Former Marvel Entertainment executive Ira Rubenstein has been appointed EVP Digital Marketing at 20th Century Fox, charged with overseeing all digital activities for the domestic marketing group. The announcement was made by Chief Marketing Officer Oren Aviv and Chief Creative Officer Tony Sella, to whom Rubenstein will report. Rubenstein led all digital strategy at Marvel, where he spearheaded the formation of Marvel Digital Video channels on Netflix, YouTube, iTunes, Hulu, Xbox Live and the PlayStation Network, and oversaw the company’s increased presence across Facebook and Twitter.

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