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SATURDAY PM/SUNDAY AM, 7TH UPDATE: Arrrr, mateys, 
now I know why these marauders of the seas are always cranky. Because in North America this weekend, Pirates Of The Caribbean: On Stranger Tides opened with only $35 million Friday and $32 million Saturday from 4,155 theaters because of weak demand for sequels and 3D. But it doesn’t matter because the action pic made it up overseas where sequels still rule and 3D is still king. It finished the weekend with the #1 biggest 5-day international opening of $256.3M (beating Harry Potter 6‘s $236M) and the #4 biggest global opening of all time with $346.4M (behind Harry Potter 6, Spidey 3, and Pirates 3). It’s now the best global, international, and domestic opening of 2011:
1. Pirates Of The Caribbean 4 3D (Disney) NEW [4,155 Theaters]
Friday $35M, Saturday $32M, Weekend $90.1M
International Cume $256.3M, Global Cume $346.4M
A Disney exec told me Friday that IMAX grosses were “very solid” for the film, but Saturday morning he admitted that 3D had turned “very soft” in the U.S. and Canada. Maybe people are sick of wearing those dumb glasses. That translated into a $90.1M weekend domestic – a far cry from the $100M weekend which Disney was expecting or the $114M which Pirates 3 did in 2007 for the first 3 days of the Memorial long weekend. I hear Pirates 4 cost in the neighborhood of $250 million to make and another $170M to market worldwide. But a derivative and lackluster U.S. promotional campaign didn’t help. (Recruited to help newbie MT Carney was vet Valerie Van Galder, a mistake.) Then again, reviews for Rob Marshall’s direction ranged from bad to mediocre after fans were already disappointed with the threequel from Gore Verbinski (who helmed the Pirates trilogy). However, CinemaScore was a B+, indicating moviegoers liked #4. Or maybe just those mermaid scenes.
For over 2,000 midnight locations, Pirates 4 opened to a hefty $4.7M, beating the previous midnights for Disney’s own Alice In Wonderland and well as new Summer 2011 blockbusters Fast Five and Thor. Disney released On Stranger Tides into 4,155 theaters in the U.S. and Canada, of which 2,747 are 3D locations including 256 IMAX (an IMAX domestic record). But interestingly, a survey by big online movie ticketseller Fandango found 61% of more than 2,000 ticketbuyers picked Johnny Depp’s new love interest Penelope Cruz as primary reason to attend, while only 29% selected 3D as a main factor. It won’t help that the new installment will have to contend with Hangover Part 2 and Kung Fu Panda 2 this coming Memorial weekend so rival studios think Pirates 4 will have a tough road to reach the $300M domestic of all three prior films.
That may not matter because Disney is confident it can pass the $670M of Pirates 3 now that Pirates 4 scored the best 5-day international opening of the franchise and the 4th biggest global cume. As a Disney exec acknowledged to me, “It’s a summer popcorn four-quadrant pic and U.S. audiences know what they’re getting. But internationally, there’s no denying it’s more important than ever and Johnny’s global appeal will definitely help us as well as the addition of Penelope in Europe (and the rest of world) certainly won’t hurt.”
The 2011 Summer Movie Season began its blockbuster rollout overseas with both Fast Five and Thor opening first abroad and establishing their box office bonafides before coming to North America. Disney did the same — and foreign saved this pic. Pirates 4‘s international grosses overwhelmed the results of Pirates 3 in most of the 70 foreign markets where Russia had the biggest opening day ($5M) and the biggest opening weekend ($28.6M) of all time but also big grosses in China, India, Brazil, Latin America Middle East, Norway, & Turkey. Russia is where 3D continues to play huge and star Johnny Depp showed up for the premiere. In the first 3 days of release, the film took in foreign of $92.1M which was 8% higher than Pirates 3, as Wednesday opened in 33% of the international market, Thursday 32%, and Friday 35%. Adding in Saturday and Sunday, the foreign total expanded into not just the biggest opening of 2011 but the #1 biggest 5-day international opening of $256.3M (beating Harry Potter 6‘s $236M) and the #4 biggest global opening of all time with $346.4M (behind Harry Potter 6, Spidey 3, and Pirates 3). This shattered the IMAX global record with $16.7 million on 394 screens.
