

They’re both about to take the stage for their first upfront presentations as broadcast network chiefs. But NBC chairman Bob Greenblatt and ABC president Paul Lee share a lot more similarities in their first pilot seasons, especially in their new series choices.
Both opted to go with a predominantly female-skewing drama slate, a change in direction for both networks. Last year, the most heavily touted new drama series at NBC’s upfront presentation was the 
male-friendly sci-fi thriller The Event. This time, that honor will likely go to the Broadway-themed and heavily female-skewing Smash, with another high-profile new drama, Playboy Club, also testing predominantly female. Last year, Lee’s predecessor Steve McPherson bet on the superhero drama No Ordinary Family and male cop procedural Detroit 1-8-7. Now Lee is going with female hero action series Charlie’s Angeles and female soaps like Good Christian Belles and Revenge. (While passing on several male-oriented drama pilots such as sci-fi cop show 17th Precinct, Western Reconstruction and crime/political saga Metro, NBC picked up one male-friendly new series, the Inception-style Awake, while ABC passed on Poe and Identity to order only one new drama with a male lead, The River, but it is in the horror genre that strongly appeals to women.)

Also, both Greenblatt and Lee picked up drama series set in the 1960s and built around an iconic brand with NBC’s The Playboy Club and ABC’s Pan Am. What are the odds of two such shows hitting the broadcast networks’ schedules at the same time?! But there is more: both Greenblatt and Lee also picked up dramas that exploit fairy tales by the brothers Grimm, NBC’s Grimm and ABC’s Once Upon a Time which features such classic brothers Grimm characters as Snow White and Prince Charming. Both Greenblatt and Lee ordered remakes of famous TV series, Prime Suspect and Charlie’s Angels, respectively, as well as character-driven dramas with a female lead played by a well known movie actress – Prime Suspect with Maria Bello and Scandal with Karry Washington. Moreover, neither of them picked up a straight procedural, with Lee passing on both Identity and Partners, while the closest Greenblatt got to one was the very character-driven Prime Suspect. Greenblatt and Lee also were the only network chiefs to order pilots featuring musical numbers, Smash and ABC’s Grace, though the latter didn’t make the schedule.
Additionally, both Greenblatt and Lee went for a lot of comedies. NBC picked up 6 new comedy series and only 5 dramas vs. 4 half-hour comedies and 8 hourlong series last year. Lee picked up more of everything – 5 comedies and 7 dramas vs. the 3 comedies and 6 dramas McPherson ordered last year. NBC’s tally of 6 new half-hours is the highest I’ve seen in years. It represents a nice sendoff for the network’s outgoing head of comedy Jeff Ingold.
There is not much in Greenblatt and Lee’s background to explain the striking similarities. One is American, the other British. Greenblatt comes from a racy premium cable network, Showtime, while Lee hails from a wholesome, teen-friendly, Disney-branded net, ABC Family. But if you’re still not convinced that the two seem to be following a similar playbook in their new jobs, here is one last factoid: both canceled their networks’ genre series, NBC’s The Event and ABC’s V and No Ordinary Family, and renewed only one freshman drama each, NBC’s Harry’s Law and ABC’s Body of Proof. Both shows are character-driven procedurals with a female lead played by an actress over 55, Kathy Bates and Dana Delany.
TV Editor Nellie Andreeva - tip her here.


