
BREAKING: In a pre-Cannes foreign sales shakeup bombshell, Millennium/Nu Image partner Danny Dimbort has left and joined forces with Red Granite Pictures. He’s taking the role of president in the foreign sales company Red Granite International, and has taken with him Christian Mercuri, who’ll be co-president, and Joe Gatta, who’ll be president of production. Relations between Dimbort and Avi Lerner have been strained for a long time. In January 2010, I reported as much, when Dimbort was gone for weeks and speculation was high that he would leave because he and Lerner disagreed on the kinds of movies they should be making. At the time, Lerner scoffed at the speculation, saying Dimbort was “categorically not departing, and whoever is telling you that is just being mean. We’ve been partners for 30 years, he’s my best friend, and I love him to death. You want a problem? It’s that the American government doesn’t give a shit about the piracy of our product that’s taking place around the world. The stuff about Danny is bullshit.”
Relations got even more strained when Dimbort was busted by the Producers Guild for giving a producing credit to his teenage granddaughter. Now, I’d always heard Dimbort did this to make a point, because he was pissed that Lerner was putting girlfriends into producing and other positions where they would receive credit. Last year, I’d heard that Dimbort was bought out of his equity position in the company, but that it didn’t mean he was leaving. Now, he’s gone. How this shakes out for Lerner’s company remains to be seen, but it is obviously a big blow. All three of these executives were important to the company, and Dimbort is considered one of the best at his job. It comes after Millennium had a real hit in The Expendables, is mobilizing a sequel to the action film, and has its biggest production investment ever in the upcoming Conan the Barbarian. Lerner had no comment on the move. Here’s the official announcement:
Los Angeles, CA / Cannes, France – May 9, 2011 – Looking to expand its business operations in key growth areas, Red Granite Pictures, the Los Angeles based film production and finance company (“Friends With Kids”) led by Founder, Chairman and CEO Riza Aziz and Vice Chairman Joey McFarland has announced plans to form a new international sales division and bolstered its production arm, bringing in a trio of highly accomplished, veteran executives to serve as division heads.
The new international sales company, Red Granite International, will be run by Danny Dimbort, who assumes the role of President and Christian Mercuri who assumes the role of Co-President. Both Dimbort and Mercuri come to Red Granite from Nu Image, a company Dimbort co-founded with Avi Lerner, Trevor Short and Danny Lerner. Mercuri served as President of International Sales & Distribution at Nu Image.
Dimbort and Mercuri will remain active in their current roles at Nu Image through the upcoming Cannes Market then segue into Red Granite International, which will officially open its doors and commence sales operations this summer.
On the production side, Joe Gatta has been hired as President of Production and immediately assumes oversight of the Red Granite feature film slate. Gatta most recently served as Head of Millennium Films, where he oversaw production on a broad slate of films including the upcoming “Conan the Barbarian.”
Joey McFarland commented, “This is an exciting time for Red Granite Pictures. We have big plans for the company but realize that at this crucial stage you’re only as good as your senior executive team paving the way for continued growth. With Danny, Christian and Joe on board, we feel we are in a great position to grow the company, establish a significant footprint in the global film arena and ultimately build a strong brand.”
Riza Aziz adds, “Danny, Christian and Joe have a tremendous pedigree and bring a wealth of experience that completes a crucial piece of the Red Granite business model. We are tremendously excited to have them join our international sales team, and we look forward to working together to bring high quality commercial feature films to the marketplace.”
At this stage, Red Granite intends to produce four to five feature films a year and is actively looking to acquire negative pick-ups and third party productions for sales and distribution.
The company most recently teamed with Point West Productions and Locomotive to produce the romantic comedy “Friends With Kids” starring Jon Hamm, Megan Fox, Jennifer Westfeldt, Kristen Wiig, Adam Scott, Maya Rudolph, Ed Burns and Chris O’Dowd. Jennifer Westfeldt wrote and directed the film, which is currently in post production. The film will be added to the Red Granite International slate when the division begins operations. Cinetic Media is handling U.S. sales for the film.


This is exactly what the industry needs right now…especially in light of Film Dept closing. Congrats guys. See you at Cannes!
Couldn’t happen to a worst person – on all leverls – Avi Lerner. His best friend of 30 years now can’t stand him either.
Danny still owns 50 percent of the company..so he hasnt “left the company” more like take a side project
Avi makes terrible movies and has terrible tastes. It’s all going to come crashing down on him when CONAN bombs.
Yeah, buy something Avi is selling… The negotiations about Danny departure have been going on for 6 months. Everybody who is close to the company knew about it and Avi goes on saying “categorically not departing, and whoever is telling you that is just being mean. We’ve been partners for 30 years, he’s my best friend”… He has no friends left…
Having been in one of these meetings with one of Avi’s girlfriends and himself I can say this to defend him. The project was brought to his attention by the then girlfriend — she had access to him and used it. No different than anyone else who had a personal connection to him. We decided not to make the film with them, but I see no problem with that.
Many producers have arrangements with people who scout material for them. Obviously the girlfriend would not have access if she wans’t sleeping with him, but he is not interested in making a film that loses money, so ultimately that girlfriend is simply acting as a scout. If he wants to give her a producer credit of some kind that is his choice.