2. Bridesmaids (Universal) Week 2 [2,937 Theaters]
Friday $6.4M, Saturday $8.2M, Weekend $21M (-20%), Cume $59.5M
Universal’s R-rated female comedy Bridesmaids is enjoying an exceptional hold at the start of its 2nd weekend. Elated Universal execs reached all the way back to New Line’s The Wedding Crashers to find an R-rated comedy with anywhere near a comparable hold.
3. Thor 3D (Marvel/Disney/Paramount) Week 3 [3,924 Theaters]
Friday $4.3M, Saturday $6.5M, Weekend $15.5M (-54%), Cume $145.4M
The Norse god came into its 3rd weekend with $238M international. Paramount grossed another $9M for Thor this weekend from 60 overseas markets bringing the foreign cume to $247M after 4 weekend in release. The movie’s opening in Japan is still to come this July. The biggest contribution this weekend came from China, UK & Ireland, and Mexico.
4. Fast Five (Universal) Week 4 [3,622 Theaters]
Friday $3.1M, Saturday $4.4M, Weekend $10.6M, Cume $186.2M
This streetracing turned heist film crossed $300M at the international box office on Friday and $500M worldwide on Sunday for a global cume of $506.2M for Fast Five in 61 territories. It held strong in 2nd place overseas with what the studio said were smaller drops than expected.
5. Rio 3D (Blue Sky Studio/Fox) Week 6 [2,593 Theaters]
Friday $1.1M, Saturday $2M, Weekend $4.6M, Cume $131.6M
6. Priest 3D (Screen Gems/Sony) Week 2 [2,864 Theaters]
Friday $1.4M, Saturday $1.9M, Weekend $4.6M (-69%), Cume $23.7M
7. Jumping The Broom (TriStar/Sony) Week 3 [1,472 Theaters]
Friday $1M, Saturday $1.7M, Weekend $3.7M, Cume $31.3M
8. Something Borrowed (Warner Bros) Week 3 [2,606 Theaters]
Friday $1.2M, Saturday $1.3M, Weekend $3.4M, Cume $31.4M
9. Water For Elephants (Fox 2000/Fox) Week 5 [1,894 Theaters]
Friday $660K, Saturday $900K, Weekend $2.1M, Cume $52.4M
10. Madea’s Big Happy Family (Lionsgate) Week 5 [912 Theaters]
Friday $280K, Saturday $476K, Weekend $1M, Cume $51.7M
Meanwhile, Woody Allen’s newest romantic comedy, Midnight In Paris, scored an awesome per screen average of $92,457 total from just 6 locations for Friday’s tally of $171K and Saturday $213K. Weekend is $564K for Sony Pictures Classics. Meanwhile, Mel Gibson’s acting comeback movie wasn’t. The Beaver from Summit Entertainment and Participant Media presentation in association with Imagenation Abu Dhabi is starting to expand in North American but made only $190K playing at 168 theaters this weekend for a paltry per theater average of $1,131. Estimated cume to date is $582K in limited release.
2ND UPDATE, FRIDAY 8:30 AM: I just heard the early number for over 2,000 midnight locations of Pirates 4 are coming in from North America, and it’s a hefty $4.7M. It beats the previous midnights for Disney’s own Alice In Wonderland and well as new Summer 2011 blockbusters Fast Five and Thor. Disney is releasing Pirates Of The Caribbean: On Stranger Tides into 4,155 theaters today in the U.S. and Canada, of which 2,747 are 3D locations including 256 IMAX (an IMAX domestic record). According to big online movie ticketseller Fandango, Pirates 4 is scooping up 81% of all sales as of 9 AM this morning, with Universal’s holdover Bridesmaids in second place with 8% and Marvel/Disney/Paramount’s Thor with 2% entering its 3rd week. Interestingly, a Fandango survey of more than 2,000 Pirates 4 ticketbuyers found that 61% picked Johnny Depp’s new love interest in the movie Penelope Cruz as a main reason to attend, while only 29% selected 3D as a main factor.