Good luck to both – especially NBC – they have been brain dead creatively the past 3 or 4 years – even when they would pick something up that was quirky or different – they would note the quirkiness right out of it – every last drop. At least these slates seem an attempt to shake things up. But, look, it is ALWAYS a crap shoot.
Both NBC and ABC have identical show for the new season. But, at the end of the day can they keep up with CBS and Fox? For the time being, next season both NBC and ABC may switch places in the rating but not enough to be number one or number two in the demo or total viewers and households CBS and Fox will have the edge there!
Why is there still commercial television? Everyone in America, except for 50 people in Provo, watch television vial cable. The commercial model does not work anymore, except to keep 10′s of thousands of no talent idiots employed in Hollywood. From execs to agents to everyone in between. I am not impressed with Greenblatt and Lee. Just a couple more status quo silver spooners come to drink at the trough of the mighty ad dollar. I will be impressed when someone at the big 4 come in and revolutionizes the way content is produced and abandons commercial revenue in exchange for a piece of the subscription pie. Oh happy day!!
Uh, really? First, you do realize that most cable channels receive their revenue through commercials? USA, FX, SyFy, etc. Yeah, there are commercial-free premium channels like HBO, Starz, etc. but they don’t represent the majority of cable channels.
Moreover, cable company subscriptions have been hit by people dropping cable because of the Great Recession. If it comes to food on the table or $80 to $140 a month for cable, food comes first.
The networks and other broadcast channels offer free television. The majority of viewers still watch broadcast TV whether its delivered via terrestrial antenna broadcast, cable or satellite.
If The Playboy Club is skewing female, it’s going to be a huge hit.
I hope ABC fails real bad except for Charlie’s Angels but I really hope NBC improves as a network and reaches third place next season or close to it.
Dopey guys pretending to be women? Yes please.
Sadly
Both
Will
Be
Gone
Next.
Year.
uh, I think we can attribute the presence of both Playboy and PanAm to the success of Mad Men…nothing original or that surprising about it except that it took a couple of years for someone to figure it out…and, sadly, because it’s a network, they’ll probably give up on both shows it they’re not hot right out of the gate because they’re pricy to produce.
And, why not do SHORTER seasons of these expensive, high concept shows like the cable nets do? Do thirteen GOOD episodes instead of trying to support 22 episodes. If the shows are good, with high production values, the audience won’t mind. They’re used to it after years of watching beloved shows on HBO or even British shows on PBS or BBC America.
Not really. Look at the actually viewership numbers for premium cable. They aren’t that large. Mad Men averages between 1 to 2 million viewers. HBO latest series get around 2 to 5 million viewers. That’s just not a lot in comparison to a hit network show that can get 10 to 30 million viewers weekly.
Treme has about 600,000 viewers, actually, and (yet) was just renewed for season 3. LoneStar was pulled after two such airings.
Here’s hoping both new slates crash and burn spectacularly, and the new suits figure out that we want well written interesting shows, not ones that pander to one demo over another.
Plus this one time Greenblatt burned his hand on the stove, and 3000 miles away Lee clutched his hand and cried out in pain.
Believe it or not.
I think I just fell in love with you, Voodoo.
Awesome.
!
The title “Good Christian Belles” sucks. They shoulda stuck with Bitches.
It’s like they do on The Price is Right when one person bids $5000 and the other bids $5001.
And then they both get trumped by someone who takes a real risk and say $8203.
Sounds like two similar visions for networks that are both on very shaky ground. Doesn’t take a genius to realize, that the last few years of programming have been stale and recycled and totally inept.
I pray this season can somehow match the ABC trifecta of LOST/Desperate Housewives/Grey’s Anatomy of 2004. Not too mention House also launched that season on Fox, but it was true pure TV heaven. Shows that actually encouraged the viewer to watch the next week and talk about them. I hope both networks revitalize and provide shows worth watching and talking about. Good TV is truly Americana. Execution and writing will differ the 2 new entertainment presidents. All I hope is that, we as viewers have a pre-ponderous of satisfying entertainment.
You are pre-ponderous.
Bob Greenblatt and Paul Lee are the next Brandon Tartikoffs.
I expect a number of these ‘female-skewing’ shows will tank and the pendulum will swing in the other direction by next season. I was just surprised to read that Dana Delany was 55+, she looks amazing.
Locke and Key was Fox
Good luck to both, but it sounds like they’re still trying to pander to that unreliable young demographic and aren’t facing the reality that tv is an older demographic now more than ever.
Bearded senior execs at Disney… hmmm, not sure, who cares, doesn’t matter … but I do know that back in the day Mickey Mouse was furious when he found out Michael Eisner was fucking Goofy.
Wow..The similarities are AMAZING!!! Oh and they’re both wearing dark suits, make oodles of money and they’re smiling confidently at the camera. Ooh I got the shivers.
It’s a shame NBC cancelled (actually killed) “Outsourced.” According to Zap2It, as soon as NBC expanded its comedy block, and buried the show, it was the ONLY show that night to increase its audience until the stunt casting on The Office. I thought it was also retaining a good portion of the audience on its 30 Rock lead-in, which says something since the two shows aren’t even a little bit compatible.
Outsourced wasn’t trying too hard to be hip (like Modern Family often does w/its Lady Gaga or iPad plots) or irreverent (like every sitcom on NBC), it was just good, silly fun. I get some good laughs from the absurdist humor and industry inside jokes of 30 Rock, but Outsourced was just a really nice, funny show with characters who actually care about one another.