The PGA’s third annual Produced By Conference, set for June 3-5 at Walt Disney Studios, will be held alongside the Association of Film Commissioners International’s Locations show. The event recently announced an initial roster of speakers, to which NBC Entertainment chairman Robert Greenblatt has since been added. Among the topics to be discussed at the conference — chaired by Marshall Herskovitz, Gale Anne Hurd and Rachel Klein — are new media, global finance, producer/director collaboration, distribution, independent film, scripted television, reality television, digital content and brand identity. The updated schedule:

CONVERSATION: ROBERT GREENBLATT AND MARSHALL HERSKOVITZ
A one-on-one conversation with recently named Chairman of NBC Entertainment, Robert Greenblatt, about his vision for broadcast television, led by Emmy-winning® producer Marshall Herskovitz (LOVE AND OTHER DRUGS, BLOOD DIAMOND, “thirtysomething”).

RAISING YOUR TENTPOLE: PRODUCING MOTION PICTURE FRANCHISES
A high-powered discussion with Kevin Feige (THOR, Captain America, Iron Man 1 – 2), Mark Johnson (The Chronicles of Narnia, Don’t Be Afraid of the Dark, “Breaking Bad”), Gale Anne Hurd (“The Walking Dead,” THE INCREDIBLE HULK, THE TERMINATOR Trilogy) and Lauren Shuler Donner (X-men Franchise, Free Willy I – III, The Secret Life of Bees) on creating and sustaining multi-part storytelling, moderated by Ian Bryce (Transformers 1 – 3, Spiderman, Saving Private Ryan). This session will be sponsored by General Motors.

NO EXCUSES: A Q&A WITH LARRY GORDON
Academy Award®-nominated producer Larry Gordon (DIE HARD, FIELD OF DREAMS, WATCHMEN) fields any and all questions from the audience for an interactive discussion on the producing craft. Gordon will discuss that with hard work and determination there is ‘no excuse’ to not get into this business.

CONVERSATION: ABC SHOWRUNNERS
Cynthia Littleton (Deputy Editor of Variety) moderates this conversation with producers Marc Cherry (“Desperate Housewives”), Damon Lindelof (“Lost”), Andrew Marlowe (“Castle”) and Darren Star (“Sex and the City,” “Melrose Place,” “Beverly Hills 90210”) as they address developing and selling pilots, solving the casting puzzle, balancing the needs of a network and more.

CONVERSATION: MARK GORDON AND HARVEY WEINSTEIN
A conversation with Mark Gordon (Source Code, 2012, Saving Private Ryan, “Grey’s Anatomy”) and Harvey Weinstein (The King’s Speech, Blue Valentine, Miral), moderated by John Hadity, President & CEO of Hadity & Associates, Inc. (Master Harold…and the Boys, Burning Blue) This session will be sponsored by Raleigh Studios.
CONVERSATION: “ON THE LOT” WITH DISNEY PRODUCERS
Moderated by Sean Bailey (President, Walt Disney Studios Motion Picture Production, TRON: Legacy, Gone Baby Gone, Matchstick Men), veterans of the Disney lot discuss their experiences, with an emphasis on the Studios’ unique approach to development, production, marketing and distribution. Speakers include: Mark Ciardi (Secretariat, The Game Plan, The Rookie), Gordon Gray (Secretariat, The Game Plan, The Rookie), David Hoberman (The Fighter, The Proposal, 2011’s The Muppets), Todd Lieberman (The Fighter, The Proposal, 2011’s The Muppets) and Jim Whitaker (“Friday Night Lights,” 8 Mile, American Gangster).

THE EVOLVING ROLE OF THE CREATIVE FILM PRODUCER
Moderated by Two-time Academy Award® Nominee, Richard Gladstein (Finding Neverland, The Cider House Rules, Pulp Fiction), Albert Berger (Election, Little Children, Little Miss Sunshine), Todd Black (The Pursuit of Happiness, Knowing, The Taking of Pelham 1 2 3), Donald De Line (GREEN LANTERN, I LOVE YOU, MAN, THE ITALIAN JOB), Steve Golin (Babel, Eternal Sunshine of the Spotless Mind, 50 First Dates) and Cathy Schulman (CRASH, DARFUR NOW, SALVATION BOULEVARD) discuss what it really means to be a creative film producer today—focusing on the multiple priorities, roles and responsibilities.