Meanwhile, rival studios are expecting Pirates 4 to open a notch behind Pirates 3 which did $114 million for the first 3 days of the Memorial long weekend in 2007 despite those higher 3D ticket prices which will allow it to beat Fast Five as the biggest opening of 2011 so far. Projections are for the pic to open between $90-$100 million, with Disney counting on a $100+M debut. But reviews so far have been soft coming on the heels of fan disappointment with the franchise’s 2007 threequel. Plus, the new installment will have to contend with Hangover 2 and Kung Fu Panda 2 the following Memorial weekend so rival studios think Pirates 4 will have a tough road to reach the $300M domestic of all three prior films. That may not matter because Disney is confident it can pass the $670M of Pirates 3 now that international numbers are coming in stronger than hoped for because of 3D and the star power of Johnny Depp.
“Rivals are right about the reviews,” a Disney exec acknowledged to me, “but it’s a summer popcorn four-quadrant pic and U.S. audiences know what they’re getting. We’ll see what CinemaScore says tonight. But internationally, there’s no denying it’s more important than ever and Johnny’s global appeal will definitely help us as well as the addition of Penelope in Europe (and the rest of world) certainly won’t hurt.” It also remains to be seen if new director Rob Marshall can top Gore Verbinski who helmed the Pirates Of The Caribbean trilogy.
UPDATE, FRIDAY 8 AM: Disney’s Pirates Of The Caribbean: On Stranger Tides made $25.7M Thursday in 27 new territories taking its two-day total to $44.2M. That’s 10% higher than the Pirates 3 installment.
THURSDAY 7 AM: The 2011 Summer Movie Season began its blockbuster rollout overseas this time around. Fast Five and Thor both opened first abroad and established its box office bonafides before coming to North America. And now it’s Disney’s turn: by the time Pirates Of The Caribbean: On Stranger Tides opens in 4,155 North American theaters on Friday, it will already have had debuts in 70 countries. Right now, the internationally set movie is scoring huge in the first 10 countries it opened Wednesday, posting $18.5M. This tops the $12.3M logged by Pirates 3 from 16 territories by 50%. True, a big question mark has been whether this franchise is played out, especially after the last installment was excoriated by reviewers and fans, but then sequels always perform better internationally than in the U.S. and Canada.
So far Pirates 4 has the biggest opening day ever in Russia with an industry record-breaker there of RBL130M/$5M beating the previous high set by Twilight (RBL122M). This is 125% ahead of Alice In Wonderland and 78% ahead of Pirates 3. France took in €2.1M/$3.1M, which is 17% of Pirates 3 and 10% ahead of Alice In Wonderland. That’s not surprising since the film premiered at the Cannes Film Festival last Saturday and star Johnny Depp lives in that country. There also were very strong starts in the UK, Italy, and Sweden. UK registered £2.0M/$3.2M, just 1% behind Pirates 3.
Disney is looking for a big global first weekend with 65% of the foreign markets opening before the U.S. opens Friday. In total, Pirates 4 is debuting in more than 70 countries for Wednesday, Thursday, and Friday.On Wednesday, the fourquel opened in 33% of the international market: UK (with a big premiere attended by tens of thousands of fans), Russia (following Depp’s first-ever trip for the Moscow premiere), France (fresh off Cannes), Italy, Belgium, Norway, Finland, Sweden, and Taiwan. On Thursday (32% of market), its Germany (premiere in Munich this past week), Australia (Geoffrey Rush went to Australia premiere after Cannes), Korea, Austria, Denmark, Turkey, Holland, and Argentina. Friday (remaining 35%) will be U.S., Canada, Japan, Mexico, Spain (Madrid premiere last night with Spanish-born star Penelope Cruz), and China, as well as 44 minor territories.
Editor-in-Chief Nikki Finke - tip her here.
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DAMN!!!!!!! :O
Will Dick Cook’s franchise be able to save the new regime at Disney yet again? Toy Story 3 and Alice in Wonderland say, “Yep!”
What???
I don’t understand your question :@
I think they were pointing out that Pirates (like Alice in Wonderland) is a Dick Cook franchise. Whereas PROM is a Rich Ross franchise.
Again, why release three wedding movies in two weeks when there is practically nothing female skewing for at least a month.
