YouTube has been making older movies available free to users since 2009, but today it confirmed that it will add about 3000 new films to its nascent rental service, including full-length blockbusters, in what is a direct challenge to Netflix’s streaming movie-rental model. The Google-owned video-sharing site mentioned titles from the major Hollywood studios like Inception, The King’s Speech, Little Fockers, The Green Hornet and Despicable Me, adding via its company blog: “Movies are available to rent at industry standard pricing, and can be watched with your YouTube account on any computer. The new titles will begin appearing later today and over the coming weeks to www.youtube.com/movies, so keep checking back.”





I have no reason to ever rent anything from YouTube. YouTube is not to pay for junk, it’s to watch things for free. If that’s the direction it plans to go in, Napster is saving a seat for them at the loser’s table.
Will they be cheaper then Netflix? If so then maybe they could make a dent.
Thank god the behemoth’s are all killing each other over the wrong model. Hilarious.
How is this going after Netflix? It sounds like they are competing with Amazon’s VOD business which is also available on most of the Netflix TV devices, not Netflix itself. Most people get Netflix because they can watch whatever junk they want, whenever they want, as many times as they want without paying individual rental fees. They accept that the trade-off is not getting the latest stuff. Any model that’s going to charge a per-movie fee and limit the viewing duration or frequency is not competing with Netflix.
You Tube only posts videos from past daytime soaps.
When a critical mass of people connect the internet to the TVs this will be relevant and by then Comcast will probably own Google.