Being Elmo, the Sundance prize-winning documentary about the creator of the Sesame Street puppet and his behind-the-scenes beginnings on the iconic PBS children’s show, has landed multiple deals at the Cannes market, where it is being sold by Submarine Entertainment. The Constance Marks film, which will be released theatrically this year by Submarine to qualify for Oscar consideration, has been sold to New Video for DVD and digital rights (via its Docurama Films label) and ITVS & Independent Lens for the first TV window. Mongrel Media will release in Canada, and Madman Entertainment has sold to Australia, New Zealand and South Africa.

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