Mike Fleming

BREAKING: Relativity Media has struck back in the ongoing competition of Snow White movies. Ryan Kavanaugh’s film shingle has pushed up its untitled Snow White project to March 16, 2012, from June 29. This comes days after Universal moved Snow White and the Huntsman up six months to June 1. I’m not sure that Uni can push forward any further. After all, you have to make the movie before you can release it. Relativity’s movie has Tarsem Singh directing Julia Roberts, Lily Collins and Armie Hammer, while Universal has Rupert Sanders directing Charlize Theron, Kristen Stewart and Chris Hemsworth. Will both of these pictures actually make it into production under such high stakes? It sure looks that way. The one saving grace is that Universal’s film has a darker Alice in Wonderland tone, while Relativity’s seems to be an unabashed family film.

This is just one of three pictures that Relativity has dated in moves that seem to be geared directly toward this competition against Universal, the studio with which Kavanaugh had a long slate-financing relationship. Relativity has moved its adaptation of the Nicholas Sparks romance novel Safe Haven to be released on June 1, 2012, which just happens to be the date Universal releases its Snow White film. And Relativity has selected a Dec. 21, 2012 release date for the Phillip Noyce thriller Hunter Killer. That happens to be the slot that Universal switched Judd Apatow’s next film into, when the studio moved up Snow White and the Huntsman.

Universal, it’s your move.