Oprah Winfrey told the cable industry this morning that the launch of her OWN: Oprah Winfrey Network was filled with “bumps” in part because “I was all in with one foot out the door” as she finished the final season of her syndicated talk show. But she assured operators that she now has “the ability to commit my full energy, feet first, body immersed” with her staff “completely 100% (committed) to the OWN mission.” Winfrey’s first appearance at the National Cable & Telecommunications Association’s annual trade show came at a time when she desperately needs the industry’s support. Many operators have wondered how much distribution, promotion, and financial support to offer OWN. Winfrey’s much-ballyhooed joint venture with Discovery Communications replaced Discovery Health in January, but wasn’t able to improve on its ratings. Last month Winfrey and Discovery dumped Christina Norman as OWN’s CEO and gave Discovery COO Peter Ligouri the job of turning the channel around. Cable executives say privately that although Winfrey’s intuitive management style worked well for her TV show, a cable channel needs more organizational discipline — something that they hope Ligouri will provide. At the cable show, Winfrey seemed to acknowledge that OWN needs different skills. “Over the years I had complete control,” she said. “It’s a little harder making a judgment as to what other shows can do. It’s about finding your particular flow and being able to connect to it.” But she added that OWN’s viewers may have expected too much, too soon. “My audience came thinking it’s all there,” she said. If she could do it over again “I would clarify it to say, we’re taking Tuesday nights or Sunday nights or Monday nights. I would bring my audience and teach them how to watch cable.” Still, Winfrey’s sales pitch is that the channel is all about her: ”I have committed everything I have to this cable venture. It’s everything I have. Myself, my heart, the soul and spirit of me, my company – dedicated to the vision of OWN. I wouldn’t bet against me.” Asked by interviewer Paula Zahn who she’d most like to interview, Winfrey named Susan Smith, who was convicted of killing her two sons, and O.J. Simpson. “I have a dream of OJ Simpson confessing to me. And I’m going to make that happen. I don’t just want the interview. I want the interview on the condition that you are ready” to confess.


Think OWN will grow and mature…but, this will be a slow and costly process for Oprah and her learning curve.
Though I don’t watch OWN regularly I have to admit almost everything I have seen there has been excellent – extremely well-produced and interesting. I think she has something with great potential in OWN and hope the industry sticks with her.
guess why that’s why all the top brass is meeting at Oprah’s office in Chicago
Has she commented yet on whether/when she is going to host a show on the network?
Her traveling talk show has already been announced.
Would love to watch some of the OWN programming, but it requires me to up my buy ($$$) with my cable provider, which I am not willing to do. It is a on a “premium” station here as is Hallmark (goodbye, Martha).
So far, there hasn’t been a single show I’ve wanted to watch on her network. For example, today they are showing several episodes of ‘Kidnapped by the kids’, then shows featuring Shania Twain, Gayle King, and Oprah herself (the last two which are repeating right after). I’m sorry, but a network needs diverse programming. Unless she produces dramas, comedies and movies, I see her audience remaining quite a narrow field.
I am always amazed by the pass Oprah Winfrey gets on the issue of OWN. Somehow the notion that she had one foot in and one foot out took hold and even she relies on it as the centerpiece of the spin that’s being done for investors and Wall Street. Launching and running a network is a huge undertaking and when the network is named after you, and when your reputation is for being a meticulous manager of your brand, and when you have a level of ego that only you can appear on the cover of your magazine that is already named after you, is it possible that Oprah left the crowning achievement to others? Or is it possible executives were chosen based on the Oprah friend meter and few, if any, had the skills to pull this thing off, let alone push back on Oprah’s aesthetic for the channel. It’s ironic that the financing mothership has put Peter Liguori at the helm when he or someone like him, should have been there from the start. As a producer in town, I can’t tell you what OWN is or aspires to be and with confusing directives, there was no way the channel had a shot. Perhaps now it does and that’s a good thing because nothing could be worse for those who invest in media to see an iconic brand like Oprah not find footing. I’m rooting for Peter to pull it off and hoping that Oprah find some humility in all this. Although a panel like this in front of the National Cable & Telecommunications Association indicates otherwise. Nothing like being a billionaire to make you feel invincible!
