women have excelled in the past, also yielded mixed results. ABC, which produced 15 dramas this year, showed an overall decline from a high of 25% in 2010 to 13% this year, but this was reflected in a smaller decline when considering women only (from 17% in 2010 to 13% in 2011). Similarly, NBC, which produced 12 dramas this year, declined with women overall, going from 33% in 2010 to 11% in 2011, also resulting in a decline for women writing alone (from 25% in 2010 to 11% in 2011).
FBC, which produced no pilots in any category that were written by women (in any combination), had nowhere to go but up, and up they went. 33% of their drama pilots were written by women (without a male writing partner). As for CBS, they went from 20% of drama pilots written by women overall in 2010, to 60% in 2011. This also translated to a sizeable increase in the number of pilots written by women only, from 10% in 2010 to 40% in 2011 – quadrupling their numbers!
Tiny CW, once again ordering 6 one hour drama/dramedies, remained unchanged, continuing to maintain its leadership position of a 50% balance between scripts written by men and women.
So was there positive change? Absolutely! ABC, even showing an overall decline, remains on a positive path toward eliminating gender bias in choosing projects. CBS, while showing improvement overall, led by the double digit increase in women creators on their dramas, appears to have a bias against women in comedy. But they are also in the enviable position of having Chuck Lorre pitching for them, so there’s not a whole lot of incentive to fill their bullpen with new voices, let alone those on the distaff side. Almost all of their comedies came from proven commodities like Tucker Cawley, Phoef Sutton, Warren Bell and the team of Bill Martin and Mike Schiff; still I’m rooting for Two Broke Girls by Michael Patrick King and stand-up comedienne Whitney Cummings.
NBC, where Cummings also landed a comedy pilot, definitely thinks women have the funny, going from no comedy pilots with women writers in 2010 to 54% of their 2011 comedy pilots written by women only. And the same was true for FBC, a network that should have held its head in shame in 2010, but assumed a leadership position in 2011.
In all honesty, the viewing audience doesn’t care about the ethnicity or gender of the writer; what they care about is seeing something interesting and entertaining, whether drama or comedy. This year the net was cast wider and the resulting pilots were much more interesting and better written than the previous year. This is not to say that the ultimate choices will succeed, and, given the pilots receiving the most publicity and heat leaking from the network viewing rooms, some of those choices are likely to be disheartening. But unlike the previous year, everything was not cookie-cutter safe. We can only hope that the net continues to widen and that the writing staffs on the shows picked up to series reflect the diversity of voices that are available.
Sad to say, but true progress will be achieved when women and minorities are allowed to be as mediocre as white male writers can be. Wouldn’t it be great to arrive at a time when studios and networks come to believe that creativity, because in the end this is about creativity and not writing, is not limited to a single ethnicity or gender. Everyone brings something to the table; but… It’s complicated.
Worst Network Pilot Season For Women, Part 2
Worst Network Pilot Season For Women, Part 1(Swanson writes a blog about big and small screen writers.)
Editor-in-Chief Nikki Finke - tip her here.
The earth didn’t just move, it was an earthquake for women pilot writers in 2011. Television audiences judge with their remote controls and it’s doubtful whether anyone has ever watched a TV show 

This is fantastic news! Nothing but good can come of this.
It’s been quite the development season, I’m really feeling this batch of pilots.
I think a major thanks goes to ABCs Paul Lee and NBCs Bob Greenblatt. They seemingly have some great stuff on their schedules for next year.
I find it rather ironic that you are breaking it down by gender— majority vs minority…..Television material is simply about ability and TALENT…….Nobody cares about the gender of the writer —-they care about the quality of the material…..I also think it is quite interesting to note that CBS is attacked in this article for not having enough female writers and yet they are consistantely the number one watched channel——-They obviously must be doing something right——-perhaps by picking the most interesting and enjoyable material rather than worrying whether a man or a woman wrote it……….
Well said.
thank you for injecting some sense into this thread.
Your opinions are so unique and original and groundbreaking. I hope to subscribe to your newsletter, which I think is titled “BLORRR! BLOR BLOR BLOR!” You must be very important.
If nobody cares, then why aren’t there more minorities/women hired? I firmly believe there is a bias in the hiring process in the Industry. Only white men can create/run a show. It takes herculean effort for someone other than white males to be a creator/showrunner.
Because they hire based on talent, not at random.
Oh you have no idea.
So every single one of the minority/female writers in Hollywood don’t have any talent at all? Seriously, is this what you are saying?
“Television material is simply about ability and TALENT”
Try telling that to any writer over the age of 45!
I find it hard to believe that women as a whole are so unfunny that the collective white male will be dominant just based on their talent alone.
I’m also hoping that WildOrchid buys a new keyboard. One capable of ending a sentence/thought with appropriate punctuation.