So, even though the second and third were practically unwatchable, the juggernaut continues! Wow! The Matrix 4, anyone?
I, and many others including such critics as Richard Roeper & Roger Ebert, actually liked the sequels more than the first one. Much like your comparision to The Matrix films different people like different parts of the series and that doesn’t make any of them bad films. Stating hat something is unwatchable to you does not make it unwatchable to everyone else.
And Warner Bros. is looking at doing another 2 Matrix film in case you already didn’t hear with the scripts nearly done.
No. This can still be a bad film.
I’m not going to lie. Matrix 2 & 3 disappointed me horribly, but I’d still pay good money to see a Matrix 4.
Which is why movies get worse and worse. It’s lemmings like you, coming back for more shitty sequels, that fresh ideas in Hollywood are never greenlit.
But those kinds of movies allow the studios to take risk with original ideas. I´m happy for Universal because they have put money in movies that did’t payoff. Like Scott Pilgrim.
Amen! What is it with people–particularly, I have to say, fans of science fiction and fantasy. For years, I thought that the explanation was something like this: There is so little science fiction on the big screen that fans are starved for it. So they will come out in droves to support even shit, and a multitude of shitty sequels.
But no longer. There really is no shortage of science fiction and fantasy on screen, now. Most of the big blockbusters are science fiction and fantasy.
So could we all be a bit more discerning and JUST NOT ATTEND the next Michael Bay film?
Who can blame the studios for churning out bad movies if they continue to profit from them?
Totally agree with your assessment. The game the studios play today is simple: getting your money. Once you buy the ticket, their work is done. The movie is, in fact, incidental. All they have to do it create a market demand for a “blockbuster” and watch as people rush to see in the first weekend. It’s funny to me how many awful movies I walk out of hearing people say how terrible it was. But, like sadpanda above, they’re back again the next weekend or the next year, like goldfish with 30 second memories.
“Who can blame the studios for churning out bad movies if they continue to profit from them?” AMEN. It’s the same formula that’s destroyed TV. Reality shows are horrible, but they’re cheap and easy to make, and America can’t get enough. Sequels have a built-in audience, scripts can be written very easily (no matter how bad they might be), and the characters are already constructed. Hardly any originality need be applied (well, for most sequels – let’s not loop them all in with the bad eggs). All studio execs look for nowadays is ANYTHING with source material. People used to go to the movies to lose themselves in (to quote Gene Wilder) “A world of pure imagination.” Now people flock to the theater to see movies they’ve already read as books, comics, graphic novels, TV shows, you name it. We shouldn’t only go to the movies for predictable familiarity, or there won’t be any true adventures left to be had!
Unwatchable? maybe to you, I personally love the Pirates franchise with Stranger Tides added to my list of DVD collections. Looking forward to more adventures with Captain Jack Sparrow…Savvy
Franchises like the Pirates franchise are a license to print money, regardless of quality. I don’t doubt your predictions at all because film audience are idiots, and this film is proof that Hollywood would doesn’t need to make good films. Great for Disney shareholders, horrible for people that want to see a good film.
I just saw the new Pirates film and i enjoyed it. Don’t presume you talk for everybody.
Why can’t people want to see fun entertaining movies? Must all movies have deep messages?
Though I sympathize with your opinion- movies are a unique form of escapism-I think the big problem now days is that most movies have no meaning at all. They are just cash grabs. I loved the first POTC.
Having seen an advance screening, the problem is On Stranger Tides WASN’T a fun and entertaining movie. It was painful, lazy cash grab that millions of people are going to fall for. If you’re in the mood for fun and entertaining, at least vote (with your wallets) for films that are ACTUALLY fun and entertaining.
I agree, not to mention the straight ripoff of the ending of INDIANA JONES AND THE LAST CRUSADE – one cup gives life, one cup takes it away, maybe the writers are running out of ideas.
No, not all movies have to have deep messages. And no one says they do. But the ones that are made just to be fun and entertaining had better be fun and entertaining. In other words, well-made.
I say this as someone who has not seen the new “Pirates.” I’m just making a general observation.
Exactly. +1
Escapism has to have *some* good quality to it you ignorant idiot.
