
After stellar first two weeks, NBC’s new reality series The Voice (4.6/6) dropped 19%, but this is not an apples-to-apples comparison as the show aired a two-hour episode from 9-11 PM last week and an hourlong show last night at 10 PM, losing some of the younger potential audience. Still, The Voice topped the night in 18-49 by a wide margin and posted a rare 4-plus demo rating in the 10 PM hour. With The Voice abbreviated to an hour, NBC’s The Biggest Loser: Couples (2.6/7) expanded to its regular two-hour length from 8-10 PM but was down 4% from last week’s 8-9 PM episode. NBC (3.3/9 in 18-49, 8 million) topped the night in 18-49 for a third straight week.
The big beneficiary from The Voice‘s retreat from the 9 PM hour was Fox, whose comedies Raising Hope (2.2/6) and newly canceled Traffic Light (1.4/4) shot up by 22% and 27%, respectively, to post two-month highs. Glee (3.6/11) was down a tenth but is expected to end up even with last week when the finals are released this afternoon. Also getting a bounce from not facing The Voice was ABC’s Dancing With the Stars result show (3.2/8), up 7%. Freshman Body of Proof (2.1/6) was up 5%, finishing second in the 10 PM hour behind the NBC singing competition series.
CBS’ NCIS (3.5/11) was down 5% and NCIS: LA (2.8/8) down 3%, both hitting season lows. After a 20% jump last week, The Good Wife (2.0/5) gave up most of the ground, dropping 17%. CBS (2.8/8, 14.5 million) still won the night in total viewers. CW’s dramas One Tree Hill and Hellcats were status quo.
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The Voice was initially better than expected, so I watched a few more episodes…but, the novelty has worn off…and, it just isn’t holding my interest.
The drop in ratings is probably not a one time event, and the show will continue to lose viewers. There is way too much background of the talent filling the show, gimmicks and silly interaction with the judges…and, the very format is somewhat puzzling.
I hadn’t heard ‘Traffic Light’ was canceled. Too bad. The group of actors, some completely unknown, melded together just right.
Oh, well.
Can’t believe Fox canceled Traffic Light. It was the best new show of the season. The guy from the office and his wife were hilarious.
I knew the show was doomed the minute Adam Levine took his cheap shot at “American Idol.” It’s funny because many “American Idol” alums can sing circles around these contestants. They are mediocre at best. As I predicted previously: NBC’s “The Voice” will soon be silenced.
Biggest Loser needs to be an hour next year!
first two weeks , I liked the voice. Now I’m not thrilled with two people singing at the same time. I think this is going to turn people off on top of it not being live
Clearly NBC lost all faith in this show because they won’t get any of their younger demo that actually participates in these terrible shows by airing it after they go to bed
“The Voice” is great and the battle rounds are exciting. They do need to air it earlier, like at 8 or 9pm. This show will be even more exciting once the live shows air.