ABC Family already has what what all cable networks strive to get every summer, one breakout hit, in Switched at Birth, which launched with record-breaking 3.3 million viewers earlier this month. The network’s second new drama, The Nine Lives of Chloe King, couldn’t match that performance, debuting with 2.2 million viewers Tuesday night. That was lower than other recent ABC Family premieres, including Pretty Little Liars and Make It Or Break It, which both opened with 2.5 million viewers. Nine Lives, which aired against the first hour of NBC’s The Voice held onto 59% of the audience of its lead-in, the second-season premiere of Pretty Little Liars (3.7 million), which was up from its series debut, down slightly from its record-setting winter premiere (4.2 million) and on par with its freshman-season finale. Pretty Little Liars was the most-watched series on cable last night.
Over at TNT, the second-season premiere of Memphis Beat drew 3 million viewers, down from 4.3 million for its season debut last summer, which followed the season opener for Hawthorne. This time, Memphis Beat led into the third-season debut of Hawthorne at 10 PM, which posted 2.6 million viewers, down from 3.4 million for its second-season premiere last summer.
At USA Network, in Week 2, Covert Affairs (3.9 million) and White Collar (3.7 million) were both down from their season premieres last week, by 15% and 8%, respectively.
On Comedy Central, the premiere of Jon Benjamin Has a Van (1.2 million) held onto less than half of its Tosh.0 lead-in (2.7 million).
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