While I agree that franchises like Pirates are a license to print money, calling what will be a vast swathe of the filmgoing audience “idiots” is a rather unintelligent explanation for its success.
The film is a success, or is for one day outside the US, due to the fact that this film is a four-quadrant film; it appeals to a lot of different audiences. Audiences love these films because they’re fun, easy to watch and the combination of Depp and Disney is, commercially, near fool-proof.
I do feel the praise is a little early but films such as these are making Hollywood realise that they have severely underestimated the international box office.
Also, I really do think this film will be, domestically, the lowest grossing of the series. I actually think that this film will do similar business to Shrek 4. Released around the same time last year; if not the same weekend (?) and the fourth of an amazingly successful franchise. Like Pirates, Shrek surprised with a good first instalment leading to a lot of audience goodwill for the second instalment – both second instalments of Shrek and Pirates grossed over $400 mil before losing audiences in the third instalment due to fatigue, poor reviews etc. (Pirates 3 grossed $309mil/Shrek 3 – $322mil)
Shrek 4 opened with $70mil last year ending up with $238mil,which was less than the final domestic tally of Shrek 1, yet, due to the ever increasing importance of the international box office – as highlighted by Nikki and Pirates 4 early estimates – Shrek 4 became the series highest international grosser. I fully expect the same of Pirates 4, with my predction being that it opens to around $80mil and ends up with just under $250mil, maybe a little less.
i KNOW PEOPLE THAT HAVE SEEN IT ALREADY AND THEY ALL HAVE SAID ITS A LOT OF FUN
Hey bro, your caps lock is on.
Oh, that’s Jerry Bruckheimer. He always types in caps.
Well I saw it myself and I thought it was boring as f*ck. In all honesty, I really wanted to love it like I loved the first and really liked the second.
There was some witty dialogue, I giggled at a couple things but otherwise I hated it, I didn’t care about any of the characters except the priest and mermaid and I don’t really know why.
Basically, I coulda had a V8.
Yet more proof that audiences are essentially sheep.
Penelope Cruz! She makes a difference to the world I think. Geoffrey Rush was spot on about her. She’s going to be fun in this movie.
Opening Huge was expected. Plus it’s in 3D so the advantage over Pirates 3 makes sense. How it plays out in the long run is to be seen.
Is this the one where Geoffrey Rush helps Johnny Depp with his stuttering Jamaican accent?
It`s family fun! sure I think it is played out for me but kids young adults and families got a matine to see so great for them.
Not surprised at Russia – there were so many fans & press at the Moscow premiere, Depp & Co were lucky to get out alive.
The first one was so good but the last two were just awful and practically unwatchable I hope this one is halfway decent. More reviews please!
The approach on this installation was quite different than the overindulgent vision of Gore Verbinski’s continually shot 2 and 3. Rob Marshall (great call by Bruckheimer) brought a very fresh energy and much more attention was paid to a simple, fun story with the infusion of great new characters. This one fires on all cylinders with Jack even back to the old form the world fell in love with. Watch out hate mongers, youre liable to enjoy this one more than you ever planned, not to mention, like Laker haters (5 rings in less than a decade), it just cant be that fun to hate on a monolith of success like this.
let’s be crystal clear that Gore was forced into a start date for a simultaneous shoot of 2 and 3 without even having a script. it was an impossible situation and entirely the result of Disney’s corporate mania and rush to please shareholders. Gore did a stunning job with the first film – a project that was meant to be a straight, down the middle non-audacious entry before he came along and created the Jack Sparrow character for Johnny. 2 and 3 may not hold up to the first but to call Gore overindulgent or to suggest he WANTED to shoot them that way is just absurd.
Theory: Johnny Depp died years ago and was replaced by a Disney animatronic caricature. It would explain so many things.
I hope this movie fails at the box office so Depp can go back to making actually GOOD movies. Alice in Wonderland, The Tourist and now this.
Agreed: Aside from one spectacular mermaid sequence, it was crap.
AND WHY ON EARTH WAS IT IN 3D??? If I’d actually paid to see it I’d have felt fleeced and conned.
