TV TEASER: USA’s Big-Screen Campaign For ‘White Collar’ And ‘Covert Affairs’

COMMENTS (17)

• Two good, character-driven action shows. The big networks should force their execs to watch every episode (with mandatory testing) and see what can be done with little $$$$ and lots of creativity.

  Comment by anotherwgamember — Wednesday May 25, 2011 @ 11:50am PDT  Reply to this post

• Will there ever emerge big screen marketing treatment for little screen? Fox Television did this with The X-Files in 1993 to some success, yet it’s still rarely done today.

  There’s a big difference in aesthetic between brief on-air promos and theatrical trailers that can really sizzle. With so many novelistic series that could really benefit from the theatrical treatment – and the potential audience that brings – it’s surprising no one else is doing it. Why?

  Comment by Trailerguy — Wednesday May 25, 2011 @ 12:11pm PDT  Reply to this post

• This is what Steve Burke needs to do with NBC, promote its programming outside of its networks, whichis what they did for The Voice.

  Comment by Jack — Wednesday May 25, 2011 @ 12:18pm PDT  Reply to this post

• Just when you thought the theater going experience couldn’t get worse. Thanks Hollywood!!

  Comment by Anonymous — Wednesday May 25, 2011 @ 12:35pm PDT  Reply to this post

• Whtie Collar ads are going on the big screen, nice!!

  Comment by Morgan — Wednesday May 25, 2011 @ 12:35pm PDT  Reply to this post

• White Collar is a decent show, and I’m glad that USA seems to be behind it as much as they are. Same goes for Psych. I dig ‘em both and watch them regularly. Still, I hate seeing commercials before movies.

  Comment by Lex — Wednesday May 25, 2011 @ 12:51pm PDT  Reply to this post

  • USA isn’t as behind psych as you say they are. They pushed the season back to fall to make room for bigger and newer shows and they haven’t had as much as a single bus stop poster in LA for several years now. unlike the other usa shows.

    Comment by Indil — Wednesday May 25, 2011 @ 3:56pm PDT  Reply to this post

• This smacks of desperation to me. TV viewers far outnumber moviegoers. If they have to resort to promoting TV shows at movie theaters, this suggests to me that the shows suck.

  Comment by GRAPE APE — Wednesday May 25, 2011 @ 1:51pm PDT  Reply to this post

  • No desperation at all. USA shows are the highest rated and highest quality of all cable programming.White Collar was the highest rated scripted cable show in winter 2011 in 18-49.More people watch WC and CA than Madmen,Damages,etc.This is brilliant and shows again why USA is on top.

    Comment by Simple — Wednesday May 25, 2011 @ 2:27pm PDT  Reply to this post

    • Highest quality? Come on buddy… Most watched? Sure, but at the same time almost unwatchable. No one says Two and a Half Men is the highest quality comedy on television.

      And brilliant? It’s just going to frustrate people who paid money to see a movie.

      Comment by Quality? — Wednesday May 25, 2011 @ 2:42pm PDT  Reply to this post

      • Says the bitter network employee…

        Comment by Sampson — Wednesday May 25, 2011 @ 5:45pm PDT  Reply to this post

• White Collar is great and deserves a much bigger audience! Best cast on TV.

  Comment by Nadia — Wednesday May 25, 2011 @ 1:57pm PDT  Reply to this post

• I don’t know how Covert Affairs lucked into getting Sendhil Ramamurthy. But they really need to expand his role. The guy is simply a movie star waiting to happen.

  Comment by Plummer Park — Wednesday May 25, 2011 @ 2:16pm PDT  Reply to this post

• This isn’t the first time a television network has advertised their shows at the big screen. If you get to my theater early enough, you see plenty of television promos.

  Comment by RJ — Wednesday May 25, 2011 @ 2:29pm PDT  Reply to this post

• Maybe it’s just me, but I haven’t seen either of these shows — and there was nothing in the trailers/ads that made me want to watch them.

  The woman in the secret agency with a life/job balance problem sounds like a million movies and TV shows.

  The FBI/criminal pairing “we don’t trust each other, but we have to work together” sounds like something I’ve seen maybe… A million times.

  I bet that if you polled people coming out of the theaters where these run, people either won’t remember them, or confuse them with regular movie trailers.

  In short, I didn’t find either of these the least bit compelling – they didn’t provide any drama, any reason for watching them, or an ounce of originality.

  Comment by A viewer — Wednesday May 25, 2011 @ 5:31pm PDT  Reply to this post

• Covert Affairs = Alias
  White Collar = It Takes a Thief

  Comment by It's Not TV — Wednesday May 25, 2011 @ 10:57pm PDT  Reply to this post

  • Only better!

    Comment by Ken — Thursday May 26, 2011 @ 4:33am PDT  Reply to this post