Thanks for doing stories like this Nikki. This year’s pilots are much better than last year’s (so far), and it’s great to hear that they represent more diverse voices as well.
Last year the CW shot pilots by both men and women. But only the pilots written by men went to series. The ads for Nikita featured a spy who could handle a gun while wearing a tiny bikini. The ads for Hellcats showed half naked cheerleaders. HMS, about Harvard Medical School students, and The Wyoming Project, about sisters on a ranch, didn’t make the cut. It would have been tough to make ads for those shows featuring partial nudity. Since when do you market to women with female nudity? Les Moonves thinks it’s a great idea. The ratings for Nikita and Hellcats tell you how well this strategy paid off.
You can’t market sisters on a ranch in any way shape or form to the CW audience, really… The fact that script ever got bought is a strange miracle in itself. No one was ever gonna watch that show. Come on!
One crucial number appears to be missing. What is the percentage of Male TV script writers who wrote a pilot (whether or not it got picked up) and Female TV script writers who wrote a pilot (whether or not it got picked up). It could simply be that more male writers submitted pilots – in which case women may have even done better percentage wise than these numbers make it appear.
THANK YOU!! Everyone so johnny-on-the-spot about the most distant possibility of sexism. Get over it! It’s a RANDOMLY FLUCTUATING pehnomenon and last year happened to be a low point. The five or ten year average is more where it’s at, and we’d have to have a more rigorous look at the numbers.
Situations as extreme as last year are by definition not random. To get that kind of extreme, you have to have a systemic problem. And the problem (which Michael also misses) is pipeline. It’s just like universities whining that they can’t find any women scientists to tenure–it’s because they haven’t been bringing enough of them up along the way.
To cite the most notorious example: In an industry that even in the era of Tina Fey still has overwhelmingly male comedy writers’ rooms, how can it be surprising that there may be fewer pilots by women–where are they going to get the training, the connections? By working for Chuck Lorre???
It’s a known phenomenon of statistics that random doesn’t necessarily look the way people expect. You’re assuming minor deviations from what should be the average. It doesn’t always work that way.
The numbers last year did represent a low point, but the highest percentage achieved since 2005 (where enough data could be gleened) was 28% of 53 pilots written by women (including women teams and male/female teams); when looking at women only, the number dropped to 17%. The numbers eroded steadily from 2005 to 2010 until it reached a low of 20% of 79 pilots for women (including teams) and 11% for women only. So, whereas fluctuations occur, this year was extraordinary and probably neither coincidental or as the result of normal fluctuations
It’s still a leap of logic to assume sexism based on these numbers, though. And you still don’t know the ratio of female to male writers out there trying to sell TV scripts. And as you said, there was no credible explanation for the discrepancy, so don’t imply sexism by giving numbers you admittedly can’t explain. Many situational factors contribute to the rift, I’m sure. Intentional oppression of women is just downright far-fetched. Studios and networks are under no moral obligation to seek out female writers if the pilots they like don’t happen to be written by female writers. Does that reflect women’s difficulty getting executive jobs? Maybe. Why is that? You’d have to dig deeper to find out. Without doing so, your numbers are pretty disingenuous.
SUBMITTED?!?! Like what? A grant proposal? Or Publishers Clearing House? Dude, do you even work in the Industry?
I find it bonkers that there is this distinction that needs to be loaked at. Is equality still that far in the dark ages?
Why does this matter? Why is this always discussed? As a writer in this town, it’s hard enough competing against the trust fund brats and the nepotism without worrying about making sure enough women are represented. The jobs should go to the best writers, not the most diverse groups. I think it’s sad that who is writing is becoming more important than what is written.
I think it’s sad that a lot of white male showrunners hire and mentor people who look like them. I work in tv so I see it all the time. Know way too many writers of as you call it, ‘diverse groups,’ who are far talented than these staff writers, but yet they don’t have access. Maybe that’s why this topic keeps getting discussed.
It keeps getting discussed because not much has changed. God forbid you have to hear about sexism and racism. Poor you!
If you’ve ever taken a screenwriting class it is usually mostly male. This is thankfully changing as role models like Tina Fey and Shonda Rhimes gain exposure in the press and more women see this as a possible career for themselves but the truth is more men are pursuing this career path right now.
So as Michael points out above, unless you know which percentage of writers (let’s say with WGA credits for example) are male and felmale, these numbers are meaningless. If for example 25% of the WGA is female and 30% of pilots that get picked up are written by women that’s pretty amazing. If 50% of the WGA are women and 30% of pilots picked up are written by women, less so.
Also how is it possible “2010 was the worst network pilot season for women writers and showrunners.”? Worse than 1956? (RIP Madelyn Pugh) Or worse than in the last few years? As written it seems really doubtful.
Missing the point here. Does not matter who writes what – it is how many are watching that will determine if the show succeeds. You can dole out as many gender based, race based, ethnicity based projects as you want to ease your PC conscience but you can not make viewers watch what you want them to watch. Just ask Oprah.
