Consumers worldwide spent $2.4 billion last year on merchandise related to Toy Story 3, helping Disney to easily reclaim the No. 1 position on License! Global magazine’s annual tally of the top sellers of stuff emblazoned with trademarked characters and logos. Disney accounted for about $28.6 billion in sales of T-shirts, caps, toys, lunch boxes and other consumer goods, which comes to 15.5% of the total for the top 125 companies. The results would have been even more lopsided if the magazine had attributed to Disney the $5.6 billion in merchandise sales for Marvel Entertainment, which ended the year in sixth place. Disney’s poised to move a lot more stuff this year: Consumers have spent more than $8 billion since 2006 on goods related Pixar’s Cars. The release of Cars 2 could propel “the largest licensed merchandise program of the year” and make Cars “a true classic,” the magazine says. Other entertainment companies also did well in 2010. Warner Bros came in fifth with $6 billion in sales, and should top that sales figure this year with stuff related to Harry Potter and Green Lantern. Nickelodeon came in seventh with $5.5 billion. DreamWorks Animation was 16th with $3 billion, closely followed by Lucasfilm, which also generated $3 billion mostly from Star Wars merchandise. Cartoon Network was 24th with $2.4 billion. And 20th Century Fox was 26th with $2 billion. One tidbit: Get ready to see a lot of stuff emblazoned with Simon Cowell’s mug. FremantleMedia Enterprises, which also handles American Idol, plans to make sure that store shelves are filled with merchandise related to the U.S. launch of The X Factor.

My kids love the Cars toys.
Calling a movie “classic” based on merchandise sales is kind of tasteless, let’s admit. Cars 2 is already predicted as the first scratch on Pixar’s armor for much of the focus here. And it’s ironic that Cars 2 mwrchandise will simply replace the China made “stuff” sold for Wall*E, a film with a message against lazy consumption and American waste.
Last year, before any Cars 2 trailer even aired, Target had an ENTIRE toy aisle of Cars merchandise. So yeah they will move a lot of stuff, they have been for a while now.
I keep trying to explain this to friends who complain about having to suffer through a sequel to what was undeniably Pixar’s worst movie by far (though still decent by any other studio’s standards). Good to have actual figures to back it up.
While the suits in charge wanted a ‘Cars 2′ because of figures like these, the main reason it’s been made is John Lasseter. He’s a huge cars/Route 66 fan and the whole reason ‘Cars’ got made in the first place.
amen, lol, im in the same boat. i constantly have to remind those around me (screaming for Incredibles 2) that one has nothing to do with the other.
it will be the No.1 licensor
Love Cars and can not wait for the new ride in California Adventure.
Reminds me of my younger days when the Transformers cartoon (and other 1980′s animations) existed mostly to sell toy lines. Good times.
Nice to see nothing much has changed.
It’s all about the money….
Money’s cool, money’s great, but what’s Laika up to?
kids LOVE cars…and they love these movies. Before we get all heated up complaining about Pixar selling out, let’s remember that the only reason these products sold so well in the first place was because the characters resonated strongly with young audiences.
Also, Pixar’s “worst” movie is still a really solid film. The first one has some incredibly clever moments, a strong enough story and beautiful animation. Let’s be happy a company is raising the bar so high that audiences are becoming critical of their “pretty good” movies!
I could be mistaken but I think they were calling it “classic” in terms of being a licensed property, not as a film. But your point about the irony of Wall-E’s anti-consumerism message while exploiting consumerism is a good one. I love that film. But you are correct.
I’m tired of people knocking “Cars”. It had a great story, solid characters — and the story line of Doc Hudson appealed to boomers like me. IMO “Cars” was miles ahead of “Monsters” and even the highly lauded “Up”, which had a knockout first half-hour and a highly predictable final hour. The latest “Cars 2″ trailers look like a lot of fun, delivering both racing and spy action to please all ages. Finn McMissile beats James Bond’s Aston-Martin at taking out the bad guys, and Mater makes me laugh just to look at him. The truth is, the only other summer movie I’m looking forward to as much is “Super 8.”
I think the only thing classic about the Cars franchise will be the merchandise sales. That’s not to say it wont be a good movie because Pixar will probably do a good job. My concern as a movie fan who has come to look forward each new Pixar release is that as a production company they are taking their focus off making quality movies and aim more toward the merchandise appeal of their productions. I hope this is unwarranted speculation but I am concerned.