BLEEDING GREEN: CONTENT WITH A CAUSE
Joe Berlinger (Crude, Metallica: Some Kind of Monster) and Ricky Strauss (Waiting for ‘Superman’, Fair Game, The Beaver) address the burgeoning field of “green” content, focusing on the best methods of conceiving, developing, financing, producing, marketing and distributing projects with a green agenda.

CONVERSATION: MORGAN FREEMAN AND LORI MCCREARY
Academy Award® winner, Morgan Freeman along with his producing partner of 16 years, Lori McCreary (“Through the Wormhole,” Invictus), discuss the nature of their creative partnership. Moderator will be David Picker (The Crucible, Lenny, The Jerk).

THE SKY’S THE LIMIT: ENTREPRENEURIAL MEDIA AND INDIE INNOVATORS
Moderated by Dana Harris (Editor-in-Chief of indieWIRE), a panel of entrepreneurial media-makers including Kevin Smith (Director/Writer, RED STATE, ZACK AND MIRI MAKE A PORNO; Creator, Smodcast), Adam Chapnick (CEO, Distribber.com), Charlie Corwin (CEO, Original Media LLC, Half Nelson, The Squid and the Whale, “LA Ink”), Jon Fougner (Principal, Product Marketing Monetization, Facebook) and Nolan Gallagher (Founder & CEO, Gravitas Ventures) consider the impact of emerging technologies, strategic marketing and new distribution models.

THE “REAL” DEAL: SELLING REALITY AND NON-FICTION TELEVISION
Hayma “Screech” Washington (“The Amazing Race”) moderates a discussion on how reality and non-fiction television continues to grow. This session puts attendees in touch with networks and company execs out in the marketplace buying original reality and non-fiction programming.

UNLIMITED CHANNELS: DIGITAL CONTENT, BRAND IDENTITY, UNMINED RESOURCES
Paul Kontonis (VP & Group Director, Brand Content, The Third Act, Digitas), Jed A. Selkowitz (Director, Entertainment Marketing, The Coca-Cola Company), Justine Bateman (“Easy to Assemble,” LEVEL 26) and Larry Tanz (President, Vuguru) offer guidance on navigating the unlimited channel environment. Moderator will be David Tochterman (Head, Digital Media, Innovative Artists).

SMALLER STORIES ON BIGGER SCREENS: PRODUCING THE MICRO-BUDGET FEATURE
Keri Putnam (Executive Director, Sundance Institute), John Sloss (Exit Through The Gift Shop, The Kids Are All Right, Inside Job) and Eli Roth (THE LAST EXORCISM, THE MAN WITH THE IRON FISTS, INGLORIOUS BASTERDS) discuss the secrets to making a successful film with $2M or less, moderated by Jason Blum (Paranormal Activity, Paranormal Activity 2, Insidious).

PRODUCING FOR THE “NEW TELEVISION”
Albert Cheng (EVP, Digital Media, Disney/ABC Television Group), Doug Craig (SVP, Digital and Home Entertainment, Discovery Communications) Kris Eber (“Disney Movie Surfers,” “Muppet’s Bohemian Rhapsody”), Jason Yim (President & Executive Creative Director, Trigger) and Tim Gibbons (“Curb Your Enthusiasm”) address how storytellers working within new platforms can re-orient and redefine themselves, moderated by Chris Thomes (Executive Director, Digital Production & Programming, Saban Brands LLC).

WHY DIDN’T THEY BUY MY SHOW? (HOW A NETWORK REALLY WORKS)
An in-depth discussion, moderated by John Ziffren (“Greek,” “10 Things I Hate About You,” “The Larry Sanders Show”), about original programming development, branding, differentiation and strategies. Kate Juergens (ABC Family’s EVP of Original Programming & Development) and her team reveal the inside story about how the original programming department of ABC Family really runs.