There are so many producers who get credits on a film who do FAR LESS than find the script or the source material. If that is the genesis of a project moving forward the girlfriend does deserve the credit.
Dimbort was right – Avi has been giving vanity producing deals and fees to his mistresses for YEARS! At least 1 has a first look deal with Millennium and overhead paid for. And Avi wants to make huge $60M movies, but he wants to do them for 25 bucks. And he has no taste level. He doesnt care about story – he only cares about what he can sell internationally and what pretty faces he can put on a DVD cover. I say a sincere good luck to Danny and Joe, who’s a great guy!
kind of reminds me of that episode Curb your enthusiasm when Larry David got into a argument with the CEO of NBC ?
and why did Danny care what Avi was doing ?
worrying about those kind of things is usually the end to many a career in hollywood, but hey good luck to danny, it will be interesting to see how this one plays out in the end,
I agree. The person who brings the project deserves producer credit. If it wasn’t his girlfriend but it was a creative exec. at his company who was given the credit you’d all be fine with it. What is the difference? Nothing. She got a piece of material and was talented enough to respond to it. Her instincts were right on. Maybe she can get a job in the business now. After all, you know who most of the creative execs. are? Nobody but assistant’s who worked there way up opening mail. No difference in my eyes.
Avi is one stop shopping. There is no bullshit, you bring a project, you get a quick answer. Avi sells his ass off at the markets so you will not see any fallout due to the Danny departure. Avi is a fair guy & has always paid my clients in full & myself very fairly. I count Avi, Boaz, Trevor & Heidi Jo as my good friends & am very thankful that there is an indi place to go with your projects. i wish Danny well in his new digs.
Great news for all involved, congrats, but this now means we now have two companies that make shitty movies.
I’ve known Avi since 1994 and though I’ve never worked with him he treated me respectfully but with a certain, ” I’m better than you” kind of attitude. In fact he once made the statement that, most of the people who hang out in the lobby of the Loews hotel during the AFM were nothing more than monkeys trying to get a coconut. That struck me kind of weird and spoke volumes of Avi’s personality at the time.
I would say he’s more of a no bullsh*t kinda guy who doesn’t want to waste his time with wanna be or newbie filmmakers. But hey that’s no different than almost every other established producer in this business, where remakes and re-imaginings, and re-dos and re-hashes are the order of the day and creativity and imagination are dirty words.
At the very least I’m interested in seeing what he’s going to do without Danny around. You know I don’t think Avi has personally read a script in years. Boaz usually reads the scripts and says this will work or won’t work for the company. And God forbid if Boaz or Trevor decide to leave. The company would collapse like a house of cards.
My advice to Avi would be to start reading some of the scripts that come to his company, personally and become less dependent on everyone else in the creative department.
Anyway, can’t wait to see what they’ve done with the RE-HASH of Conan. I’m reserving any judgement until I see the movie, which I will.
There is hardly anyone in Hollywood who doesn’t have detractors.
Generally, it depends on your professional circle of activity and influence, and to some measure success/failure.
No one in this unbalanced universe of ego, money and power is immune.
That being said, I’ve done business with Avi, Trevor, Danny, Boaz and the rest of the team.
Was it easy?
No.
Did it work out successfully?
Yes.
Was it an unparalleled gargantuan massive hit?
No.
It was what it was – nothing more, nothing less.
I did my homework BEFORE dealing with Nu Image/Millennium.
I was aware of all the rumours and speculation.
But I’m a businessperson first – I know how to read documents and I understand practical matters of finance, production, distribution, etc.
Once the deal was set, everything fell into place.
And most importantly, Avi and his team delivered as the promised.
They honoured every element of the deal.
And should I choose to do business with them again, I trust that things will go exactly the same way – because we both had responsibilities and the reliance upon one another was the only path to success.
So before you go slamming Avi and his group for anything, you might want to consider fact vs. fiction – and you may also consider whether your information is accurate or speculative.
I’m not standing up for Avi and his team – I’m just relaying the fact and truth.
And given his intensity and drive, even without Danny, Avi is still undoubtedly focused and well positioned to continue achieving his measure of success.
I did a movie with Avi. It was hard but he’s not a bad guy. (at least not with me) You DO need to know what you’re getting into as a filmmaker, however, and plan for the predictable stuff. While, perhaps not so good for Millennium/Nu Image and Avi, the idea of another valid indie buyer out there is surely a good thing for everybody.
This is big news. Its long been rumored but the word was that Danny just wanted to retire. Say what you like about Avi he was a very hard bargainer and often the movies suffered because of it because they were under-financed and they didn’t support any development. It wasn’t that they didn’t try to work on the scripts but Boaz alone can’t deal with the workload and refused to hire any help.
This led to a lot of freedom but sometime directors couldn’t handle it and disappeared up their own asses. they just weren’t pushed to make the tough decisions. Most knew going in that it was the last in the line and when they got the money they gave up on the hard work.
As for the girlfriends thing, yeah there were many and most did nothing. One of them (and we all know who) actually did a good job, brought in a few good projects and built a nice team of talented people for a while. Eventually they all left her though, went off to form other companies, did ok but she never forgave them. Which was pretty sad.
I’m sure Avi will be fine but they really have to hire some good people and delegate if they’re going to continue the pace they have.