As a rule I tend to steer clear of 3D.
i’m with you at this.. no more tim burton no more disney shit please
Sorry Johnny isn’t making “good” – as in, “movies that are interesting to YOU” – movies. He does select movies that HE wants to be in or is interested in. Alice, while you might not’ve liked it, did spectacular. He starred in Rango. Also a success. Tourist… yeah, that one sucked.
Failure?…$350 million already. The Magic 8 Ball says……Not Likely.
BTW, Depp doesn`t need this to fail to “go back to good movies.”
I saw it last night, thought it was a little long by about 20 minutes, and a little disjointed storywise.
Some nice looking, well planned sequences, with the escape through the streets of London, the fight in the warehouse and the mermaids all standouts. I don’t think you will gain much from the 3D as it has been used mainly for a couple of Hammer Films type shots with swords thrust to the camera.
Ian McShane stands out, as does Cruz. Depp is good, but not great, mainly because of some of the clanky dialogue he has to unfold.
Trailer placement shots remain firmly embedded in the final cut, but they almost all stand out as disjointed “moments”.
It’s a bit like watching a Parade float.
Hey Lumiere,
Your review matches many others…I think you nailed it.
And, I am happy to see the film doing so well…as my lack of attendance (even a screening) won’t impact the bottom line.
That being said, I hope all who put down their ducats for IV… get their money’s worth of fun and entertainment. Because, at the end of the day…that’s all that matters.
Take 3 parts Pirate. Add 1 part MT Carney. You get a helluva winner!
At least the tag line this time isn’t, “Pirate… it’s the coolest job ever.”
Yes, only MT could open a pre-ordained hit 50 million less than the last one.
The first one was ridiculous. The second one even more so. the third… yes! Making a forth one! Totally ridiculous! I can’t wait!
“Another Pirate movie? You can’t do that!”
“Pirate”
Fuck this unnecessary sequel.
Yep, its so unnecessary that i’m going to see it tomorrow.
Just seen it in a packed auditorium thursday 8.30pm showing in Brighton, uk. Lots of fun, not the strongest (I thought the 2nd pirates was good, 3rd-bloated) but it ticked all the boxes. 2 hours of captain jack, sword fights, explosions, gorgeous 3D scenery and the scariest man eating mermaids you will ever see in the movies best scene(s). Marshall does a good job and cruz is fabulous. No deep story lines here – just fantastic popcorn fare perfect for the summer. All is good in the world when you’ve got a pirates movie to see
Saw it in Sydney last night, tons of fun, exactly what I wanted. 3D non-obtrusive other than a couple of swords poking out, I felt it helped with the cool tropical scenery. Place was packed, I was at Thor a couple of weeks ago opening night and it was nothing like this.
Say Eddie? Why don’t you speak so optimistically when people talk about the Star Wars prequels.
I also lament the movie industry.
It’ll open in Brazil on friday also, right?
I just finished watching it at the 12am showing opening night. I think it’s the best pirates yet, it brought back the fun witty dialog and “feel” as the first one and also added something new…which I think is thanks to director Rob Marshall.
I hope to see a Pirates 5 & 6 soon. As for the people complaining about the sequels: you don’t have to watch it, let the people who enjoy the movies enjoy it.
Also, did anyone see that kid that they kept showing? I’m going to take a guess and say that it’s Will’s and Lizzie’s kid…..we will see!
Can anyone tell me why so many big studio pics are opening internationally this year before they open domestically (e..g,THOR, FAST FIVE, PIRATES IV, RIO…)
This is a new trend, no? What’s driving this shift?
The way I understand it, why _not_ release earlier in markets with bigger audiences than the US one?
As well, the studios want to cash in overseas before contending with possible bad WOM generated stateside by the ‘net.
Kudos to Disney Marketing – a job well done on this one!! The campaign looks great.
I couldn’t finish Pirates 2 and got through even less of Pirates 3, but I thought Stranger Tides was fun-an exciting popcorn movie not to be taken seriously, but fun for the whole family. Cruz was lovely and had a fine chemistry with Depp, there was an actual plot, and the actor who plays Blackbeard (his name escapes me, but he’s always good) dominates whenever he’s on the screen. I will say that the 3-D effects are not worth it–so avoid the surcharge if you can. Also, stay till after ALL the credits role–there’s a fun final 30seconds of movie to enjoy.