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After speculation that NBC’s breakout hit The Voice may land the post-Super Bowl slot in February, NBC made it official today. Given its midseason launch, the singing competition appeared the leading contender for the biggest annual series showcase. Additionally, unscripted series tend to do very well after the Super Bowl as proven by CBS’ Survivor and Undercover Boss. Here is NBC’s release:
UNIVERSAL CITY, Calif. (May 31, 2011) – NBC will broadcast a special hour-long episode of “The Voice” following the network’s exclusive coverage of Super Bowl XLVI on Sunday, February 5 (10-11 p.m. ET; time approximate). The announcements were made today by Bob Greenblatt, Chairman, NBC Entertainment. “There is no better showcase on television than to follow the Super Bowl, and we believe ‘The Voice’ is deserving of such high-profile exposure,” said Greenblatt. “The attention grabbing blind audition phase of ‘The Voice’ has mass appeal and will fittingly team up with the biggest sporting event of the year.” “The Voice,” featuring musician coaches Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton is the 2010-11 season’s #1 new series in adults 18-49 and ranks behind only “American Idol” among all entertainment series on ABC, CBS, NBC, Fox and CW. To date, “The Voice” is averaging a 5.4 rating, 14 share in adults 18-49 and 12.0 million viewers overall. “The Voice” is a vocal competition series modeled after Holland’s top-rated vocal talent discovery show, “The Voice of Holland.” The series is hosted by Carson Daly and features the musician coaches working through the various phases of the competition with only the most talented vocalists. The show’s second season will air midseason Mondays, 8-10 p.m. ET. “The Voice” is a presentation of Mark Burnett’s One Three Inc., Talpa Content USA, Inc. and Warner Horizon Television. The series is created by John de Mol, who will executive-produce along with Burnett, Audrey Morrissey and Stijn Bakkers.
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Why didn’t NBC launch Smash after The Super Bowl. After all, it is Bob Greenblatts favorite pilot right?
It’s like why didn’t Fred Silverman launch Hill Street Blues after the Super Bowl on NBC in 1981?
If the rumors are to be believed, Smash is debuting the night after the Super Bowl (2/6/12) and is gonna get a big push during the game.
This is weird. The Voice already debuted to pretty good ratings this year. You would think they would want to launch a new show that could really use the boost rather than one than one that already has the buzz and ratings for it.
I think they should have used the Superbowl to debut either Smash or Awake. Both look good and have the potential to be big hits (if they can sustain their interesting premises beyond the pilots).
Same for Glee this year.
As good as the ratings were for The Voice, they’re still not the best reality singing competition out there. I actually think this is a good job, get people to watch the show and they might switch over from American Idol or X Factor if it doesn’t turn out to be that great.
I’m surprised. But, then gain why didn’t Fred Silverman use the post Super Bowl spot to launch Hill Street Blues. That Would have been a smart decision that wouldhave prevented Hill Street Blues from becoming the lowest rated series at that time to be renewed for a 2nd season
YOU ALL MUST HAVE A DIRECT LINE TO ROGER GOODELL’S CELL PHONE. DIDN’T KNOW THAT THE AH’s SETTLED THE STRIKE. IMAGINE THESE PIGS THINKING OF GOING OUT ON STRIKE.
I’m rooting for the ever growing success of this show given it’s similar format to The X-Factor and The X-Factor’s shoddy treatment/handling of the Cheryl Cole situation.
It’s a safe bet but does make sense for NBC. It would be risker ( and more fun) to launch ‘Awake’ on the slot but better go with a mass appeal product that has already proven it can hold it’s own.
And let’s all red-hot ‘Smash’ & ‘Awake’ live to the hype.
Assuming the 2011/10212 NFL season is held as scheduled.
Hard to believe you and I are the only one’s that know there’s a strike going on. I guess their comments tell the story.
What’s hard to believe about it? Not everyone watches or cares about sports.
What a waste for a prime slot, but this is NBC.
This decision is based purely on ad rates. NBC can command a higher premium for an already high rated series than for a new and unknown/untested series. That’s why most nets generally choose to air a returning and already high rated series in this slot.
So the NFL met and everything is alright? This is great news. I only hope the players are properly compensated.
At this rate, there won’t be any post-Super Bowl programs in 2012. NFL owners and players still are not talking in any meaningful way. Let’s see if they get serious around August when the preseason is upon them and no one has held training camp.
On the other hand, most people still don’t give a rat’s ass when Billionaire team owners and Millionaire players sue each other over – what else? – a bigger slice of the financial pie. If the 2011-12 season does move forward, at this rate it looks like it will be a bunch of no name scab players. So, good for you NBC. If there is a 2012 Super Bowl, it could be the least watched game ever.
It’s not a strike. It’s a lock out. Owners have locked out the players. A “strike” would connote laborers being unwilling to labor for ownership. It’s the owners “locking out” the laborers, friends! Huge distinction.
The Voice runs about as slow as an NFL championship game, so this should be a good pairing, I guess (About 8 minutes of content for an hour long show versus an hour of game time with twice as much commercial time).