Oh – and when they start handing out pilot assignments to writers over 50 – that will be news.
Writing assignments do not usually involve pilots unless the project is pre-owned by the studio or network like THE ROCKFORD FILES.
Pilots usually represent entrepreneurial work by writers.
i’m curious to know about the average age of female pilot writers vs. male pilot writers. does anyone have an educated guess about this?
there are two factors leading to the rise in numbers of pilots written by women — year by year, a larger percentage of women achieve producer rank in staff writing and year by year, the corporations want more diversity in their portfolios so they are taking a chance on younger non-white male writers when they might not have taken the chance with a similarly inexperienced white male writer not too long ago. so on the whole these pilots are being written by women who are just reaching the level to develop projects or are new to the game, putting them on the whole younger than the older white males still in the system due to their longevity and track record. in fact, if there were an analysis of development for writers between the ages of 30-40, I would imagine white men would be very much in the minority because no one needs another white man. unfortunately, the business isn’t able to get rid of them as fast as women and minorities would like if only because in an industry where success is rare enough as it is, on the whole I think there’s still a larger white male pool from which talent can arise. however, what this article fails to address, if in our haste to rectify the inequities we’re making an inequitable situation for young white male writers. there is a very clear bias in this town toward finding new talent that is anything but white and male
Having worked in development at a production company and been part of the pre-production and script shopping process, I have to say this article is seems to be a lot of analysis for the sake of analysis. Here’s the thing: most buyers (networks/studios) don’t put some sort of ‘we need more ideas and scripts written by men’ edict out there. They’ll tell development execs a little what they’re looking for and it’s up to the exec and his production co to find it, develop it, get it done and sell it.
Development execs don’t care if a man, woman or bin laden brings it to them. They just need a project to a) get sold, b) get shot, c) get picked up. Or they’re soon out of a job. Pretty much that simple. The sex of whomever brings them the project/script is incidental. I appreciate the hard work that went into this study, but it’s best left at a university where the real world and its stakes aren’t as definitive and cut throat.
I love how they think that because last year was a bad pilot season they made a decision to get more female pilot writers. Have these people actually worked in this business at all (outside of catering)? They just buy what they like. It doesn’t matter if the writer is black, red, or has boobs. What would be of interest to me is to find out how many women want to be in TV versus men. On my last show I worked with a staff of 11 and four were woman. Only one of them is developing this year even though the others are at a point in their career where they could be. They just don’t want to. Of the 7 men writers on that staff 5 were attempting to develop stuff. Yes, there is a bias in just about every job but I think this is an unfounded claim that because things were bad last year the studios/networks ran away from male writers.
In a related story: Black pilots writers: 1
Please do an analysis on the % of writers that grew up rich, moved out here (or stayed) rich, had all the time in the World, all the connections in the World, and then got on shows/sold a script. Oh it’s 85%? Okay nevermind, analysis over. Who cares?
I hope all the new pilots are all about sing and dancing, or they will fail. Our A.D.D. society cannot follow a well written storyline .
How does one get “read” to begin with? Where does one get representation? Is it only WGA members who can be read? Only UCLA or USC grads? Only someone with represenation (which is a chicken/egg problem all its own)? I’ve been going to pitch fests for two years now (at which I suck), but my scripts get great reviews. I’d love a chance to have my pilot read.
If their scripts are good they’ll get made, simple as that. If they attract on audience they will stay on television.
Let’s not demean women any more than this industry already does by implying that they need some kind of affirmative action for female writers – something implicit in the very premise of an article about how “2011 was a banner year for women writers”
I have been struggling for years as an African American female in this business, as an independent writer/producer. The treatment has been dreadful both in front of the camera and behind the scenes.
I wrote one pilot that a certain network wanted me to sell to them for peanuts. In which they did not offer me a position either as a writer or at the least assistant producer.
Sometime later not by that network, but another network without my permission. My copyrighted work was stolen and turned into a movie, which was a flop and I must say I was very happy at that outcome.
Everyone told me I should have sued, but I didn’t because the movie was a flop and I figured that was Carma enough!
Since then, I am very leery about giving, posting or even talking to about any new works.
When living in LA, an associate told me that the entertainment business is very hard to get into. She said, “It’s like a VIP CLUB, they only let a few in.”
Hate to agree with her, but she is right. No one wants to give you a break in this business, due to allot of competitive jealousy.
Women must change this pattern! Start to help one another, instead of clawing at each other and tearing each other down.
It has been a long hard road, but I will keep working and perfecting my skills for that opportunity to come my way.
By the way, men need to do a better job of helping women,too and without that damn casting couch! Oh my back hurts, can’t they ever afford to take us to a hotel for a change. Just joking lady’s!!!!
In this business, you gotta have a sense of humor!