Rapper/producer/entrepreneur Pharrell Williams has been tapped as creative director of Karmaloop TV, a network set to launch later this year that looks to target the tech- and trend-savvy 18-34 demographic. Karmaloop, an online streetwear retailer, launched a broadband entertainment network in 2008, and its now has a popular YouTube channel. It’s next target is a network, funded partly by Insight Venture Partners and spearheaded by former AMC president Katie McEnroe; it also has an equity and representation deal with UTA. “Pharrell is, without a doubt, one of the most influential cultural creatives and business minds in America today,” Karmaloop CEO Greg Selkoe said. “We’re delighted and honored that he has joined our effort to create a multi-platform brand that will once again excite cutting-edge youth culture about TV, just as MTV did in the 1980s.” The Grammy-winning Williams will take an equity stake in the venture.
Pharrell Williams Named Creative Director Of Karmaloop TV
By THE DEADLINE TEAM | Monday May 9, 2011 @ 7:48pm PDTTags: Network
This article was printed from http://www.deadline.com/2011/05/pharrell-williams-named-creative-director-of-karmaloop-tv/
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Why not put him in charge? he’s a celebrity! genius move!
BBC/IceCream
Pharell was creative over five years ago. even then he was mediocre at best. He is irrelevant now. Seems like the wrong direction to go for innovation.
How does
Total Upload Views: 1,449,655
make Karmalooptv the 18th most viewed Youtube channel of all time? The worst performing episode of Annoying Orange garners more hits than their entire 700+ video library. If I were Pharell’s management I would ask for some cash up front not just equity.
Agreed Steve. What was that last album ? Aw yes, embarrassing.
pharrell aint had a hit in years. first doing the soundtrack for despicable me. now this.
pharrell was the most successful and ubiquitous producer of the last decade. he pushed music forward as well as pop culture in general. he still makes badass music touring with n.e.r.d and is now challenging himself in new areas. rock on pharrell. phuck these phonies
Karmaloop isn’t remotely close to the 18th most watched channel on youtube. Would you blindly restate TV ratings numbers blindly quoted by a flack without at least checking them? Stuff like this is important to get right when people are betting millions of dollars on canned heat instead of finding the truly popular stuff out there and making it bigger and better.
Karmaloop has been a channel since 2007 and amassed a not impressive 1.5 million views over that time. The 2 videos they posted 12 hours ago have 92 and 64 views. This is a great web-commerce site, the other stuff is a joke.
You should hire someone to work the web beat as google ramps up their spending on this stuff, it’s gonna get real. So should your coverage.