YouTube has been making older movies available free to users since 2009, but today it confirmed that it will add about 3000 new films to its nascent rental service, including full-length blockbusters, in what is a direct challenge to Netflix’s streaming movie-rental model. The Google-owned video-sharing site mentioned titles from the major Hollywood studios like Inception, The King’s Speech, Little Fockers, The Green Hornet and Despicable Me, adding via its company blog: “Movies are available to rent at industry standard pricing, and can be watched with your YouTube account on any computer. The new titles will begin appearing later today and over the coming weeks to www.youtube.com/movies, so keep checking back.”