WTF??!! It’s the audience’s fault?? Teach them how to watch cable????
LMFAO! I can’t believe those words came out of ANYONES mouth, let alone Oprah. (-yeah, on second thought, maybe I can. Sounds like SOMEONE’S trying to contain the damage…).
Yeah, this is done.
Now starts the long downhill slide…
Teach viewers how to watch cable??? Time to take a class in hypnosis.
This is what Im saying GREAT POST!
“…probibly do it differently.”
Yeah, I’ll bet!
Probibly not do it at all.
As for starting this vanity project to begin with: Careful what you wish
for, Oprah, you may get it.
Few want to watch a woman who admits she voted for a man based on the color of his skin and not the content of his character.
So it’s the views fault.
I don’t think this network is going to survive two years. It won’t be long before its running One Day at a Time reruns and Maury.
yeah…3 years and tens of millions of dollars down the tubes pre-launch- because of her involvement…now she is trying to pass the blame off.
Nice.
so freaking predictable, whether her feet were second or first. there is not enough money in the world (esp. Greece) to support the creation of a cable channel that gets no advertising and that no tv watcher can find. I love Oprah, but next to the AOL/TWX merger, this is the second worst deal anyone in the business has ever made. hope, for her sake, it’s OPM. hard enough in bcast (just ask the folks who had to convert The WB to The CW…..), but in cable…, not a remote chance of success. bet that within a year or so, she’ll be starring in a Bway play and quietly distancing herself from this so-called network.
I LOVE YOU OPRAH!!!!!!!!
So far OWN has seemed like a poor mans version of Bravo. Oprah can keep calling them docu series in stead of reality shows but they are reality shows with has been celebs a la VH1.
Also many of the shows have only had 6 episode runs…from popular shows like Lisa Lings to so-so shows like the Judds or Shania so if a viewer actually likes the s how and gets hooked on it, it is gone within 2 months.
Gayle King gets great guests because of the Oprah halo but the show is extremely boring (as is Gayle although I like her personally) plus its an island among Discovery reruns.
The network has just been very very boring to watch. I do like Season25 and apparently so does the general public, but I like it only because I used to work in daytime and can relate plus I used to work with many of t hose staff people in other shows. I also find it so funny to see the immense budget and staff they had compared to other daytime shows and especially the ludicrous titles of Sr Sup Prod, Sr Assoc Prod, Assist Chief of Staff etc. I laugh at a producer meaning with 10-20 people working on one show ; when I did daytime , we were lucky to have 3-4 people put out an episode a week – a single producer, AP, and if lucky a full time production assistant and some interns and a hungry PA who wanted to work late.
Exactly! A reality show by any other name is still a reality show.
Very typical of a one-hit wonder entrepreneur to assume they have the golden touch. Ms. Winfrey’s success was due to many factors, including circumstances beyond her control, but because she is surrounded by sycophants, she has become delusional about her “power”. Her demographic is fracturing and aging, and there is no reason to believe she has some programming genius that will allow her to succeed with an entire network. I say good riddance, particularly because of her promotion of crap alternative medicine and gooey spirituality/new agey con artists. She hasn’t served he fans well, so, I couldn’t be happier to see her fall on her fat face.
Excellent post I agree when she went to religion and politics I was finished!! no mas
For me personally, when she gave President Obama the star treatment and didnt even interview Sarah Palin.
I believe She acted unfairly and didnt give her the respect she should have been given.
The highest,scared office a person can hold. I was finished watching her.I won’t watch anymore, regardless of who is the CEO.
It was the Kiss of death to me and beneath her, she should really apoligize herself.
It seems so obvious to me that it was a mistake for Oprah to launch a network while she was still on broadcast. It would have been smarter for Oprah to take some time off, reflect, THEN launch her network. Then again, maybe Oprah needs the reach (and time/content limitations) of broadcast to thrive. Look, for example, at how Martha Stewart has floundered at The Hallmark Channel with an extended programming block.
This network is about one bad month away from daily marathons of gynocentric reality porn like Snapped, The Secret Lives of Women, and The Bad Girls Club.